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How Has the Personalized Dietary Supplements Market Growth Performance Trended Historically, And What Lies Ahead?

The market for personalized dietary supplements has been expanding rapidly in recent years, with projections indicating an increase from $8.47 billion in 2024 to $9.44 billion in 2025. This translates to a compound annual growth rate (CAGR) of 11.4%. The historic period’s growth can be linked to heightened consumer health and wellness awareness, growing interest in personalized nutrition, advancements in data analysis and genetic testing technology, increased attention to mental health and cognitive function, and a rise in disposable income leading to greater expenditure on health products.

The market size for customized dietary supplements promises fast expansion in the forthcoming years. It is projected to escalate to $14.49 billion in 2029, with a compound annual growth rate (CAGR) of 11.3%. The projected surge during this forecast period is linked to the escalating usage of personalized health apps and platforms, a surge in e-commerce for health merchandise, an increase in tech and healthcare collaborations, growing preference for plant-based and natural supplements, and heightened attention towards the aging demographic and their respective health issues. During the forecast period, significant trends include advancements in AI and machine learning for tailored recommendations, superior genetic testing for custom supplement routines, the creation of tailored supplement delivery methods, innovations in sustainable and eco-friendly supplement ingredients, and advances in research related to gut health and its impact on nutrition.

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Which Primay Drivers Are Accelerating Growth in the Personalized Dietary Supplements Market?

Expectations for the expansion of the personalized dietary supplement market are heightened due to the increasing instances of diseases linked to lifestyle choices. These lifestyle-induced diseases, the main factors of which encompass daily habits and decisions, entail conditions like heart disease, obesity, hypertension, type 2 diabetes, specific forms of cancer, and conditions related to mental health. The lack of physical activity leads to an upsurge in such diseases as it contributes to weight gain, weaker heart health, and lesser sensitivity to insulin, thereby amplifying the threat of chronic illnesses. The demand for personalized dietary supplements is consequently escalating to address these lifestyle-related diseases by providing precision nutrition to manage or deter particular health conditions. Customized formulas such as these tend to cater to individual requirements, rectify deficiencies, and stimulate well-being. As per the National Health Service, a governmental department in the UK, for instance, in 2024, the number of individuals registered with a general practitioner (GP) who were diagnosed with non-diabetic hyperglycemia or pre-diabetes in 2023 was 3,615,330, denoting an uptick of 18% from 3,065,825 cases in the preceding year. Consequently, the surge in lifestyle-induced diseases is fuelling the growth of the personalized dietary supplement market.

Which Primary Segments of the Personalized Dietary Supplements Market Are Driving Growth and Industry Transformations?

The personalized dietary supplements market covered in this report is segmented –

1) By Type: Vitamins, Minerals, Botanicals, Amino Acids, Enzymes, Probiotics

2) By Dosage Forms: Tablets, Capsule, Powders, Liquids, Other Dosage Forms

3) By Distribution Channel: Pharmacy, Super market Or Hyper market, Online, Health And Wellness Stores, Others Distribution Channel

4) By Application: Additional Supplements, Medicinal Supplements, Sports Nutrition, Lifestyle Diseases, Inherited Diseases, Other Applications

5) By End-Use: Hospitals, Clinics, Home Care, Wellness and Fitness Centers, Ambulatory Care, Other End-Uses

Subsegments:

1) By Vitamins: Vitamin A, Vitamin B Complex, Vitamin C, Vitamin D, Vitamin E, Vitamin K,

2) By Minerals: Calcium, Magnesium, Zinc, Iron, Potassium, Selenium, Iodine

3) By Botanicals: Ginseng, Turmeric, Green Tea Extract, Ashwagandha, Gingko Biloba, Echinacea, Milk Thistle

4) By Amino Acids: Essential Amino Acids, Non-Essential Amino Acids, Branched-Chain Amino Acids, Collagen Peptides

5) By Enzymes: Digestive Enzymes, Systemic Enzymes, Lactase, Bromelain, Papain

6) By Probiotics: Lactobacillus species, Bifidobacterium species, Saccharomyces boulardii, Streptococcus thermophilus, Spore-forming probiotics.

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Which Regions Are Key Players in the Growth of the Personalized Dietary Supplements Market?

North America was the largest region in the personalized dietary supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized dietary supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Which Technological Trends Are Reshaping the Personalized Dietary Supplements Industry Dynamics?

Leading firms in the personalized dietary supplements market are prioritizing the development of sophisticated products, including bespoke vitamin supplements, in order to increase consumer involvement via data-informed nutritional solutions. These custom vitamin supplements are nutrition-based products tailored to cater to an individual’s specific health demands, lifestyle, and biological information, typically identified through surveys, DNA tests, or laboratory outcomes. They offer personalized nutrition considering unique dietary and physiological needs. For example, Bioniq, a personalized nutrition support service headquartered in the UK, initiated Build Your Own, a highly tailored vitamin supplement, in December 2024. This product allows individuals with particular health requirements, such as allergies, vitamin and mineral intolerances, or long-term diseases, to develop tailored supplement formulas by selecting from more than 50 nutrients or adhering to AI-driven suggestions based on their health records.

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What Parameters Are Used to Define the Personalized Dietary Supplements Market?

Personalized dietary supplements are tailored nutritional products created to meet an individual’s unique health needs, lifestyle, and preferences. They are formulated based on factors such as age, activity level, genetics, and health goals. These supplements provide precise nutrient amounts to support optimal health and address specific deficiencies.

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