Healthcare Data Monetization Market Trends 2025-2034: Insights into Growth and Strategic Opportunities Ahead
Updated 2025 Market Reports Released: Trends, Forecasts to 2034 – Early Purchase Your Competitive Edge Today!
How Will the Healthcare Data Monetization Market’s Growth Rate Evolve Over the Forecast Period to 2034?
The market size for healthcare data monetization has seen a rapid surge in the recent years. It is projected to rise from $0.83 billion in 2024 to $0.99 billion in 2025, reflecting a compound annual growth rate (CAGR) of 19.9%. The expansion during the historic period can be linked to the heightened attention on data privacy and security, and the growing utilization of external data sources.
The market size for healthcare data monetization is projected to experience significant growth in the coming years. It is estimated to reach $2.04 billion by 2029, with an annual compound growth rate (CAGR) of 19.7%. The growth during this estimated period can be credited to the wide acceptance of Electronic Health Records (EHR), along with increased regulatory compliance and standards. Key trends during the forecast period include a heightened emphasis on data privacy and security, emergence of data exchange platforms, growth of value-based care models, inclusion of artificial intelligence and machine learning, and the emergence of data monetization partnerships.
What Strategic Factors Are Influencing the Accelerated Growth of the healthcare data monetization Market?
The increasing acceptance of digital health records is predicted to stimulate the expansion of the healthcare data monetization industry. Digital health records, which are essentially electronic versions of patients’ medical histories featuring their health backgrounds, diagnoses, prescribed drugs, and treatments, are utilized in healthcare data monetization to advance medical research, medicinal development, and clinical studies, and to improve treatments and personalized medicine. For example, in June 2023, a Munich Re Group survey comprising 32 companies revealed that about 90% of insurers are presently employing digital health records, and the implementation of these reports has seen a rise of 38% since 2020. Consequently, the rapid adoption of electronic health records is fuelling the growth of the healthcare data monetization market.
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Who Are the Influential Players Reshaping the Healthcare Data Monetization Market Landscape?
Major companies operating in the healthcare data monetization market report are:
• Google LLC_x000D_
• McKesson Corporation_x000D_
• Microsoft Corporation_x000D_
• Siemens AG_x000D_
• Accenture PLC_x000D_
What New and Evolving Trends Are Having a Lasting Impact on the Healthcare Data Monetization Market?
Major participants in the healthcare data monetization market, such as Salesforce, are trailblazing in the realm of digital transformation through the introduction of modern software solutions like Software as a Service (SaaS). This model allows healthcare providers to offer more customized patient experiences as it enables users to access applications hosted in the cloud via the internet, generally through a web browser or mobile application. In April 2023, Salesforce, a firm based in the US that specializes in cloud-based software, launched new features under their Customer 360 for Health capabilities. Aimed at enhancing personal patient experiences, these advancements also serve to simplify processes, lower expenses, and augment patient care by utilizing real-time data, artificial intelligence, and automation. These tools empower healthcare and life sciences entities to amplify the overall care experience using the complete spectrum of Salesforce technology, including real-time data from Data Cloud, Einstein AI, and streamlined automation with Flow.
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What Are the Main Segments of the Healthcare Data Monetization Market, and How Are They Evolving?
The healthcare data monetization market covered in this report is segmented –
1) By Type: Direct Data Monetization, Indirect Data Monetization
2) By Deployment: On-Premise, Cloud
3) By End User: Pharmaceutical And Biotechnology Companies, Healthcare Providers, Healthcare Payers, Medical Technology Companies
Subsegments:
1) By Direct Data Monetization: Data Licensing And Sales, Data Sharing Agreements, Subscription-Based Access To Data
2) By Indirect Data Monetization: Enhanced Patient Care Services, Improved Operational Efficiency, Targeted marketing And Advertising, Research And Development Collaborations
Which Geographic Locations Are Critical to the Growth of the Healthcare Data Monetization Market?
North America was the largest region in the healthcare data monetization market in 2024. The regions covered in the healthcare data monetization market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Are the Defining Aspects of the Healthcare Data Monetization Market Landscape?
Healthcare data monetization refers to the process of using healthcare data to obtain quantifiable economic benefits. It involves the practice of selling or licensing patient data to third-party organizations to generate revenue (direct monetization) or using healthcare data to improve existing products or create new ones that generate revenue (indirect monetization).
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