What’s Driving Growth in the Wellness Supplements Market? Insights into Key Trends and Opportunities
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How has the wellness supplements market grown in recent years?
The size of the wellness supplements market has significantly expanded in the past few years. The market, which is projected to soar from $300.29 billion in 2024 to $323.49 billion in 2025, will experience a compound annual growth rate (CAGR) of 7.7%. The unprecedented growth recorded during the historical period is due to factors such as increased health consciousness, ageing population statistics, a move towards preventive healthcare, broadening of retail avenues, and the impact of comprehensive health regimens.
How is the wellness supplements market size expected to evolve during the forecast period?
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Which key drivers are propelling the wellness supplements market’s growth?
The emphasis on maintaining a healthy lifestyle is projected to boost the wellness supplements market’s expansion in the future. Leading a healthy lifestyle not only keeps an individual active but also lowers their chances of falling ill. Regular exercise, balanced nutrition, sufficient sleep, and the consumption of wellness supplements constitute the fundamentals of a wholesome lifestyle. This promotes the inclusion of beneficial supplement products in people’s daily routines. For instance, the International Food Information Council, a non-profit organization backed by the food, beverage, and agricultural sectors, declared in May 2022 that 52% of Americans said they had followed a diet or diet regime over the past twelve months. This indicates a significant increase from 39% in 2021. Consequently, the growing emphasis on a healthy lifestyle is fueling the growth of the wellness supplements market.
What are the market segments in the wellness supplements industry?
The wellness supplements market covered in this report is segmented –
1) By Product Type: Dietary Supplements, Vitamin, Mineral, Protein, Herbal
2) By Functional Food and Beverages: Omega Fatty Acids Fortified Food, Probiotic Fortified Food, Branded Iodinated Salt, Branded Wheat Flour, Energy Drinks, Sports Drinks
3) By Application: Home Care, Hospital, Chemical
Subsegments:
1) By Dietary Supplements: Meal Replacements, Probiotics, Omega-3 Supplements
2) By Vitamins: Multivitamins, Vitamin D, Vitamin C
3) By Minerals: Calcium, Magnesium, Iron
4) By Protein: Whey Protein, Plant-Based Protein, Casein Protein
5) By Herbal: Adaptogens, Antioxidant Herbs, Digestive Aids
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Which leading companies are shaping the growth of the wellness supplements market?
Major companies operating in the wellness supplements market include Archer Daniels Midland Company, Pfizer Inc., Nestle SA, Bayer AG, Abbott Laboratories, Suntory Holdings Ltd., Otsuka Pharmaceutical Co Ltd., Haleon plc, Amway Corporation, Glanbia plc, Herbalife Nutrition Ltd., The Bountiful Company, GNC Holdings Inc., USANA Health Sciences Inc., Shaklee Corporation, Jamieson Intermediate Holdings Ltd., New Chapter Inc., Pukka Herbs Ltd., Gaia Herbs Inc., MegaFood LLC, Traditional Medicinals Inc., Olly Nutrition, Herb Pharm LLC, Herbaland Naturals Inc., Ritual Foods Pvt Ltd., Fungi Perfecti LLC, Banyan Botanicals Corp, Herbalist & Alchemist Inc., Garden of Life LLC
What key trends are currently impacting the wellness supplements market’s development?
Noteworthy corporations involved in the wellness supplements market encompass Archer Daniels Midland Company, Pfizer Inc., Nestle SA, Bayer AG, and Abbott Laboratories. This market, similarly, includes Suntory Holdings Ltd., Otsuka Pharmaceutical Co Ltd., Haleon plc, and the Amway Corporation. Companies like Glanbia plc, Herbalife Nutrition Ltd., The Bountiful Company, GNC Holdings Inc., and USANA Health Sciences Inc. are also key players in the wellness supplements sector. Other important contenders include Shaklee Corporation, Jamieson Intermediate Holdings Ltd., New Chapter Inc., Pukka Herbs Ltd., Gaia Herbs Inc., and MegaFood LLC. The market is also populated by Traditional Medicinals Inc., Olly Nutrition, Herb Pharm LLC, Herbaland Naturals Inc., Ritual Foods Pvt Ltd., Fungi Perfecti LLC, Banyan Botanicals Corp, Herbalist & Alchemist Inc., and Garden of Life LLC.
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Which geographic areas are influencing the growth of the wellness supplements market?
North America was the largest region in the wellness supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the wellness supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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