The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

According to The Business Research Company’s Bone And Joint Health Supplements Global Market Report 2024, the bone and joint health supplements market is expected to show promising growth in the forecast period.

The bone and joint health supplements market has witnessed robust growth, surging from $12.9 billion in 2023 to $14.06 billion in 2024, exhibiting a commendable CAGR of 9.0%. This remarkable growth in recent years is attributed to factors such as stringent quality assurance and safety standards, increased retail accessibility, medical recommendations, and effective consumer education initiatives.

Anticipating Strong Momentum Ahead

Projections for the future indicate sustained growth, with the market size expected to reach $20.3 billion in 2028, maintaining a robust CAGR of 9.6%. The anticipated growth in the forecast period can be attributed to escalating healthcare cost concerns, a pronounced focus on natural and organic ingredients, medical endorsements, burgeoning fitness and wellness trends, and an increasing demand for customized supplement solutions. Key trends in the forecast period include innovation in formulations, the influence of sports and fitness trends, and a continued focus on medical recommendations and endorsements.

Rising Osteoporosis Prevalence: A Driving Force

Osteoporosis and Market Expansion:

The increasing prevalence of osteoporosis is poised to be a significant driver propelling the growth of the bone and joint health supplements market. Osteoporosis, characterized by weakened bones, is a condition where low calcium intake significantly contributes to its development.

• According to Amgen (May 2022):
  • Osteoporosis causes approximately 1.5 million fractures in the United States annually
  • Resulting in $19 billion in associated costs
  • Anticipated 68% increase in fractures from 2018 to 2040

Market Leaders in Osteoporosis Management:

• Nature’s Bounty Incorporated
• The Procter & Gamble Company
• Amway Corporation
• Pfizer Incorporated
• Glanbia PLC

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Transformative Product Developments: A Key Trend

Innovation in Product Offerings:

Product innovation has emerged as a key trend in the bone and joint health supplements market. Companies are focusing on developing new and creative products to maintain their market positions.

Example of Innovation: The Nature’s Bounty Co. (November 2021):

• Launch of a jellybean vitamin line
• Fruit-flavored, vegetarian jellybean vitamins without gelatin or artificial sweeteners
• Designed to promote various elements of wellness, offering vital vitamins and nutrients

Strategic Acquisition and Portfolio Expansion:

Nestlé Health Science’s Move (August 2021):

• Acquisition of Bountiful Company’s core brands
• Undisclosed amount
• Bountiful Company is a US-based joint care supplement brand

Segmentation Insights: A Holistic View

Types of Supplements:

1. Vitamin D
2. Vitamin K
3. Calcium
4. Collagen
5. Omega-3 Fatty Acids
6. Glucosamine-Chondroitin
7. Other Types

Forms of Supplements:

1. Tablets
2. Capsules
3. Liquid
4. Powder
5. Other Forms

Applications:

1. Dietary Supplements
2. Functional Foods and Beverages
3. Other Application Types

Distribution Channels:

1. Supermarkets/Hypermarkets
2. Pharmacies
3. Health Stores
4. Convenience Stores
5. Internet Retailing
6. Other Distribution Channels

Regional Dynamics: North America Leading the Way

North America emerged as the largest region in the bone and joint health supplements market in 2023, showcasing its substantial contribution to the industry. However, the Asia-Pacific region is expected to be the fastest-growing in the forecast period, indicating a global shift in market dynamics.

Conclusion: Paving the Path to Optimal Bone and Joint Health

As the bone and joint health supplements market continues its upward trajectory, driven by factors ranging from rising health concerns to innovative product formulations, stakeholders must stay attuned to evolving consumer preferences and industry trends. With the convergence of medical endorsements, strategic acquisitions, and a growing awareness of the importance of bone and joint health, the market is poised for sustained expansion, promising a future marked by fortified wellness and a robust supplement landscape.

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