2024 Mouthwash Market Analysis: Market Size, Key Drivers, and Segment Insights
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What Will Be the Growth Trajectory of the Mouthwash Market from 2024 to 2033?
The size of the mouthwash market has seen significant growth in the past few years. The market is projected to expand from $7.56 billion in 2023 to $8.11 billion in 2024, with a compound annual growth rate (CAGR) of 7.2%. Factors such as increased awareness about oral health among consumers, regulatory standards, brand loyalty, marketing tactics, dentist’s advice, and preference for particular flavors contributed to this growth during the historical period.
Expectations are high for substantial expansion in the mouthwash market in the coming years, with projections suggesting a growth to $10.72 billion by 2028, exhibiting a compound annual growth rate (CAGR) of 7.2%. This surging growth over the predicted period is associated with an increased awareness of health, innovative product developments, emphasis on environmental sustainability, the booming e-commerce industry, and evolving market trends. The predominant trends during this forecast period include a focus on oral cosmetic benefits such as teeth whitening, the launch of multipurpose and specialized mouthwashes, an upsurge in the use of sustainable packaging, flavor profile innovations, and the incorporation of digital technology for monitoring oral health.
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What Are the Primary Growth Drivers for the mouthwash Market?
The elevation in the prevalence of oral health issues is predicted to drive the expansion of the mouthwash market. These oral health troubles encompass conditions such as tooth decay, inflammation of the gums, tooth wear, and infections of the gum. Utilising mouthwash plays a pivotal role in warding off cavities by sanitising plaque and germs present in the oral cavity. Daily and accurate use of mouthwash aids in combating cavities, helping to hinder periodontal disease. For example, as per the World Health Organization, a United Nations agency based in Switzerland, in March 2023, nearly 3.5 billion individuals across the globe fell prey to oral diseases, with three quarters of them residing in middle-income nations. On a global scale, roughly 2 billion people are estimated to grapple with decay in permanent teeth, while 514 million children are afflicted with decay in primary teeth. Thus, the rise in the occurrence rate of oral health issues is stimulating the enhancement of the mouthwash market.
What Are the Defining Segments of the Mouthwash Market?
1) By Type: Therapeutic, Cosmetic, Anti-Septic, Other Types
2) By Flavor: Active Salt, Mint, Fresh Tea, Other Flavors
3) By Sales: Modern Trade, Departmental Store, Drug Stores, Online Stores, Other Sales
4) By End-User: Household, Hospital, Dental Clinics
What Trends Are Revolutionizing Standards in the Mouthwash Market?
In the mouthwash market, the trend of product innovation is gaining significant traction. Companies in this sector are focusing on creating novel innovations to maintain their market standing. For example, in May 2022, SmartMouth Oral Health Laboratories, a firm based in the US that produces oral health products, introduced Mouth Sore Oral Rinse. This new rinsing item utilizes a zinc-ion-activated formulation that triggers billions of zinc ions to adhere to the mouth’s bacteria, preventing halitosis for up to 24 hours. It has also been engineered to effectively alleviate oral discomfort from conditions like mouth sores, canker sores, and accidental cheek bites.
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What Regions Are Propelling Growth in the Mouthwash Industry?
North America was the largest region in the mouthwash market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global mouthwash market report during the forecast period. The regions covered in the mouthwash market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The Mouthwash Global Market Report 2024 offers a comprehensive overview of the audio equipment market, covering historical data from 2010 to 2021 and providing a ten-year forecast from 2023 to 2032. This report examines the size of the mouthwash market, its market share, and analyzes key competitors along with their market positions.
The Table Of Content For The Mouthwash Market Include
1. Mouthwash Market Executive Summary
2. Mouthwash Market Segments
3. Mouthwash Market Size And Template Market Growth Rate
4. Key Mouthwash Market Trends
5. Major Mouthwash Market Drivers
……
25. Key Mergers And Acquisitions In The Mouthwash Market
26. Top Mouthwash Companies
27. Mouthwash Market Opportunities And Strategies
28. Mouthwash Market, Conclusions And Recommendations
29. Appendix
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