Discover trends, market shifts, and competitive outlooks for the oral care industry through 2025-2034 with The Business Research Company’s reliable data and in-depth research

#What Is the Current and Projected Market Size of the Oral Care Market Through 2034?

There has been notable growth in the oral care market size over the past few years. The market is projected to increase from $50.55 billion in 2024 to $55.06 billion in 2025, with a compound annual growth rate (CAGR) of 8.9%. Factors such as increased consumer awareness, an aging population, the rise of dental tourism, economic development, sensitivity and gum health solutions contributed to this growth during the historic period.

It is projected that the oral care market will experience robust growth in the coming years, with an estimated value of $77.13 billion in 2029. This represents a compound annual growth rate (CAGR) of 8.8%. Factors contributing to this predicted growth during the forecast period include an emphasis on preventive and personalized care, the popularity of eco-friendly products, a focus on oral health and overall wellness, emerging markets, and subscription services. The forecast period is expected to see considerable trends including natural and organic products, customized oral care, intelligent oral care devices, charcoal-infused products, and cbd-based oral care.

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What Are the Core Growth Drivers Propelling the Oral Care Market Forward?

The rise in consciousness about dental healthcare is a substantial element fuelling the expansion of the oral care market. Dental or oral wellbeing encompasses not just the teeth, but also the gums and the entire mouth, with the objective being to maintain a healthy mouth and prevent gum infections and tooth decay. A variety of factors, including sugar intake, smoking, drinking alcohol, and inadequate oral cleanliness, are fundamental reasons for oral illnesses. Oral care aids in keeping the mouth clean and free from diseases. As per the 2022 State of America’s Oral Health and Wellness Report from a US-based association that offers vital education, research, and upholds essential policies to avoid dental disease, 92% of adults and 96% of parents believe that maintaining good dental health is crucial for overall health. One in five individuals (20%) believe that issues with their oral health have a direct effect on their overall health. Consequently, the increased consciousness about dental healthcare is propelling the oral care market’s growth.

What Segment Types Define the Oral Care Market Structure?

The oral care market covered in this report is segmented –

1) By Product Type: Toothpaste, Mouth Wash and Rinse, Teeth Whitening, Dental Floss, Tooth Brush, Orthodontic Wax

2) By Distribution Channel: Store-based, Non-Store-Based

3) By End User: Hospitals, Dental Clinics

Subsegments:

1) By Toothpaste: Whitening Toothpaste, Sensitive Toothpaste, Herbal Toothpaste, Fluoride Toothpaste, Children’s Toothpaste

2) By Mouth Wash and Rinse: Antiseptic Mouthwash, Cosmetic Mouthwash, Fluoride Rinse, Herbal Mouthwash

3) By Teeth Whitening: Whitening Strips, Whitening Gels, Whitening Kits, Whitening Toothpaste

4) By Dental Floss: Waxed Floss, Unwaxed Floss, Floss Picks, Dental Tape

5) By Tooth Brush: Manual Toothbrush, Electric Toothbrush, Battery-Operated Toothbrush, Children’s Toothbrush

6) By Orthodontic Wax: Mint-Flavored Wax, Unflavored Wax, Colored Orthodontic Wax

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Which Geographic Areas Hold the Strongest Growth Potential in the Oral Care Market?

Asia-Pacific was the largest region in the oral care market in 2024. The regions covered in the oral care market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Which Emerging Trends that Are Influencing theOral Care Industry Evolution?

The oral care market is greatly influenced by technological advancements. Leading companies in oral care are utilizing CAD/CAM technology to offer oral care services. CAD, short for Computer-Assisted Design, employs computer-based software to help with design processes, generating both two-dimensional (2-D) and three-dimensional (3-D) models. CAM, or Computer-Assisted Manufacture, aids in automating production via software and equipment controlled by computers. The process of using CAD/CAM technology in oral care involves preparing the tooth for a crown by drilling, then capturing a computer image. This image is then used by an in-office machine to create the crown. For example, Planmeca, a dental imaging and CAD/CAM equipment producer based in the US, launched their PlanmecaPlanMill 35 in February 2022. The PlanmecaPlanMill 35 is a part of the Planmeca FIT CAD/CAM system, made up of three components.

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What Is the Definition of the Oral Care Market?

Oral care is crucial for maintaining good oral health, lowering the risk of infection and inflammation in the oral cavity, and preventing systemic infection from the oral cavity.

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