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How has the vitamin and minerals market grown in recent years?

In recent times, the vitamin and minerals market size has seen a downturn. The market worth is anticipated to slump from $24.01 billion in 2024 to $23.29 billion in 2025, marking a compound annual growth rate (CAGR) of -3.0%. The historical dip can be credited to enhanced regulatory norms for health supplements, economic slumps, disruptions in the supply chain, and a change in consumer inclinations.

How is the vitamin and minerals market size expected to evolve during the forecast period?

The market for vitamins and minerals is predicted to experience robust expansion in the upcoming years, reaching $29.89 billion by 2029 with a compound annual growth rate (CAGR) of 6.4%. This anticipated increase in the future can be credited to aspects such as the popularity of plant-based and specialty diets, heightened awareness of immune health, management of health in the elderly community, focus on women’s health and prenatal nutrients, personalized nutrition, and wellness trends. Predominant trends expected in this phase consist of innovative methods of delivery, natural products with clean labels, expansion of the nutricosmetics market, supplements tailored to different age groups, and the growing attention towards sports and fitness nutrition.

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Which key drivers are propelling the vitamin and minerals market’s growth?

The increasing adoption of dietary supplements in the contemporary lifestyle is instrumental in propelling the expansion of the vitamin and mineral supplement market. Nutrition is fundamental in preserving the equilibrium of the immune system. Using micronutrient supplements such as vitamins C and D, zinc, and omega fatty acids within recommended safe limits can be an affordable, efficient, and safe method to aid in maintaining optimum immune function in patients battling COVID-19 and other respiratory conditions. For COVID-19 patients, the Indian Research Institute has devised a range of high-protein, high-fiber foods, including cookies, bread, and rolls. In a bid to enhance children’s immunity, Avida Health, a dietary supplement company, has introduced a functional chocolate ball food in Singapore. An emphasis on immune system nutrition could potentially reduce the effects of the current COVID-19 pandemic and other infections. Consequently, the integration of dietary supplements into everyday lifestyle is anticipated to fuel the growth of the vitamin and mineral supplement market.

What are the market segments in the vitamin and minerals industry?

The vitamin and minerals market covered in this report is segmented –

1) By Type: Multivitamin, Single Vitamin, Multi Mineral, Single Mineral

2) By Application: Energy And Weight Management, General Health, Bone And Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-Cancer, Other Applications

3) By Distribution Channel: Pharmacies And Drug Stores, Super markets And Hyper markets, Online Channels

4) By End-User: Adults, Geriatric, Pregnant Women, Children, Infants

Subsegments:

1) By Multivitamin: Tablet Or Capsule Multivitamins, Powder Multivitamins, Gummies Multivitamins

2) By Single Vitamin: Vitamin A, Vitamin B Complex, Vitamin C, Vitamin D, Vitamin E, Vitamin K

3) By Multi Mineral: Calcium And Magnesium, Iron And Zinc, Combination Mineral Formulas

4) By Single Mineral: Calcium, Iron, Magnesium, Zinc, Potassium

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Which leading companies are shaping the growth of the vitamin and minerals market?

Major companies operating in the vitamin and minerals market include Pfizer Limited, BASF Aktiengesellschaft., Bayer AG, Abbott Laboratories, Glaxosmithkline PLC, Suntory Holdings Ltd, Otsuka Holdings Co. Ltd, Daiichi Sankyo Company Limited, AMWAY India Enterprises Pvt. Ltd, Salus Haus, Nestle Health Science, Lonza Group, Eisai Co. Ltd., Glanbia PLC, DuPont Nutrition & Health, CSPC Pharmaceutical Group, The Bountiful Company, JamiesonWellness Inc, Pharmavite LLC., Nature’s Bounty Co., Sanofi India Limited, General Nutrition Centers Inc., General Nutrition CentersInc., Puritan’s Pride, CCMP Capital, Webber NaturalsPharmaceuticals Ltd., Webber Naturals, DSM Nutritional Products AG, Hainan Yangshengtang, Hainan Yangshengtang, Archer Daniels Midland, Cargill Incorporated, Glanbia Nutritionals, Herbalife Nutrition Ltd., Naturex (Part of Givaudan), NOW Health Group, Probiotics International Ltd, Vitabiotics Ltd.

What key trends are currently impacting the vitamin and minerals market’s development?

The trend of consumers favoring organic supplements is a significant factor in the vitamins and mineral supplements market. As an example, in August 2024, data from the United States Department of Agriculture, a government agency based in the U.S., revealed that in 2023, U.S. consumers’ demand for organic items surpassed $69 billion. This accounted for roughly 4% of total food sales in the nation. Numerous small to medium-sized businesses have begun advocating for plant-based products and diets. The current COVID-19 pandemic is hastening the shift toward organic food supplements.

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Which geographic areas are influencing the growth of the vitamin and minerals market?

North America was the largest region in the vitamins and minerals supplements market in 2024. The Middle East is expected to be the largest growing region in the global vitamin and minerals market during the forecast period. The regions covered in the vitamin and minerals market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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