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What Growth Opportunities are Expected to Drive the Oral Care Market’s CAGR Through 2034?

The market size for oral care has seen robust growth in the past years and is set to rise from $50.55 billion in 2024 to $55.06 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 8.9%. Factors such as increased consumer awareness, an aging population, a surge in dental tourism, economic growth, and the need for sensitivity and gum health solutions have significantly contributed to this growth in the historical period.

The size of the oral care market is projected to experience significant expansion in the approaching years, expected to reach a value of $77.13 billion in 2029, progressing at a compound annual growth rate (CAGR) of 8.8%. This growth during the forecasted period can be linked to factors such as preventive and personalized care, ecologically friendly products, oral health and total wellness, emerging markets, and subscription services. The forecasted period will also see major trends like natural and organic products, customized oral care, intelligent oral care gadgets, charcoal-based products, and cbd-infused oral care.

Which Factors Are Enhancing the Growth of the oral care Market?

The escalation in dental health awareness is significantly propelling the expansion of the oral care market. Dental health, which encompasses the teeth, gums, and mouth, strives to maintain a healthy mouth to prevent gum disease and tooth decay. Multiple factors, such as sugar intake, smoking, alcohol consumption, and inadequate oral hygiene, are leading causes of oral conditions. Oral care assists in sustaining cleanliness and keeping the mouth devoid of diseases. The 2022 State of America’s Oral Health and Wellness Report, an American organization offering essential education and research and backing pivotal policies to curb dental disease, revealed that 92% of adults and 96% of parents affirm that having good dental health is vital for general health. One in five (20%) individuals believe that a concern with their oral health directly impinges on their overall health. Hence, the awareness concerning dental health care steers the growth of the oral care market.

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What Are the Leading Industry Players Dominating the Oral Care Market?

Major companies operating in the oral care market include:

• Procter & Gamble Co._x000D_

• Johnson & Johnson Services Inc._x000D_

• GlaxoSmithKline Plc_x000D_

• Church & Dwight Co. Inc._x000D_

• Colgate Palmolive Co._x000D_

What Are the Latest Trends Leading to Disruption in the Oral Care Market?

The progression of technology is a significant trend within the oral care industry. Major players in this market are leveraging CAD/CAM technology to deliver oral care services. Computer Assisted Design (CAD) involves the use of computer software to aid in design processes, generating both two-dimensional sketches and three-dimensional models. On the other hand, Computer-Assisted Manufacturing (CAM) automates production processes through the use of software and computer-controlled machinery. In the context of oral care, CAD/CAM technology is utilised by preparing the tooth for the crown through drilling, following which a computer image is captured. The crown is then manufactured in-office using a machine that receives this image. To illustrate, in February 2022, US-based dental imaging and CAD/CAM equipment producer, Planmeca, launched the PlanmecaPlanMill 35. This new addition is one among the three components of the Planmeca FIT CAD/CAM system.

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Which Key Market Segments Comprise the Oral Care Market and Drive Its Revenue Growth?

The oral care market covered in this report is segmented –

1) By Product Type: Toothpaste, Mouth Wash and Rinse, Teeth Whitening, Dental Floss, Tooth Brush, Orthodontic Wax

2) By Distribution Channel: Store-based, Non-Store-Based

3) By End User: Hospitals, Dental Clinics

Subsegments:

1) By Toothpaste: Whitening Toothpaste, Sensitive Toothpaste, Herbal Toothpaste, Fluoride Toothpaste, Children’s Toothpaste

2) By Mouth Wash and Rinse: Antiseptic Mouthwash, Cosmetic Mouthwash, Fluoride Rinse, Herbal Mouthwash

3) By Teeth Whitening: Whitening Strips, Whitening Gels, Whitening Kits, Whitening Toothpaste

4) By Dental Floss: Waxed Floss, Unwaxed Floss, Floss Picks, Dental Tape

5) By Tooth Brush: Manual Toothbrush, Electric Toothbrush, Battery-Operated Toothbrush, Children’s Toothbrush

6) By Orthodontic Wax: Mint-Flavored Wax, Unflavored Wax, Colored Orthodontic Wax

Which Regions Are Significant to the Growth of the Oral Care Market?

Asia-Pacific was the largest region in the oral care market in 2024. The regions covered in the oral care market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

How Is the Oral Care Market Classified and Defined in Market Analysis?

Oral care is crucial for maintaining good oral health, lowering the risk of infection and inflammation in the oral cavity, and preventing systemic infection from the oral cavity.

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