Global digital personalized nutrition Market
Healthcare Services

Comprehensive Analysis of the Digital Personalized Nutrition Market 2025-2034: Growth Rates, Trends, and Future Opportunities

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What is the Projected Compound Annual Growth Rate (CAGR) of the Digital Personalized Nutrition Market from 2025 to 2034, and What Factors Influence It?

In the past few years, the market size of digital personalized nutrition has expanded significantly. The market is projected to increase from $0.75 billion in 2024 to $0.91 billion in 2025, reflecting a compound annual growth rate (CAGR) of 21.1%. The introduction of wearable solutions, a surge in various diseases, an increase in the elderly population, growing interest in nutritional counseling, and increase in disposable income have all contributed to the growth during the historical period.

The market size for digital personalized nutrition is predicted to increase dramatically in the upcoming years, growing to a value of $1.93 billion in 2029 and representing a Compound Annual Growth Rate (CAGR) of 20.7%. The drop in this predicted period can be linked to the increasing demand for personalised nutritional items, growth in smartphone usage and related health apps, rising awareness about health among consumers, growing preference for a healthier lifestyle, and a heightened preference for superior food quality among consumers. Main trends for this forecasting period involve technological advancement, innovation in products, a blossoming startup ecosystem facilitated by increasing uptake of online personalised nutritional services, as well as strides in the development of health monitoring applications.

How Are Key Drivers in the Industry Acting as Catalysts for the Growth of the Digital Personalized Nutrition Market?

The digital personalized nutrition market is expected to witness growth due to the rising incidence of lifestyle diseases. Lifestyle diseases are primarily a result of an individual’s way of living and choices, instead of just infections or genetics. They may typically be associated with diet, physical activities, consumption of alcohol, smoking, or stress. They include conditions like heart disease, diabetes, obesity, etc. Modernization, urbanization, inactive lifestyles, poor dietary habits, increased intake of processed foods, and elevated stress levels all contribute to the prevalence of such diseases. Digital personalized nutrition aids in managing them by offering specific dietary advice based on one’s unique health data. This can enhance their nutrition, encourage healthier behaviors, and minimize the risks or severity of diseases like diabetes, obesity, and heart diseases. For instance, the International Diabetes Federation, based in the US, reported that about 537 million adults (aged 20-79) were dealing with diabetes globally in 2024. This figure is expected to increase to 643 million by 2030 and 783 million by 2045. Hence, the rise in lifestyle diseases is fueling the expansion of the digital personalized nutrition market.

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Who Are the Leading Players Fueling Growth in the Digital Personalized Nutrition Market?

Major companies operating in the digital personalized nutrition market are Noom Inc., 23andMe Holding Co., MyFitnessPal Inc., DayTwo Inc., Nutrisense Inc., Viome Life Sciences Inc., Lumen Technologies Inc, Healthifyme Wellness Products and Services Private Limited, Nutrium, Habit LLC, Levels Health Inc., Lifesum AB, Second Nature Healthy Habits Ltd, InsideTracker, BiogeniQ Inc., CircleDNA, Persona Nutrition, Nutrigenomix Inc., Rootine, Caligenix Inc., GenoPalate Inc., Culina Health Inc., Baze Labs GmbH, Foodvisor

What Are the Emerging Trends Shaping the Future of the Digital Personalized Nutrition Market?

Leading businesses in the digital personalized nutrition market are prioritizing the development of advanced technologies, such as artificial intelligence-based nutrition platforms. These platforms aim to provide precise, tailored dietary suggestions, boost user interaction, and enhance the health results of individuals suffering from lifestyle-related illnesses. AI-powered nutrition platforms utilize artificial intelligence to evaluate a person’s health data and formulate individualized nutritional plans to promote optimal health. For example, in December 2023, Helo Corp, a health and wellness technology firm based in the US, introduced Nutramatic, a personalized nutrition service operated by AI. Nutramatic provides a customized diet strategy encompassing comprehensive health evaluations, consistent dietary advice, and compatibility with wearable devices. The platform also includes real-time health metrics tracking and adaptive suggestions to improve user health.

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What Are the Core Categories and Segments in the Digital Personalized Nutrition Market Driving Demand and Growth?

The digital personalized nutritionmarket covered in this report is segmented –

1) By Purchase Model: Subscription, One Time Purchase

2) By Application: Generic Health And Fitness, Disease Based, Sports Nutrition

3) By End-User: Direct Consumers, Wellness And Fitness Centers, Hospitals And Clinics, Institutions

Subsegments:

1) By Subscription: Monthly Subscription Plans, Quarterly Subscription Plans, Annual Subscription Plans, Personalized Meal Plans Subscription, Nutritional Supplement Subscription, AI-Based Subscription Nutrition Services

2) By One-Time Purchase: Single Purchase of Personalized Nutrition Plans, One-Time Purchase Of Nutritional Supplements, Custom Meal Kit Purchases, One-Time Purchase Of Nutritional Assessments, Single Purchase of DNA Or Blood Testing Kits For Nutrition

Which Regions Are Driving Growth in the Digital Personalized Nutrition Market?

North America was the largest region in the digital personalized nutrition market in 2024. The regions covered in the digital personalized nutrition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Defines the Scope of the Digital Personalized Nutrition Market?

Digital personalized nutrition refers to a tailored approach to dietary recommendations and meal planning that leverages digital technology and data analytics. It uses individual-specific information, such as genetic data, health metrics, lifestyle habits, and personal preferences, to create customized nutrition plans. Digital personalized nutrition aims to optimize individual health and wellness by providing tailored dietary guidance that is more effective than generalized recommendations.

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