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What is the Anticipated CAGR of the Clean Beauty Market, and What Factors Will Drive It?

Recent years have witnessed a dedicated growth in the clean beauty market size. The market, which is expected to surge from $7.15 billion in 2024 to $8.09 billion in 2025, will register a compound annual growth rate (CAGR) of 13.2%. The significant expansion during the historical period is credited to the rise in consumer knowledge about product ingredients, increased interest in transparent labelling, a burgeoning preference for organic and natural components, a shift towards vegan and cruelty-free standards of living, and the emergence of skinimalism.

The clean beauty market is anticipated to experience significant expansion in the upcoming years. The expectation is for it to rise to $13.09 billion in 2029, with a compound annual growth rate (CAGR) of about 12.8%. This surge during the predicted period can be linked to factors such as a growing number of reported skin sensitivities and allergies, a worldwide shift towards eco-friendly and biodegradable packaging methods, the intent to lower carbon footprint by making conscious buying decisions, the emerging trend of climate-aware consumerism, and the rising demand for clean beauty subscription boxes. The forecast period embodies trends like advancements in green chemistry, utilizing artificial intelligence and data to customize clean beauty suggestions, creation of lab-grown, plant-based components, innovative preservative-free products, and the application of blockchain and technology for transparent supply chains.

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What Are the Core Growth Drivers Propelling the Clean Beauty Market Forward?

The progression of online shopping is expected to propel the expansion of the clean beauty industry in the forthcoming years. Online shopping pertains to the act of discovering, judging, and procuring products or services via devices connected to the internet across multiple virtual platforms. The growth of online shopping can be attributed to its convenience, allowing customers to peruse, compare, and purchase products at any moment and from any place, devoid of the limitations of store timings or physical locations. Online shopping aids the clean beauty sector by offering easy access to details about the product such as brand philosophies, ingredients, and the ethical standards they adhere to, assisting customers in making mindful, wise decisions. For example, a report issued by the Census Bureau, a governmental agency based in the US, in February 2025 revealed that the e-commerce sales in the final quarter of 2024 saw a rise of 9.4% (±1.1) in comparison to the same time frame in 2023, whereas the overall retail sales experienced a growth of 3.8% (±0.5). Hence, the escalating trend of online shopping is bound to stimulate growth within the clean beauty industry.

What Segment Types Define the Clean Beauty Market Structure?

The clean beauty market covered in this report is segmented –

1) By Product Type: Hair Care, Skin Care, Oral Care, Cosmetics, Other Products

2) By Ingredients: Natural, Organic, Vegan, Non-Toxic

3) By Form: Powder, Liquid, Gel

4) By Distribution Channel: Online, Offline

5) By End User: Men, Women, Children

Subsegments:

1) Hair Care: Shampoo, Conditioner, Hair Oil, Hair Mask, Hair Serum, Styling Products

2) By Oral Care: Toothpaste, Mouthwash, Dental Floss, Teeth Whitening Products, Breath Fresheners

3) By Skin Care: Face Creams And Moisturizers, Cleansers, Serums And Oils, Sunscreens, Toners, Face Masks And Peels, Eye Creams

4) By Cosmetics: Face Makeup, Eye Makeup, Lip Products, Nail Products, Makeup Removers

5) By Other Products: Deodorants, Fragrances, Bath And Body Products, Baby Care Products, Men’s Grooming Product

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Which Geographic Areas Hold the Strongest Growth Potential in the Clean Beauty Market?

North America was the largest region in the clean beauty market in 2024. The regions covered in the clean beauty market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Which Emerging Trends that Are Influencing the Clean Beauty Industry Evolution?

Leading firms in the clean beauty market, such as Walmart, are aiming to improve customers’ experience by providing innovative platforms like online shops. These web-based platforms allow consumers to explore, choose, and buy products or services conveniently. For example, in March 2023, Walmart, a renowned retailer in the United States, introduced an online shop, Clean Beauty, which offers beauty products that are free of harmful ingredients. This came about after careful development of their Made Without List (MWL); a list of over 1,200 ingredients, formulated through expert consultations and supplier reviews as well as a thorough examination of regulations. This endeavor is a response to customers’ increasing preference for cleaner, more transparent products. The Clean Beauty products by Walmart resonate with their pledge to provide safer, more sustainable options. The platform facilitates customers’ easy access to beauty products that adhere to strict clean standards.

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What Is the Definition of the Clean Beauty Market?

Clean beauty refers to an approach within the personal care and cosmetics industry that emphasizes transparency, safety, and sustainability. It focuses on creating products with a commitment to ethical standards, environmental responsibility, and health-conscious practices. This concept encourages informed choices by highlighting the importance of openness in formulation, responsible sourcing, and reducing negative impact on the planet.

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