The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

Introduction

• The Health Economics and Outcomes Research (HEOR) services market has experienced rapid growth in recent years.
• Market size projected to increase from $1.38 billion in 2023 to $1.56 billion in 2024 at a compound annual growth rate (CAGR) of 13.0%.

Factors Driving Growth

• Emergence of evidence-based medicine
• Healthcare policy and reforms
• Pharmaceutical innovations
• Aging population
• Increased chronic diseases

Projected Growth and Key Drivers

• Expected to reach $2.44 billion by 2028 with a CAGR of 11.9%
• Drivers include healthcare supply chain optimization, focus on health inequities, rise in value-based agreements, digital health and telemedicine, and shift to personalized medicine.

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Major Trends in the Forecast Period

• Incorporation of social determinants of health
• HEOR in rare diseases and orphan drugs
• Patient-centric outcomes assessment
• Value framework standardization
• Rapid real-world evidence generation

Surge In Clinical Trials Propels Growth Of HEOR Services Market

• Clinical trials surge driving market growth
• Utilization of HEOR services in evaluating economic impact and real-world outcomes
• Major companies operating in the market listed.

Advancements In Real-World Evidence Platforms

• Adoption of innovative technologies transforming healthcare decision-making
• Komodo Health’s launch of MapEnhance to enhance real-world evidence capabilities
• Companies leveraging real-world data to generate evidence-based insights.

SCIRIS Expands HEOR Capabilities

• Acquisition of Source Health Economics enhances SCIRIS’s global HEOR services
• Empowering clients throughout all stages of brand development.

Market Segmentation

1. By Service
   • Real World Evidence
   • Payer Evidence
   • Pricing And Reimbursement
   • Epidemiology Studies
   • Market Access
   • Other Services
2. By Offering
   • Outsourced
   • In-House
3. By Service Provider
   • Consultancy
   • Contract Research Organizations (CRO)
4. By End-Use
   • Healthcare Provider
   • Healthcare Payers
   • Biotechnology And Pharmaceutical Companies
   • Government Organization
   • Other End-Users

Regional Insights

• North America led the market in 2023
• Asia-Pacific expected to be the fastest-growing region.

Conclusion

• The HEOR services market is witnessing significant growth driven by various factors including clinical trial surges and technological advancements.
• Companies are leveraging real-world data to enhance decision-making and patient care.
• With continued innovation and adaptation to market trends, the HEOR services market is poised for continued expansion, providing valuable insights for healthcare stakeholders worldwide.

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