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Global Digital Personalized Nutrition Market Report 2026–2035: Key Forecasts and Growth Areas

February 24, 2026 by Marketing Posting

Uncover key drivers, emerging technologies, and competitive movements shaping the digital personalized nutrition market from 2026–2035 with trusted insights from The Business Research Company

How much is the Digital Personalized Nutrition Market valued at in 2026, and what valuation is forecast for 2030?

The digital personalized nutrition market size has seen substantial growth in recent years. This market is forecasted to increase from $0.91 billion in 2025 to $1.1 billion in 2026, achieving a compound annual growth rate (CAGR) of 20.9%. The market’s past expansion can be linked to factors like enhanced health and wellness awareness, the proliferation of digital health platforms, rising consumer demand for personalized dietary solutions, the availability of nutritional testing kits, and the increasing use of mobile health applications.

The digital personalized nutrition market is anticipated to experience substantial expansion over the next few years, with projections indicating a rise to $2.32 billion by 2030, demonstrating a compound annual growth rate (CAGR) of 20.6%. This expected growth during the forecast period is driven by factors such as the increasing integration of artificial intelligence and data analytics in nutrition, a growing demand for specialized diet solutions targeting specific diseases, the expansion of direct-to-consumer health services, an increase in partnerships with healthcare providers, and a heightened focus on long-term wellness optimization. Prominent trends expected in this period include the wider adoption of AI-driven nutrition recommendation platforms, the rising utilization of genetic and microbiome data in diet planning, an escalating demand for subscription-based personalized nutrition services, the proliferation of mobile applications for nutrition tracking, and an intensified emphasis on preventive health and overall wellness.

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What Drivers Are Influencing The Growth Of The Digital Personalized Nutrition Market?

The rising occurrence of lifestyle diseases is anticipated to drive the expansion of the digital personalized nutrition market in the future. These health conditions, known as lifestyle diseases, are predominantly triggered or worsened by an individual’s behavioral and lifestyle decisions, rather than solely by infections or genetic predispositions. Such diseases frequently stem from elements like dietary habits, physical inactivity, smoking, alcohol intake, and stress levels. Examples of these lifestyle diseases include heart disease, diabetes, and obesity, among others. The surge in lifestyle diseases can be attributed to modernization, urbanization, inactive lifestyles, inadequate nutrition, greater intake of processed foods, and elevated stress. Digital personalized nutrition aids in managing lifestyle diseases by offering customized dietary advice informed by an individual’s specific health information, thereby enhancing nutrition, fostering healthier routines, and diminishing the likelihood or intensity of ailments such as diabetes, obesity, and cardiovascular disease. For example, in 2024, the International Diabetes Federation, a US-based umbrella organization, reported that approximately 537 million adults (20-79 years) globally had diabetes, with projections indicating an increase to 643 million by 2030 and 783 million by 2045. Consequently, the growing prevalence of lifestyle diseases is fueling the expansion of the digital personalized nutrition market.

What Segments Are Included Within The Digital Personalized Nutrition Market?

The digital personalized nutrition market covered in this report is segmented –

1) By Purchase Model: Subscription, One Time Purchase

2) By Application: Generic Health And Fitness, Disease Based, Sports Nutrition

3) By End-User: Direct Consumers, Wellness And Fitness Centers, Hospitals And Clinics, Institutions

Subsegments:

1) By Subscription: Monthly Subscription Plans, Quarterly Subscription Plans, Annual Subscription Plans, Personalized Meal Plans Subscription, Nutritional Supplement Subscription, AI-Based Subscription Nutrition Services

2) By One-Time Purchase: Single Purchase of Personalized Nutrition Plans, One-Time Purchase Of Nutritional Supplements, Custom Meal Kit Purchases, One-Time Purchase Of Nutritional Assessments, Single Purchase of DNA Or Blood Testing Kits For Nutrition

How Are Emerging Trends Affecting The Progression Of The Digital Personalized Nutrition Market?

Major companies operating in the digital personalized nutrition market are primarily concentrating on technological advancements, such as AI-driven nutrition platforms, to deliver more precise, individualized dietary recommendations, boost user engagement, and enhance health outcomes for individuals with lifestyle-related diseases. These AI-driven nutrition platforms utilize artificial intelligence to analyze personal health data and formulate customized nutrition plans for optimized health. For instance, in December 2023, Helo Corp, a US-based company specializing in health and wellness technologies, launched Nutramatic, an AI-powered personalized nutrition service. Nutramatic offers a tailored diet plan based on comprehensive health assessments, continuous dietary recommendations, and integration with wearable devices. The platform additionally features real-time monitoring of health metrics and adaptive recommendations to improve user wellness.

Who Are The Primary Competitors In The Global Digital Personalized Nutrition Market?

Major companies operating in the digital personalized nutrition market are Noom Inc., 23andMe Holding Co., MyFitnessPal Inc., DayTwo Inc., Nutrisense Inc., Viome Life Sciences Inc., Lumen Technologies Inc, Healthifyme Wellness Products and Services Private Limited, Nutrium, Habit LLC, Levels Health Inc., Lifesum AB, Second Nature Healthy Habits Ltd, InsideTracker, BiogeniQ Inc., CircleDNA, Persona Nutrition, Nutrigenomix Inc., Rootine, Caligenix Inc., GenoPalate Inc., Culina Health Inc., Baze Labs GmbH, Foodvisor

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Which Global Regions Are Shaping The Competitive Landscape Of The Digital Personalized Nutrition Market?

North America was the largest region in the digital personalized nutrition market in 2025. The regions covered in the digital personalized nutrition market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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