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How has the nutritional supplements market size evolved in recent years?

Strong growth has been witnessed in the nutritional supplements market in recent years. The market size, valued at $414.85 billion in 2024, is predicted to reach $444.98 billion in 2025, reflecting a compound annual growth rate (CAGR) of 7.3%. The surging trend during the historic period is primarily due to the growing elderly population, evolution of lifestyles, trends in sports and fitness, the expansion of e-commerce, and the rising prevalence of veganism.

What are the predictions for the nutritional supplements market size in the coming years?

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What key factors are fueling the growth of the nutritional supplements market?

The escalating rate of non-communicable diseases is fueling the need for nutritional supplements in the market. These are diseases that generally do not result from an acute infection and hence, necessitate prolonged treatment and care. Various supplements, such as alpha-lipoic acid, can assist in managing non-communicable conditions like diabetes and its complications. For example, as per the data disclosed by the International Diabetes Federation in 2022, a non-profit diabetes organization from Belgium, 26% of diabetic individuals were not properly informed at the time of diagnosis. Besides, 20% were not regularly educated by their healthcare provider, 36% were not given adequate consultation time with diabetes educators and 20% of health professionals found it challenging to identify depression as a complication of diabetes. Hence, the rising instances of non-communicable diseases are contributing to the expansion of the nutritional supplement market.

How is the global nutritional supplements market divided into key segments?

The nutritional supplements market covered in this report is segmented –

1) By Type: Vegan Sport Nutrition, Meal Replacement Shakes, Food Supplements, Other Types

2) By Formulation: Tablets, Capsules, Powder, Soft gels, Liquid, Other Formulations

3) By Ingredient: Botanicals, Vitamins, Minerals, Proteins & Amino Acids, Fish Oils, Fibers & Specialty Carbohydrates, Enzymes, Other Ingredients

4) By Distribution Channel: Super market/Hyper market, Retail Pharmacies, Direct Selling, Drug Stores, E-Commerce

5) By End User: Infant, Children, Adults, Pregnant Women, Elderly

Subsegments:

1) By Vegan Sport Nutrition: Plant-Based Protein Powders, Vegan Pre-Workout Supplements, Vegan Recovery Supplements, BCAAs (Branched-Chain Amino Acids) For Vegans

2) By Meal Replacement Shakes: Protein Meal Replacement Shakes, Low-Calorie Meal Replacement Shakes, Nutrient-Dense Meal Replacement Shakes, Vegan Meal Replacement Shakes

3) By Food Supplements: Vitamins And Minerals, Herbal Supplements, Omega-3 And Fatty Acid Supplements, Probiotics And Digestive Aids

4) By Other Types: Performance Enhancers, Weight Management Supplements, Specialty Supplements, Dietary Fiber Supplements

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Who are the key firms paving the way for growth in the nutritional supplements market?

Major companies operating in the nutritional supplements market include The Archer-Daniels-Midland Company, Pfizer Inc., Bayer AG, Abbott Laboratories, GlaxoSmithKline plc, Otsuka Pharmaceutical Co Ltd., DuPont de Nemours Inc., Koninklijke DSM NV, Amway Corporation, Nutrilite Products Inc., Nestlé Health Science SA, Glanbia plc, Herbalife Nutrition Ltd., Carlyle Group Inc., Stepan Company, GNC Holdings Inc., Nu Skin Enterprises Inc., USANA Health Sciences Inc., Arkopharma Laboratories Company Limited, Iovate Health Sciences International Inc., Now Health Group Inc., Xango LLC, Garden of Life LLC, Pharmavite LLC, Nature’s Bounty Co, Herb Pharm LLC, American Health Formulations Inc., Ayanda GmbH, BioTech USA, Himalaya Global Holdings, MegaFoods Products Madras Private Limited, MusclePharm Corporation, SmartyPants Vitamins Inc., Thorne Research Inc., Vitabiotics Ltd., Vitacost.com Inc.

Which trends are expected to transform the nutritional supplements market?

The nutrition supplement sector has key players such as The Archer-Daniels-Midland Company, Pfizer Inc., and Bayer AG. Other companies in this sector include Abbott Laboratories, GlaxoSmithKline plc, and Otsuka Pharmaceutical Co Ltd. Additionally, DuPont de Nemours Inc., Koninklijke DSM NV, Amway Corporation, Nutrilite Products Inc., and Nestlé Health Science SA are also major operators in the market. Furthermore, Glanbia plc, Herbalife Nutrition Ltd., Carlyle Group Inc., Stepan Company, GNC Holdings Inc., and Nu Skin Enterprises Inc. are making significant contributions. The market also consists of USANA Health Sciences Inc., Arkopharma Laboratories Company Limited, Iovate Health Sciences International Inc., Now Health Group Inc., and Xango LLC. Garden of Life LLC, Pharmavite LLC, Nature’s Bounty Co, Herb Pharm LLC, and American Health Formulations Inc. are also present in the nutritional supplement market. Moreover, companies such as Ayanda GmbH, BioTech USA, Himalaya Global Holdings, MegaFoods Products Madras Private Limited, MusclePharm Corporation, SmartyPants Vitamins Inc., Thorne Research Inc., Vitabiotics Ltd., Vitacost.com Inc. are major partakers in this market.

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What regions are contributing significantly to the growth of the nutritional supplements market?

Asia-Pacific was the largest region in the nutritional supplements market in 2024. Latin America is expected to be the fastest-growing region in the forecast period. The regions covered in the nutritional supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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