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What Is the Outlook for the Nursing Products Market Heading Into 2029?

Over the recent years, the nursing products market has seen robust growth. The market, which was valued at $5.28 billion in 2024, is projected to reach $5.68 billion in 2025, with a compound annual growth rate (CAGR) of 7.7%. Several factors influenced the growth in the historical period, including the growth in the number of working mothers, increased birth rates in developing countries, heightened awareness surrounding maternal health, rising expenditure in healthcare, and a heightened demand for home healthcare.

Anticipated substantial growth awaits the nursing products market in the coming years as it is projected to reach a value of $7.56 billion by 2029, exhibiting a compound annual growth rate (CAGR) of 7.4%. This substantial growth expected over the forecast period can be ascribed to a number of factors such as the escalating elderly population requiring nursing assistance, the heightened occurrence of preterm births and C-sections, the proliferating infiltration of E-commerce outlets, increasing governmental initiatives geared toward maternal care, along with intensifying urbanization and evolving lifestyles. Notable trends for the forecast period encapsulate advancements in breast pump technology, the incorporation of state-of-the-art features into nursing devices, the adoption of technology in postnatal care items, breakthroughs in recyclable and environmentally friendly nursing solutions and pioneering enhancements in material science aimed at boosting comfort and safety.

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Which Factors Are Pushing The Nursing Products Market Forward?

The surge in the number of women engaged in the labour force is likely to accelerate the expansion of the nursing products market. The term ‘working women’ is used to describe women who are gainfully employed and reap income from their jobs or professions. Increased levels of education among women, offering access to improved employment prospects, are contributing to this rise in working women. Nursing products act as a source of both convenience and support for such women, helping them nourish their children and take care of them alongside their professional commitments. For example, evidence provided by the US Department of Labor, a government body in the US, stated in March 2023 that the primary driving force behind the estimated growth in the total number of women in the labour force by 2031, which is predicted to add about 2.9 million workers, will be women aged 25 to 54. As a result, the burgeoning number of employed women is propelling the expansion of the nursing products market.

Which Segment Held The Largest Share In The Nursing Products Market In 2025?

The nursing products market covered in this report is segmented –

1) By Type: Breast Pump, Nursing Bra, Nipple Cream, Pumping Accessories, Nursing Pillow, Nursing Cover, Nursing Pad, Nursing Station, Other Types

2) By Usability: Reusable, Disposable

3) By Distribution Channel: Online Retail, Pharmacies And Drug Stores, Supermarkets And Hypermarkets, Specialty Stores

4) By Application: Postpartum Care, Infant Feeding, Lactation Support

5) By End-User: Hospitals And Clinics, Home Healthcare, Nursing Homes And Long-Term Care Facilities, Ambulatory Surgical Centers (ASCs)

Subsegments:

1) By Breast Pump: Manual Breast Pumps, Electric Breast Pumps, Wearable Breast Pumps, Hospital-grade Breast Pumps, Battery-powered Breast Pumps

2) By Nursing Bra: Maternity Bras, Pumping Bras, Sleep Nursing Bras, Sports Nursing Bras, Seamless Nursing Bras

3) By Nipple Cream: Lanolin-based Creams, Organic Or Natural Creams, Medicated Creams, Vegan Formulas, Oil-based Balms

4) By Pumping Accessories: Storage Bags Or Containers, Pumping Bottles, Flanges And Shields, Tubing And Valves, Pump Cleaning Supplies

5) By Nursing Pillow: Wrap-around Pillows, Inflatable Nursing Pillows, Travel-size Nursing Pillows, Adjustable Nursing Pillows, Multipurpose Pillows

6) By Nursing Cover: Poncho-style Covers, Apron-style Covers, Infinity Scarf Covers, Convertible Covers, Blanket-style Covers

7) By Nursing Pad: Disposable Nursing Pads, Reusable Nursing Pads, Silicone Nursing Pads, Organic Cotton Pads, Hydrogel Pads

8) By Nursing Station: Rocking Chairs Or Gliders, Changing Tables, Storage Units, Nursing Carts, Lighting And Comfort Accessories

9) By Other Types: Breast Shells, Milk Collection Cups, Nursing Sleepwear, Lactation Massagers, Nipple Shields

Which Trends Are Expected To Shape The Future Of The Nursing Products Market?

Leading entities in the market for nursing products are striving to innovate and provide solutions such as hands-free breast pumps, designed to increase convenience, mobility, and ease for nursing mothers. These hands-free breast pumps are wearable and easily portable and are created to fit within a bra, enabling mothers to express milk discreetly and comfortably without the need for hand-use. For example, Ameda Inc., an American medical equipment manufacturer, unveiled its GLO Wearable Breast Pump in June 2025 to enrich convenience and mobility for nursing mothers. This product boasts genuine hands-free, hospital-strength pumping with the option of 15 adjustable suction levels, a discreet design, and battery life of up to 100 minutes. These features enable milk expression to be comfortable, convenient, and effective for busy mothers. The breast pump aims to empower mothers to confidently express milk at any place and time, without compromising on comfort or effectiveness.

Which Organizations Are Driving Progress In The Nursing Products Industry?

Major companies operating in the nursing products market are Cardinal Health Inc., Johnson & Johnson, Abbott Laboratories, 3M Healthcare, Medline Industries LP, Koninklijke Philips N.V., Becton Dickinson and Company (BD), Fresenius Kabi AG., Smith & Nephew, Coloplast A/S, Hollister Incorporated, Pigeon Corporation, Artsana S.p.A., Medela AG., Evenflo Feeding Inc., Mapa GmbH, Mayborn Group Limited, Dr. Brown’s, Lansinoh Laboratories Inc., Narang Medical Limited, Cliniva Healthcare, Uzinmedicare Co. Ltd.

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Which Region Is Expected To Experience The Highest Growth In The Nursing Products Industry?

North America was the largest region in the nursing products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the nursing products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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