The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

Strong Growth in Recent Years

• Market Expansion: The natural immune booster market has experienced robust growth, expanding from $12.83 billion in 2023 to $14.06 billion in 2024, at a compound annual growth rate (CAGR) of 9.6%.
• Drivers of Growth:
  • Increased awareness of immune health.
  • Shift towards preventive healthcare and wellness lifestyles.
  • Aging population.
  • Rising prevalence of chronic diseases.
  • Increased availability across various retail channels.

Promising Future Growth

• Projected Growth: The market is expected to reach $20.36 billion by 2028, with a CAGR of 9.7%.
• Key Factors:
  • Post-pandemic interest in immune health.
  • Growing interest in wellness tourism and holistic health.
  • Expansion of e-commerce and online retail.
  • Personalized nutrition and tailored wellness solutions.
  • Focus on sustainability and eco-friendly practices.

View More On The Natural Immune Booster Market Report 2024 – https://www.thebusinessresearchcompany.com/report/natural-immune-booster-global-market-report

Major Trends Shaping the Market

• Innovative Formulations and Delivery Systems:
  • Development of natural, organic, and clean label products.
  • Plant-based ingredients and vegan formulations.
  • Adoption of personalized nutrition solutions.
  • Integration of digital technologies and health apps.
  • Emphasis on sustainable sourcing and eco-friendly packaging.

Growing Awareness of Health and Wellness

• Health Consciousness: Increasing recognition of the connection between lifestyle choices and overall well-being is driving market growth.
• Popular Supplements: Echinacea, vitamin C, elderberry, garlic, and probiotics are commonly used for their immune-boosting properties.
• Survey Insights: A survey by the International Food Information Council (IFIC) in May 2022 revealed that 52% of Americans followed a healthy diet or eating pattern, a 39% rise from 2021.

Leading Companies in the Market

• Key Players:
  • Herbalife Nutrition Ltd.
  • Hansen A/S.
  • The Clorox Company.
  • Royal DSM N.V.
  • Angel Yeast Co. Ltd.
  • Lallemand Inc.
  • Swanson Health Products Inc.
  • NOW Health Group Inc.
  • Nature’s Way Products LLC.
  • Rainbow Light Nutritional Systems Inc.
  • Gaia Herbs LLC.
  • Schiff Nutrition International Inc.
  • MegaFood Inc.
  • New Chapter Inc.
  • Solgar Inc.
  • Source Naturals Inc.

Innovative Probiotic Supplements

• Probiotic Advancements: Companies are developing innovative probiotic supplements using clinically researched strains and delayed-release technology to maximize efficacy and improve gut health.
• Product Example: In January 2021, Wellbeing Nutrition launched ‘Probiotic + Prebiotic’ tablets designed to address gut health issues. These tablets include six clinically-researched strains and natural plant-based digestive enzymes.

Lallemand Health Solutions Expands Portfolio

• Strategic Acquisition: In November 2023, Lallemand Health Solutions acquired Dietary Pros Inc. to enhance its production capacity and broaden its supplement offerings.
• Acquisition Benefits: The acquisition allows Lallemand to expand beyond probiotics and strengthen its customer portfolio.

Market Segmentation

• Product Types:
  • Herbal Supplements
  • Vitamins and Minerals
  • Probiotics
  • Functional Foods and Beverages
  • Essential Oils
  • Other Product Types
• Distribution Channels:
  • Health Food Stores
  • Online Retailers
  • Pharmacies and Drug Stores
  • Supermarkets and Hypermarkets
  • Other Distribution Channels
• Applications:
  • Immune System Support
  • Cold and Flu Relief
  • Allergy Management
  • Respiratory Health
  • Digestive Health
  • Other Applications

Regional Insights

• North America: The largest region in the natural immune booster market in 2023.
• Asia-Pacific: Expected to be the fastest-growing region in the forecast period.

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