Women’s Health Market Analysis: Key Insights on Growth Rates, Trends, and Major Opportunities
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How has the women’s health market size evolved in recent years?
In the past few years, the size of the women’s health market has been consistently increasing. The projected growth is from $43.53 billion in 2024 to $45.5 billion in 2025, marking a compound annual growth rate (CAGR) of 4.5%. Factors such as progress in reproductive medicine, increased awareness and educational campaigns, empowerment and advocacy initiatives, advancements in prenatal and postnatal care, as well as the development of hormone replacement therapies have contributed to the growth observed in the historical period.
What are the predictions for the women’s health market size in the coming years?
In the coming years, the market size of women’s health is predicted to experience significant expansion, with the value expected to reach $58.07 billion in 2029 with a compound annual growth rate (CAGR) of 6.3%. The predicted growth during the forecast period may be attributed to advances in precision medicine in gynecology, an increase in clinical trials focused on women, wider adoption of non-invasive prenatal testing, broader access to fertility treatments, and an intensified focus on mental health. Looking forward, large-scale trends anticipated for this period entail digital health solutions, fertility tracking and reproductive health, non-hormonal contraceptive alternatives, vigilance on maternal health and pregnancy, technological advancements in diagnostics for women’s health, and the integration of artificial intelligence (AI).
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What key factors are fueling the growth of the women’s health market?
The surge in the occurrence of diseases primarily affecting women is anticipated to fuel the expansion of the women’s health market. Diseases that predominantly afflict women, such as anemia, osteoporosis, breast cancer, menopause, and others, are increasingly prevalent due to a range of risk factors including genetic predispositions, aging, early-onset menstruation or menopause after 55, obesity, among others. This increase in diseases primarily affecting women stimulates the demand for health products and services tailored towards women, required to manage these conditions and maintain women’s health and wellness. For instance, the American Cancer Society, a U.S.-based charitable organization committed to eradicating cancer, released an article in January 2023. The article states that cervical cancer used to be one of the leading causes of cancer-related deaths among American women. It is projected that approximately 13,960 new cases of invasive cervical cancer will be identified in the United States in 2023, with an estimated 4,310 women expected to succumb to the disease. Consequently, the surge in diseases primarily affecting women is driving the expansion of the women’s health market.
How is the global women’s health market divided into key segments?
The women’s health market covered in this report is segmented –
1) By Product Type: Devices, Drugs, Pharmaceutical Pipeline
2) By Age: 50 Years & above , Other Ages
3) By Treatment Type: Hormonal Treatment, Non-Hormonal Treatment, Surgeries
4) By Application: Postmenopausal Osteoporosis, Hormonal Infertility, Endometriosis & Uterine Fibroids, Contraceptives, Menopause, Polycystic Ovary Syndrome (PCOS)
5) By Distribution Channel: Hospital Pharmacies, Retail Pharmacies, Online Pharmacies
Subsegments:
1) By Devices: Diagnostic Devices, Contraceptive Devices, Fertility Monitoring Devices, Gynecological Surgical Devices, Breast Pumps
2) By Drugs: Hormonal Therapies, Fertility Drugs, Osteoporosis Drugs, Menopause Treatment Drugs, Endometriosis Drugs, Contraceptives
3) By Pharmaceutical Pipeline: Emerging Drugs for Menopause, New Fertility Treatments, Novel Contraceptives, Drugs for Gynecological Conditions, Hormone Replacement Therapy Developments
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Who are the key firms paving the way for growth in the women’s health market?
Major companies operating in the women’s health market are AbbVie Inc., Bayer AG, Merck & Co Inc., Pfizer Inc., Agile Therapeutics, Apothecus Pharmaceutical Corporation, Blairex Laboratories Inc., Novartis AG, AstraZeneca PLC, F. Hoffmann-La Roche Ltd., Ferring Pharmaceuticals, Lupin Pharmaceuticals Inc., Johnson & Johnson Services Inc., Eli Lilly and Company, Teva Pharmaceutical Industries Ltd., Hologic Inc., Celmatix Inc., HERA Biotech Inc., Juno Bio Inc., Maven Clinic Inc., MobileODT Ltd., Mylan N.V., ObsEva SA, Scailyte AG, Syrona Health AG
Which trends are expected to transform the women’s health market?
Innovations in the domain of women’s wellbeing are a significant pattern in the women’s health market. Renowned corporations in the women’s health market are introducing new offerings to solidify their market presence. For instance, GE Healthcare, an American medical technology firm, in July 2022, unveiled the Voluson Expert 22. This state-of-the-art inclusion to the business’s women’s health lineup incorporates graphic-based beam former technology, yielding superior imaging quality and augmented adaptability in imaging operations. Fitted with advanced tools driven by Artificial Intelligence (AI), this system assures improved uniformity in exams, while simultaneously minimizing the quantity of tasks necessary.
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What regions are contributing significantly to the growth of the women’s health market?
North America was the largest region in the women’s health market in 2024. Asia-Pacific is expected to be the fastest-growing region in the women’s health market report during the forecast period. The regions covered in the women’s health market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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