The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

The nutritional serum market size has demonstrated significant growth, projected to rise from $5.84 billion in 2023 to $6.33 billion in 2024 at a compound annual growth rate (CAGR) of 8.4%. The historic growth can be attributed to a surge in the aging population, increased awareness about health and wellness, the expansion of the sports and fitness industry, greater convenience in using serums, and the rising popularity of clean beauty products. In the coming years, the market is anticipated to grow to $8.87 billion in 2028 at a CAGR of 8.8%, driven by increasing preference for natural and organic ingredients, a shift toward preventive healthcare, a rise in vegan and vegetarian lifestyles, growing corporate wellness programs, and a focus on immune health. Key trends in the forecast period include the adoption of eco-friendly packaging solutions, innovations in nutritional serums that can be integrated with wearable health tech devices, advancements in formulation techniques, the adoption of subscription-based models, and the development of hybrid nutritional products.

The growing emphasis on personal care and beauty is expected to significantly drive the growth of the nutritional serum market in the coming years. Personal care and beauty encompass practices and products aimed at enhancing and maintaining an individual’s appearance and hygiene. This focus is driven by consumer demand for self-care, grooming, and aesthetic enhancement products and services. Nutritional serums deliver concentrated nutrients, vitamins, and antioxidants directly to the skin, improving hydration, texture, and radiance while addressing concerns such as dullness, aging, and uneven tone. For example, in October 2023, the Bureau of Labor Statistics, a US-based government agency, reported that personal care products and services saw a notable increase of 20.3% in 2022, up from 19.3% in 2021. Thus, the increasing focus on personal care and beauty is propelling the growth of the nutritional serum market through 2023, into 2024, and is projected to continue growing through 2028.

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What Are The Key Trends That Influence Nutritional Serum Market Share Analysis?

Major companies in the nutritional serum market are focused on developing innovative skincare products, such as Vitamin serums, to address the growing consumer demand for targeted skincare solutions. Vitamin serums are formulated with high concentrations of vitamins, including Vitamin C, Vitamin E, and Vitamin A, to tackle specific skin concerns like brightening, aging, and hydration. For example, in July 2024, Galderma S.A., a Switzerland-based pharmaceutical company, launched Cetaphil Vitamin C Serum and Cetaphil Ceramide Serum. The Vitamin C Serum contains 3-O-ethyl ascorbic acid for antioxidant protection and dark spot reduction, while the Ceramide Serum utilizes ceramide, Centella Asiatica, and allantoin to repair and strengthen the skin barrier, providing 48-hour hydration and improved skin texture.

Which Market Players Are Driving Growth In The Nutritional Serum Market?

Major companies operating in the nutritional serum market are Procter & Gamble Company, Johnson & Johnson Services Inc., Unilever, L’Oréal S.A., Colgate-Palmolive, Estee Lauder Companies Inc., Beiersdorf AG, Shiseido Company Limited, Avon Products Inc., Coty Inc., Galderma S.A., Amorepacific Corporation, Mary Kay Inc., Nu Skin Enterprises, The Body Shop International Limited, KOSÉ Corporation, Revlon Inc., Melaleuca Inc., oung Living Essential Oils LC, Oriflame Holding AG, VLCC Health Care Limited, Natura Bisse International Inc., MamaEarth, Morrocanoil Inc., Tata Harper Skincare

How Is The Global Nutritional Serum Market Segmented?

The nutritional serum market covered in this report is segmented –

1) By Type: Vitamin Serums, Antioxidant Serums, Hydrating Serums, Exfoliating Serums, Anti-Aging Serums, Brightening Serums, Anti-Acne Serums, Oil Control Serums, Skin-Tightening Serums, Other Types
2) By Skin Type: Dry Skin, Oily Skin, Normal Skin, Sensitive Skin
3) By Price: Low, Medium, High
4) By Distribution Channel: Online, Offline
5) By End Use: Men, Women

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The Nutritional Serum Global Market Report 2024 provides an overview of the nutritional serummarket for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The nutritional serum market forecast analyzes nutritional serum market size, nutritional serum market share, leading competitor and their market positions.

The Table Of Content For The Nutritional Serum Market Include

1. Nutritional Serum Market Executive Summary
2. Nutritional Serum Market Segments
3. Nutritional Serum Market Size And Template Market Growth Rate
4.  Key Nutritional Serum Market Trends
5. Major Nutritional Serum Market Drivers
……
25. Key Mergers And Acquisitions In The Nutritional Serum Market
26. Top Nutritional Serum Companies
27. Nutritional Serum Market Opportunities And Strategies
28. Nutritional Serum Market, Conclusions And Recommendations
29. Appendix

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