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How has the women’s digital health market grown in recent years?

In the past few years, the market size of women’s digital health has expanded dramatically. It is projected to escalate from $3.65 billion in 2024 to $4.38 billion in 2025, with a compound annual growth rate (CAGR) of 20.1%. The impressive growth in the historical period can be traced back to the robust economic evolution in emerging markets, the broadening reach of smartphones, elevated healthcare expenditures, and the growing requirement for pregnancy and fertility observation.

How is the women’s digital health market size expected to evolve during the forecast period?

The market size for the power grid system is projected to experience swift expansion in the approaching years. Its value is anticipated to surge to $19.01 billion by 2029, with a compound annual growth rate (CAGR) of 12.2%. This growth within the forecast period is due to factors including the electrification of transportation, global connectivity and integration, resilience and dependability requirements, accompanying policy assistances and regulatory guidelines, as well as addressing challenges related to energy accessibility. Some of the key trends for this period are associated with issues of cybersecurity, decentralization and the advent of microgrids, developments in policy and regulation, the electrification of various industries, and the renewal of aging infrastructure.

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Which key drivers are propelling the women’s digital health market’s growth?

Expanding smartphone usage is anticipated to fuel the future growth of women’s digital health. The term smartphone penetration describes the portion of the populace that owns and utilizes smartphones. Owing to the proliferation of smartphone apps, women’s health services have become more accessible, covering a broad spectrum of health data, from period tracking to pregnancy and fertility management. With the rise in mobile device usage, women can effortlessly obtain health data and resources, leading to a more active role in their health management. For example, as per a March 2022 article by US-based creative agency We Are Social, there are 5.22 billion mobile users globally, which equates to 66% of the global populace. In addition, as per Australia-based mobile plan provider Catch Connect in April 2022, 79.60% of the Australian population uses a smartphone. Currently, the projected count of smartphone users is expected to touch 2.8 million by 2022. Therefore, the escalating smartphone penetration is propelling the growth of women’s digital health.

What are the market segments in the women’s digital health industry?

The women’s digital health market covered in this report is segmented –

1) By Type: Mobile Apps, Wearable Devices, Diagnostic Tools, Other Types Consumable, Instruments, Services

2) By Component: Software, Services, Hardware

3) By Application: Reproductive Health, General Healthcare, Wellness, Pregnancy, Nursing Care, Pelvic Care

Subsegments:

1) By Mobile Apps: Health and Fitness Apps, Menstrual Tracking Apps, Mental Health Apps, Pregnancy And Parenting Apps

2) By Wearable Devices: Fitness Trackers, Smartwatches, Health Monitoring Devices

3) By Diagnostic Tools: At-home Testing Kits, Telehealth Platforms for Diagnostics, Remote Monitoring Tools

4) By Other Types Consumable: Health Supplements, Wellness Products, Personal Care Products

5) By Instruments: Health Monitoring Devices, Diagnostic Tools

6) Services: Telemedicine Services, Health Coaching Platforms, Educational Services

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Which leading companies are shaping the growth of the women’s digital health market?

Major companies operating in the women’s digital health market include Flo Health Inc, Garmin Ltd, Natural Cycles, Nuvo, Elvie,Advantia Health, Bellabeat, Clue by Biowink, MobileODT Ltd., Glow, Pristyn Care, Celes Care, Veera Health, curara, Beijing Amcare Medical Management Co Ltd, Ping An Good Doctor, Jianke, Biowink GmbH, Ava AG, Babylon Health, Hims & Hers Health, Inc, The Women’s Wellness Centre, Elara Health, myGynaeDoc, Maven Clinic, Kindbody, Allara Health, Tia, BioMilq, Oula, Elvie, 1DOC3, doc-doc, Hera Med Ltd, Vezeeta, Altibbi, Okadoc, Health at Hand, DabaDoc, Meddy, Healthigo, Flying Doctors, bimaAFYA

What key trends are currently impacting the women’s digital health market’s development?

Major players in the women’s digital health market are emphasizing on developing state-of-the-art solutions including the digital health passport initiative to improve access to individualized healthcare services. This particular initiative pertains to a digital platform fashioned to help people to control and distribute their health data in a secure and useful manner. For example, in July 2024, a foundation based in Singapore, Algorand, alongside the Self-Employed Women’s Association (SEWA), inaugurated a Digital Health Passport initiative to enhance healthcare accessibility for women involved in the informal sector. As a component of Algorand’s AlgoBharat project in India, blockchain technology is employed to create protected, unalterable records of women’s health credentials. Women are given access to their digital health passports via SEWA Shakti Kendras, offering aid in making use of health services and participation in schemes like Ayushman Bharat.

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Which geographic areas are influencing the growth of the women’s digital health market?

North America was the largest region in the women’s digital health market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the women’s digital health market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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