Global Health Care Social Media Market Opportunities And Strategies 2023
The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032
The Business Research Company’s health care social media market report forecasts the health care social media market size to grow to $16.49 Billion by 2027, with a CAGR (compound annual growth rate) of more than 7%.
Learn More On The Health Care Social Media Market Report 2023 – https://www.thebusinessresearchcompany.com/report/health-care-social-media-global-market-report
Health Care Social Media Market Size Forecast
The global health care social media market is expected to grow from $11.19 billion in 2022 to $12.31 billion in 2023, at a compound annual growth rate (CAGR) of 10.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The health care social media market size is expected to grow to $16.49 billion in 2027 at a CAGR of 7.6%.
North America held the largest health care social media market share.
Key Health Care Social Media Market Driver – Increase In Internet And Social Media Usage
For instance, according to a report by the International Telecommunication Union (ITU), a United Nations specialized agency for matters related to information and communication technologies, during the COVID-19 pandemic, the number of internet users increased from 4.1 billion in 2019 to 4.9 billion in 2021. Therefore, rising internet and social media usage will drive the health care social media market.
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Key Health Care Social Media Market Trend – Technological Advancement
Health care social media information technology offers several prospects for enhancing and altering healthcare, such as improving clinical outcomes, facilitating care coordination, increasing practice efficiencies, and collecting data over time. Major companies operating in the healthcare social media market are advancing towards technological advancement of healthcare social media platforms as it helps healthcare professionals to learn and educate patients and their families. For instance, In July 2021, LiveWorld, a US-based digital agency specializing in social media and technology solutions, launched a dedicated Healthcare Professional (HCP) social media practice to support the emerging needs of pharma brands. This new initiative aims to improve non-personal promotion (NPP), sustain medications and innovations, and foster productive interactions with healthcare providers.
Health Care Social Media Market Segment
1) By Component: Hardware, Software, Services
2) By Product: Youtube, Twitter, Instagram, Facebook, Tumblr, Snapchat
3) By End Users: Hospitals, Medical Professionals, Research Institutes, Biotechnology Companies, Patients, Others End Users
Health Care Social Media Market Major Players and Strategies
Major players in the health care social media market are Sermo, Orthomind, MomMD, Doximity, Nurse Zone, All Nurses, QuantiaMD, Student Doctors Network, WeMedUp, Doctors Hangout, Practo, Docs App, Apollo 24/7, SmartSites, and Cubicle Ninjas.
In July 2022. Amazon.com, a US-based E-commerce company, acquired One Medical for approximately $3.9 billion. This acquisition will allow delivering better health, care, and value within a better team environment through a technology-powered, human-centered model of one medical. One Medical is a US-based human-centered, virtual care services and technology-powered primary care organization.
The Health Care Social Media Global Market Report 2023 covers regional data on health care social media market size, health care social media market trends and drivers, opportunities, strategies, and health care social media market competitor analysis. The countries covered in the health care social media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA, and the major seven regions are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.
Healthcare social media refers to online media platforms used for connecting with consumers and healthcare experts. It helps interact with patients, share relevant information, build the brand, enhance reputation, and reduce costs through advertising budgets, crisis communications, transparency in healthcare quality, and patient safety.
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