What’s Driving Growth in the Direct-To-Consumer (DTC) Genetic Testing Market? Insights into Key Trends and Opportunities
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What fueled the previous growth in the direct-to-consumer (dtc) genetic testing market?
The market for direct-to-consumer (DTC) genetic testing has seen swift expansion in the past few years. This growth will continue, with the market size predicted to increase from $1.84 billion in 2024 to $2.14 billion in 2025, reflecting a compound annual growth rate (CAGR) of 16.2%. Several factors paved the way for this growth during the historic period, including interest in understanding lineage and heritage, evolving wellness and health trends, consumer education and marketing, control and privacy over genetic data, and the affordability and easy access to these services.
What will be the direct-to-consumer (dtc) genetic testing market size in the future?
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What main drivers are fueling expansion in the direct-to-consumer (dtc) genetic testing market?
The escalating incidence of illnesses and conditions that can be genetically transmitted is projected to boost the expansion of the direct-to-consumer (DTC) genetic testing market. A genetic disorder is an ailment triggered by alterations (mutations) within a person’s DNA, encompassing single-gene, multifactorial, and chromosomal disorders. Direct-to-consumer genetic testing raises awareness about several genetic disorders. It aids in health predictions and gives individual-specific details concerning health, disease susceptibility, and other traits, which facilitate informed health and lifestyle choices to minimize disease risk. For example, in April 2023, the US-based National Library of Medicine (NLM) stated that an estimated 6.7 million Americans aged 65 and above are anticipated to live with Alzheimer’s dementia (AD), a disorder significantly influenced by genetics, in 2023. This figure may rise to 13.8 million by 2060, unless there are significant medical advancements to prevent, slow down, or cure AD. Consequently, the increasing incidence of illnesses and conditions that can be genetically transmitted fuels the growth of the direct-to-consumer (DTC) genetic testing market.
What key areas define the segmentation of the global direct-to-consumer (dtc) genetic testing market?
The direct-to-consumer (DTC) genetic testing market covered in this report is segmented –
1) By Type: Carrier Testing, Predictive Testing, Ancestry And Relationship Testing, Nutrigenomic Testing, Other Types
2) By Sample: Saliva, Urine, Blood
3) By Technology: Single Nucleotide Polymorphism Chips, Whole Genome Sequencing, Targeted Analysis
4) By Business Model: Health Planning Model, Comprehensive Genome Tests Model, Medical Precision Tests Model, Restricted Trait Tests Mode
5) By End User: Laboratories, Blood Banks, Nursing Homes, Hospitals, Imaging Centers, Home Care, Cosmetics, Other End-User
Subsegments:
1) By Carrier Testing: Autosomal Recessive Disorders, X-Linked Disorders
2) By Predictive Testing: Risk Assessment For Genetic Conditions, Adult-Onset Conditions
3) By Ancestry And Relationship Testing: Ancestry Composition Analysis, DNA Matching For Relationships
4) By Nutrigenomic Testing: Dietary Recommendations, Metabolism And Fitness Insights
5) By Other Types: Pharmacogenomic Testing, Health Trait Testing
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Who are the dominant players expanding their reach in the direct-to-consumer (dtc) genetic testing market?
Major companies operating in the direct-to-consumer (DTC) genetic testing market include 23andMe, AncestryDNA, MyHeritage, FamilyTreeDNA, Living DNA, Vitagene, Orig3n, DNAfit, Helix, Color Genomics, Circle DNA, CRI Genetics, MapMyGenome, Invitae Corporation, TellmeGen, Pathway Genomics, Genebase Systems, EasyDNA, Nebula Genomics, Dante Labs, Veritas Genetics, Xcode Life, Genomic Express, Genomelink, Genomind, WellnessFX, LetsGetChecked, iGene, Dnadoc, OneOme
How are evolving market trends shaping direct-to-consumer (dtc) genetic testing Strategies?
Leading businesses in the direct-to-consumer (DTC) genetic testing sector are emphasizing genetic research investment to retain their market standing. These investments offer the essential monetary support that enables genetic testing organizations to carry out research, improve technology, broaden their market presence, ensure regulatory compliance, and foster innovation. To illustrate, Redcliffe Labs, an Indian diagnostic centers & diagnosis labs firm, announced in November 2022 that it would invest an additional $10 million (approximately Rs 81 crore) to extend its genetic and specialized testing services range. This funding aims to bolster the company’s genetic testing skills, including prenatal, oncology, neurology, nephrology, and pharmacogenomics sectors. The firm already invested $6 million into genetics and specialized testing coverage, and plans to focus on the next generation of diagnostic technologies.
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Which regions are emerging as leaders in the direct-to-consumer (dtc) genetic testing market?
North America was the largest region in the direct-to-consumer (DTC) genetic testing market share in 2024. Asia-Pacific was the second-largest region in the global direct-to-consumer (DTC) genetic testing market. The regions covered in the direct-to-consumer (dtc) genetic testing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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