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How Has the Digital Personalized Nutrition Market Growth Performance Trended Historically, And What Lies Ahead?
The market size for digital personalized nutrition has seen a meteoric rise in the past few years. The market, which is valued at $0.75 billion in 2024, is expected to increase to $0.91 billion in 2025, showcasing a compound annual growth rate (CAGR) of 21.1%. This substantial expansion during the historical period owes its success to factors such as the advent of wearable technology, an upsurge in reports of various diseases, an increased elderly population, a growing fondness for tailored nutritional advice, and an increase in disposable income.
What Is the Forecast for the Digital Personalized Nutrition Market Size Through 2029?
There is a prediction of significant expansion in the digital personalized nutrition market in the coming years, reaching a size of $1.93 billion by 2029 with a compound annual growth rate (CAGR) of 20.7%. This expected growth during the forecasted timeline can be linked to factors such as the escalating demand for retained nutrition items, the rise in smartphone and health app usage, a growing emphasis on health consciousness among consumers, an increased inclination towards a healthy lifestyle, and a heightened consumer preference for superior quality food. Some key trends to watch during this forecast period are advances in technology, product innovations, the booming startup environment fostering the rise of online personalized nutrition services, and improvements in health monitoring applications.
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What are the Key Market Players in Digital Personalized Nutrition Market and How They’re Evolving?
Major companies operating in the digital personalized nutrition market are Noom Inc., 23andMe Holding Co., MyFitnessPal Inc., DayTwo Inc., Nutrisense Inc., Viome Life Sciences Inc., Lumen Technologies Inc, Healthifyme Wellness Products and Services Private Limited, Nutrium, Habit LLC, Levels Health Inc., Lifesum AB, Second Nature Healthy Habits Ltd, InsideTracker, BiogeniQ Inc., CircleDNA, Persona Nutrition, Nutrigenomix Inc., Rootine, Caligenix Inc., GenoPalate Inc., Culina Health Inc., Baze Labs GmbH, Foodvisor
What Are the Primary Growth Drivers in the Digital Personalized Nutrition Market?
The surge in lifestyle diseases is predicted to fuel the expansion of the digital personalized nutrition market in the future. Lifestyle illnesses are primarily health issues triggered or worsened by an individual’s lifestyle decisions and behaviors, and are less driven by infections or genetics. Such diseases usually tie up to factors like eating habits, level of physical activity, smoking, drinking alcohol, and stress levels. Heart disease, diabetes, obesity among others are examples of lifestyle diseases. The rise in such diseases is often linked to lifestyle modifications such as urbanization, unhealthy dietary patterns, increase in processed food consumption, and high stress levels, all products of modernization and sedentary lifestyles. Digital personalized nutrition aids in addressing lifestyle diseases, giving diet suggestions tailored to a person’s distinct health data. This can promote improved nutrition, foster healthier lifestyle choices, and lessen the risk or intensity of diseases such as diabetes, obesity, and heart disease. For example, per the International Diabetes Federation, a US-based global body, nearly 537 million adults (20-79 years old) had diabetes in 2024 worldwide. It’s anticipated to reach 643 million by 2030 and 783 million by 2045. Hence, the escalation in lifestyle diseases is spurring the growth of the digital personalized nutrition market.
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What Are the Leading Segments in the Global Digital Personalized Nutrition Industry?
The digital personalized nutritionmarket covered in this report is segmented –
1) By Purchase Model: Subscription, One Time Purchase
2) By Application: Generic Health And Fitness, Disease Based, Sports Nutrition
3) By End-User: Direct Consumers, Wellness And Fitness Centers, Hospitals And Clinics, Institutions
Subsegments:
1) By Subscription: Monthly Subscription Plans, Quarterly Subscription Plans, Annual Subscription Plans, Personalized Meal Plans Subscription, Nutritional Supplement Subscription, AI-Based Subscription Nutrition Services
2) By One-Time Purchase: Single Purchase of Personalized Nutrition Plans, One-Time Purchase Of Nutritional Supplements, Custom Meal Kit Purchases, One-Time Purchase Of Nutritional Assessments, Single Purchase of DNA Or Blood Testing Kits For Nutrition
What Are the Key Market Trends in the Digital Personalized Nutrition Industry?
Key players in the digital personalized nutrition market are concentrating their efforts on technological enhancements. Such advancements include AI-empowered nutrition platforms, which aim to provide meticulous personalized dietary suggestions and increase interaction to positively impact the health of individuals suffering from lifestyle-related ailments. These AI nutrition platforms employ artificial intelligence to examine personal health data and generate customized nutrition programs for optimal health. For example, in December 2023, Helo Corp, an American company that excels in health and wellness technologies, introduced Nutramatic, a personalized nutrition service utilizing artificial intelligence. Nutramatic affords individualized diet plans which are derived from thorough health evaluations, constant nutritional guidance, and compatibility with wearable tech devices. Additionally, the platform has real-time tracking of health indices and flexible recommendations to boost well-being of the users.
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What Is the Regional Outlook for the Digital Personalized Nutrition Market?
North America was the largest region in the digital personalized nutrition market in 2024. The regions covered in the digital personalized nutrition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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This Report Delivers Insight On:
1. How big is the digital personalized nutrition market, and how is it changing globally?
2. Who are the major companies in the digital personalized nutrition market, and how are they performing?
3. What are the key opportunities and risks in the digital personalized nutrition market right now?
4. Which products or customer segments are growing the most in the digital personalized nutrition market?
5. What factors are helping or slowing down the growth of the digital personalized nutrition market?
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