How the Direct-To-Consumer (DTC) Laboratory Testing Market Will Grow: Key Trends, Market Size, and Opportunities Beyond 2025
2025 Market Reports Update: Market Size Forecasts to 2034, Key Trends, Leading Players, and Top Regions – Get Ahead of the Competition Today!
Which Primary Drivers Are Supporting the Continued Market Growth of theDirect-To-Consumer (DTC) Laboratory Testing Market?
The escalation in the occurrence of infectious diseases is projected to fuel the expansion of the direct-to-consumer (DTC) laboratory testing market. Infectious diseases are ailments instigated by harmful microorganisms like bacteria, viruses, parasites, or fungi, which are passed from one person to another via direct or indirect contact, or through intermediaries such as insects or animals. The occurrence rate of these diseases hinges on a sophisticated mix of biological, environmental, societal, and economic factors. DTC laboratory testing aids in the prevention, detection, and management of infectious diseases by enhancing accessibility to testing, encouraging early action, and backing public health initiatives by way of data collection and education. For example, in November 2023, the World Health Organization (WHO), a specialized United Nations agency located in Switzerland dedicated to global public health, reported approximately 10.6 million tuberculosis (TB) cases worldwide in 2022, impacting 5.8 million men, 3.5 million women, and 1.3 million children. Thus, the mounting prevalence of infectious diseases is contributing towards the growth of the direct-to-consumer (DTC) laboratory testing market.
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#What Long-Term Growth Rate is Expected for theDirect-To-Consumer (DTC) Laboratory Testing Market Between 2025 and 2034?
The market size for direct-to-consumer (DTC) laboratory testing has recently seen exponential growth. Its projected expansion is from $4.45 billion in 2024 to a whopping $5.79 billion in 2025, representing a compound annual growth rate (CAGR) of 30.2%. This impressive rise in the previous period can be credited to an increased prevalence of infectious and chronic diseases, a rise in the elderly population, the enhanced utilization of miniaturized portable devices, a heightened use of biomarker profiling, and a growing demand for personalized healthcare.
In the coming years, the direct-to-consumer (DTC) laboratory testing market is projected to witness a rapid expansion. It is speculated to reach a value of $16.54 billion by 2029, growing at a compound annual growth rate (CAGR) of 30.0%. This growth during the forecast period is likely due to an increased demand for swift and precise disease diagnosis, emphasis on wellness and preventative health care, burgeoning demand for quick and on-site diagnostic testing, rising incidents of infectious diseases, and the emergence of telemedicine. Key trends for the forecast period comprise of integrating next-generation sequencing (NGS), RNA detection and evaluation, single-cell PCR analysis, tools and software for bioinformatics and data analysis, microfluidic technologies, lab-on-a-chip systems, point-of-care testing (POCT), and use of artificial intelligence (AI) and data analytics.
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How Are Consumer Market Innovations Shaping the Current and Future Landscape of theDirect-To-Consumer (DTC) Laboratory Testing Market?
Top-tier businesses within the direct-to-consumer (DTC) laboratory testing sector are concentrating their efforts on the creation of innovative solutions, such as mobile phlebotomy services, in order to improve accessibility and convenience for their clientele. A mobile phlebotomy service is a medical provision that delivers blood collection (phlebotomy) services to the place of the patient’s convenience, commonly at their home or workplace, instead of the patients needing to visit a healthcare facility for their blood tests. For example, in July 2023, Quest Diagnostics Incorporated., an American enterprise offering diagnostic testing, information, and various services, initiated Quest Mobile, a novel service aimed at simplifying the specimen collection procedure for nationwide laboratory testing. Quest Mobile is an instrument that allows patients to conveniently schedule home visits for specimen collection handled by expert phlebotomists. This service renders the convenience of undergoing a wide range of laboratory tests from the confines of one’s home, ensuring ease and accessibility in the testing procedures.
Who Are the Key Market Players Influencing the Growth of the Corn and Direct-To-Consumer (DTC) Laboratory Testing Industry?
Major companies operating in the direct-to-consumer (DTC) laboratory testing market are Laboratory Corporation of America Holdings (LabCorp), Quest Diagnostics Incorporated, PerkinElmer Inc., Genesis Healthcare Co., Natera Inc., Sonora Quest Laboratories, Ancestry.com LLC, 23andMe Holding Co, Thorne HealthTech Inc., Metropolis Healthcare Limited, Color Health Inc., LetsGetChecked Inc., MyHeritage Ltd., Everlywell Inc., Complete Genomics Incorporated, DanteLabs Inc., Gene by Gene Ltd., Veritas Intercontinental, DirectLabs LLC., WellnessFX Inc., Ulta Lab Tests LLC, Any Lab Test Now Inc., Vitagene Inc.
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Which Key Market Segments Comprise the Direct-To-Consumer (DTC) Laboratory Testing Market and Drive Its Revenue Growth?
The direct-to-consumer (DTC) laboratory testing market covered in this report is segmented –
1) By Sample Type: Blood, Urine, Saliva, Other Sample Types
2) By Test Type: Genetic Testing, Disease Risk Assessment Testing, Complete Blood Count (CBC), Diabetes Testing, Thyroid-Stimulating Hormone (TSH) Testing, Other Test Types
3) By Application: Diagnostics, Research And Development, Drug Discovery And Development
4) By End User: Hospitals, Clinics, Specialty Labs, Diagnostic Centers
Subsegments:
1) By Blood: Blood Glucose, Cholesterol, Complete Blood Count (CBC), Blood Type, Vitamin and Mineral Levels, Hormone Levels, Liver And Kidney Function Tests
2) By Urine: Pregnancy Tests, Urinalysis, Kidney Function Tests, Drug And Alcohol Testing, UTI (Urinary Tract Infection) Screening, Hormone Tests
3) By Saliva: Hormone Testing, DNA Testing (Ancestry, Genetic Health Risks), Cortisol And Stress Level Tests, Food Sensitivity And Allergy Testing
4) By Other Sample Types: Stool, Hair, Breath
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Which Regions Are Emerging as Leaders in the Direct-To-Consumer (DTC) Laboratory Testing Market?
North America was the largest region in the direct-to-consumer (DTC) laboratory testing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the direct-to-consumer (DTC) laboratory testing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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