Multivitamin Capsules And Tablets Market Forecast and Insights: Exploring Growth Trends, Market Size, and Emerging Opportunities
2025 Market Reports Update: Market Size Forecasts to 2034, Key Trends, Leading Players, and Top Regions – Get Ahead of the Competition Today!
What Are the Primary Drivers Supporting the Market Growth of theMultivitamin Capsules And Tablets Market?
The multivitamin capsules and tablets market is being propelled by the growing health awareness among people. Physicians often recommend multivitamins tablets or capsules to counter or stave off vitamin deficiency resulting from poor dietary choices, certain diseases, or pregnancy, as these contain several vitamins ordinarily found in food and other natural sources. The COVID-19 pandemic has further increased the popularity of multivitamins due to the heightened health concerns associated with it. For instance, a report by the International Food Information Council, a nonprofit consumer research organization based in the US, noted in May 2022 that the number of Americans adhering to dietary and eating patterns rose by 52% from 2021 to 2022. Therefore, the uptick in health awareness is projected to fuel the demand for multivitamin capsules and tablets in the forthcoming period.
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#What is the Growth Potential of the Multivitamin Capsules And Tablets Market, and How Will It Perform by 2034?
The market size for multivitamin capsules and tablets has seen significant growth in recent years. The market value is set to increase from $28.49 billion in 2024, to $30.26 billion in 2025, reflecting a compound annual growth rate (CAGR) of 6.2%. This upward trend in the past years is due to heightened awareness about health, growth and diversification of the pharmaceutical industry, rising demand for dietary supplements, increased healthcare spending, and the health crisis triggered by the COVID-19 pandemic.
The market for multivitamin capsules and tablets is anticipated to witness robust expansion in the coming years. It is projected to ascend to a value of $39.26 billion by 2029, growing at a compound annual growth rate (CAGR) of 6.7%. The surge during the estimated period is due to product introductions, heightened use of sports-related nutritional supplements, and an uptick in the elderly population. Key trends for the projected period encompass product introductions, increased intake of sports-associated nutritional supplements, and a growing elderly populace.
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What Are the Latest Innovations Influencing theMultivitamin Capsules And Tablets Market?
There is a shift in consumer preferences towards flavored gummy vitamins for all age groups, which is affecting the market for multivitamin capsules and tablets. The quest for supplements that are more enjoyable and simpler to consume is driving this trend towards flavored gummy vitamins. For example, SmartyPants Vitamins, an American gummy multivitamins manufacturer, introduced a new range of multivitamin gummies free from gelatin in May 2023, these gummies are available in Walmart. They are produced using pectin derived from citrus fruits and apples, making them compatible for vegetarians and those avoiding gelatin due to diet or religious beliefs. Their Kids & Toddler gummies are specially crafted to contain less sugar when compared to other leading brands in the market, thereby offering a healthier option.
Who Are the Major Industry Players Accelerating Growth in theMultivitamin Capsules And Tablets Market?
Major companies operating in the multivitamin capsules and tablets market include Abbott Laboratories, Otsuka Holdings Co., Glaxosmithkline Plc, Bayer, Natures Bounty Co., Glanbia Plc, Nu Skin Entreprises, Arkopharma, Nutramarks, Nestle S.A, Usana Health Sciences Inc, Cipla Ltd, Lasons India Pvt. Ltd, VOOST, Berocca, Blackmores, Swisse, Nature’s Way, Centrum, Cenovis, MuscleBlaze MB-Vite, HK Vitals, Rainbow Light, One A Day Men’s Multivitamin, CSPS Pharmaceutical, Zhejiang NHU, G&G, Simply Supplements, Evolution Organics, Nutri-Link, BioCare, Naturex, Microphyt, Ynsect, Olygose, VTF, Solgar, Evalar, Biovea, Mcepharma, Terezia, Archer Daniels Midland Company, Herbalife Ltd, NBTY, Inc, Forever Living, Grupo Omnilife, Shaklee Corporation, American Health Inc, Atrium Innovations, Pfizer, Inc, NOW Foods, HealthVit, Nature Made, GNC Holdings, Inc, Merck KGaA, Ascendis Health, Inova Pharmaceuticals, Vital Health Foods, Vitabiotics Ltd, Adcock Ingram, SA Natural Products, Beauty Gen, BSN, Grenade, Nature’s Nutrition, NPL, PharmaFreak.
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Which Primary Segments of the Multivitamin Capsules And Tablets Market Are Driving Growth and Industry Transformations?
The multivitamin capsules and tablets market covered in this report is segmented –
1) By Type: Multivitamins Tablets, Multivitamins Capsules
2) By Distribution Channel: Store Based, Non-Store Based
3) By Application: Energy And Weight Management, General Health, Bone And Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-Cancer, Other Applications
4) By End User: Adults, Geriatric, Pregnant Women, Children, Infants
Subsegments:
1) By Multivitamins Tablets: Chewable Tablets, Effervescent Tablets, Coated Tablets, Standard Tablets
2) By Multivitamins Capsules: Softgel Capsules, Hard Capsules, Liquid-Filled Capsules
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Which Regions Are Key Players in the Growth of the #What Are the Primary Drivers Supporting the Market Growth of theMultivitamin Capsules And Tablets Market?# Market?
Asia-Pacific was the largest region in the multivitamin capsules and tablets market in 2024. North America was the second-largest market in the multivitamin capsules and tablets market. The regions covered in the multivitamin capsules and tablets market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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