Strong CAGR to Propel in the Incontinence And Ostomy Care Products Market and Beyond upto $21.67 Billion by 2029
Discover trends, market shifts, and competitive outlooks for the incontinence and ostomy care products industry through 2025-2034 with The Business Research Company’s reliable data and in-depth research
What Are the Key Projections for the CAGR of the Incontinence And Ostomy Care Products Market Size From 2025 to 2034?
Recent years have seen a robust expansion of the market for incontinence and ostomy care products. Projected growth rates suggest that the market, which is expected to be worth $16.58 billion in 2024, will increase to $17.54 billion in 2025, representing a compound annual growth rate (CAGR) of 5.8%. Factors contributing to this surge during the historical period include a rise in the aged population, greater awareness and education, modifications in healthcare regulations and insurance coverage, advancements in surgical procedures, and a focus on patient-centered care.
The market for incontinence and ostomy care products is predicted to experience substantial growth in the coming years, reaching $21.67 billion in 2029 with a compound annual growth rate (CAGR) of 5.4%. The anticipated growth through the forecast period can be credited to the increasing burden of chronic diseases, the extension of home healthcare services, personalization and customization, expansion in the global market, advancements in digital health technologies, and a transition towards value-based care. Technological progressions, integration of digital health, collaborations and partnerships, efforts to improve quality, and initiatives to promote education and awareness are the major trends projected for this period.
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Which Factors and External Forces Are Driving Demand in the Incontinence And Ostomy Care Products Market?
Anticipated to be fuelled by the rising prevalence of digestive ailments, the incontinence and ostomy care products market is set for an upward trajectory. Digestive ailments encompass an extensive array of health conditions impacting the gastrointestinal (GI) tract, the organ system responsible for food digestion and processing. Notable examples of these include gastroesophageal reflux disease (GERD), irritable bowel syndrome (IBS), and inflammatory bowel disease (IBD). The surge in these disorders is attributed to variations in diet and lifestyle, escalated stress levels, and environmental factors. To manage symptoms like fecal or urinary incontinence, especially post-surgery or in severe cases, incontinence and ostomy care products are employed. Notably in June 2023, as reported by Crohn’s and Colitis Canada, a nonprofit organization based in Canada, the count of individuals plagued by IBD in Canada is predicted to rise from 322,600 (0.8% of the populace) in 2023, to 470,000 (1.1% of the populace) by 2035. During the same period, diagnoses are expected to expand from 11,000 (1 every 48 minutes) in 2023, to 14,000 (once every 38 minutes) by 2035. This surge in digestive disorder occurrence, therefore, spearheads the incontinence and ostomy care products market expansion.
Which Primary Segments of the Incontinence And Ostomy Care Products Market Are Driving Growth and Industry Transformations?
The incontinence and ostomy care products market covered in this report is segmented –
1) By Type: Incontinence Care Products, Ostomy Care Products
2) By Disease Type: Crohn’s Disease, Ulcerative Colitis, Cancer, Diarrhea, Urinary Incontinence
3) By Application: Protection And Cleansing, Security And Leakage Control, Odor Control, Other Applications
4) By End-User: Hospitals, Clinics, Ambulatory Surgical Centers, Home Care Settings, Other End-users
Subsegments:
1) By Incontinence Care Products: Adult Diapers, Protective Underwear, Incontinence Pads And Liners, Absorbent Underpads, Incontinence Briefs, Urinary Catheters, Incontinence Creams And Skin Care Products, Disposable Bed Pads, Pull-Up Pants And Slip-on Diapers, Nighttime Incontinence Solutions
2) By Ostomy Care Products: Ostomy Bags (Colostomy, Ileostomy, Urostomy), Pouches And Pouching Systems, Ostomy Skin Barriers And Adhesives, Stoma Care Accessories ( Pastes, Powders), Ostomy Belt And Support Garments, Ostomy Flanges And Rings, Ostomy Irrigation Sets, Pouch Covers And Accessories, Skin Protection And Care Creams For Ostomates, Stoma Caps And Closures
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What Are the Fastest-Growing Geographies in the Incontinence And Ostomy Care Products Market?
North America was the largest region in the incontinence and ostomy care products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the incontinence and ostomy care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Long-Term Trends Are Transforming the Competitive Landscape of the Incontinence And Ostomy Care Products Market?
Major firms in the incontinence and ostomy care goods market are stepping up their innovation game in an attempt to carve out a competitive advantage. One area of focus is the creation of advanced products such as the soft convex ostomy systems. These are specialised tools meant for those who have undergone an ostomy operation, a surgery that involves creating a stoma on the abdomen’s surface through which a segment of the intestine is brought out. In an example from April 2024, Convatec Group plc, a medical device company based in the UK, introduced the Esteem Body with Leak Defense in the US. This novel one-piece soft convex ostomy system is engineered to deliver a reliable, extended seal, thereby eliminating leaks. Its design incorporates a variety of soft convexities to fit diverse body and stoma shapes and utilizes top-quality adhesives to shield the skin and avert irritation. The Esteem Body with Leak Defense is a part of Convatec’s extensive ostomy care solutions, offering pioneering features to boost the comfort and self-assurance of ostomates.
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What Parameters Are Used to Define the Incontinence And Ostomy Care Products Market?
Incontinence and ostomy care products refer to specialized aids for managing bladder or bowel issues and maintaining stoma hygiene. They include absorbent pads, briefs, and skin barriers, serving to provide comfort, hygiene, and dignity for individuals with specific needs. These products aim to support daily activities, social interactions, and overall quality of life for those with incontinence or ostomy requirements.
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