Exploring Key Insights of the Digital Personalized Nutrition Market: Growth Prospects, Emerging Trends, and Opportunities
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How has the digital personalized nutrition market grown in recent years?
The digital personalized nutrition market has experienced significant expansion in recent years, with projections indicating growth from $0.75 billion in 2024 to $0.91 billion in 2025 at a CAGR of 21.1%. The historical growth drivers include the introduction of wearable solutions, rising incidence of various illnesses, an aging population, increasing preference for nutritional guidance, and higher disposable income.
How is the digital personalized nutrition market size expected to evolve during the forecast period?
The digital personalized nutrition market is set for exponential expansion, reaching $1.93 billion by 2029 at a CAGR of 20.7%. Growth will be driven by rising demand for nutrition-based products, increasing smartphone and health app usage, greater consumer health awareness, a preference for healthy lifestyles, and growing demand for high-quality food. Major trends include technological advancements, product innovations, a growing startup ecosystem, increased adoption of online nutrition services, and advancements in health monitoring apps.
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Which key drivers are propelling the digital personalized nutrition market’s growth?
The rising incidence of lifestyle diseases is fostering the growth of the digital personalized nutrition market. These conditions, influenced by factors such as poor diet, sedentary lifestyles, and high stress levels, include diabetes, obesity, and heart disease. Digital personalized nutrition solutions offer tailored dietary recommendations based on individual health data, promoting healthier habits. According to the International Diabetes Federation, the number of adults (20-79 years) living with diabetes globally is projected to rise from 537 million in 2024 to 643 million by 2030 and 783 million by 2045. This trend is accelerating market expansion.
What are the market segments in the digital personalized nutrition industry?
The digital personalized nutritionmarket covered in this report is segmented –
1) By Purchase Model: Subscription, One Time Purchase
2) By Application: Generic Health And Fitness, Disease Based, Sports Nutrition
3) By End-User: Direct Consumers, Wellness And Fitness Centers, Hospitals And Clinics, Institutions
Subsegments:
1) By Subscription: Monthly Subscription Plans, Quarterly Subscription Plans, Annual Subscription Plans, Personalized Meal Plans Subscription, Nutritional Supplement Subscription, AI-Based Subscription Nutrition Services
2) By One-Time Purchase: Single Purchase of Personalized Nutrition Plans, One-Time Purchase Of Nutritional Supplements, Custom Meal Kit Purchases, One-Time Purchase Of Nutritional Assessments, Single Purchase of DNA Or Blood Testing Kits For Nutrition
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Which leading companies are shaping the growth of the digital personalized nutrition market?
Major companies operating in the digital personalized nutrition market are Noom Inc., 23andMe Holding Co., MyFitnessPal Inc., DayTwo Inc., Nutrisense Inc., Viome Life Sciences Inc., Lumen Technologies Inc, Healthifyme Wellness Products and Services Private Limited, Nutrium, Habit LLC, Levels Health Inc., Lifesum AB, Second Nature Healthy Habits Ltd, InsideTracker, BiogeniQ Inc., CircleDNA, Persona Nutrition, Nutrigenomix Inc., Rootine, Caligenix Inc., GenoPalate Inc., Culina Health Inc., Baze Labs GmbH, Foodvisor
What key trends are currently impacting the digital personalized nutrition market’s development?
Leading businesses in the digital personalized nutrition market are prioritizing the development of advanced technologies, such as artificial intelligence-based nutrition platforms. These platforms aim to provide precise, tailored dietary suggestions, boost user interaction, and enhance the health results of individuals suffering from lifestyle-related illnesses. AI-powered nutrition platforms utilize artificial intelligence to evaluate a person’s health data and formulate individualized nutritional plans to promote optimal health. For example, in December 2023, Helo Corp, a health and wellness technology firm based in the US, introduced Nutramatic, a personalized nutrition service operated by AI. Nutramatic provides a customized diet strategy encompassing comprehensive health evaluations, consistent dietary advice, and compatibility with wearable devices. The platform also includes real-time health metrics tracking and adaptive suggestions to improve user health.
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Which geographic areas are influencing the growth of the digital personalized nutrition market?
North America was the largest region in the digital personalized nutrition market in 2024. The regions covered in the digital personalized nutrition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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