The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

As per The Business Research Company’s AI In Patient Engagement Global Market Report 2024, the AI in patient engagement market is expected to show significant growth in the forecast period.

Introduction
The AI in patient engagement market has seen remarkable growth, with its market size increasing from $6.28 billion in 2023 to $7.67 billion in 2024, representing a compound annual growth rate (CAGR) of 22.1%. This surge is driven by several key factors.

Historic Growth Drivers

• Improved Patient Communication: Enhancing interaction between patients and healthcare providers.
• Demand for Personalized Healthcare: Tailoring healthcare to individual needs and conditions.
• Adoption of Wearable Devices: Increasing use of health-tracking technology.
• Focus on Patient-Centered Care: Shifting towards more holistic and patient-focused healthcare models.
• Enhanced Data Security: Strengthening data protection measures.
• Rising Chronic Disease Incidences: Growing prevalence of chronic conditions requiring ongoing management.

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Future Growth Projections
The AI in patient engagement market is projected to grow to $16.88 billion by 2028 at a CAGR of 21.8%. This future growth is fueled by several forward-looking trends and advancements.

Forecast Growth Drivers

• AI Integration in Healthcare Systems: Accelerating adoption of AI technologies.
• Expansion of Telehealth Services: Increasing reliance on remote healthcare solutions.
• Remote Patient Monitoring: Enhanced monitoring of patient health outside traditional settings.
• Development of AI-Powered Chatbots: Use of AI for automated patient interaction.
• Health Data Analytics Surge: Leveraging big data for better health insights.

Emerging Trends

• Predictive Analytics in Patient Care: Using AI to predict and manage patient outcomes.
• AI in Electronic Health Records (EHR): Integrating AI for more efficient and effective EHR systems.
• Technological Innovations: Ongoing advancements in AI capabilities.
• Personalized Healthcare Solutions: Continuous refinement of personalized medicine approaches.
• Natural Language Processing (NLP) Advancements: Improving AI’s ability to understand and respond to human language.

Personalized Healthcare Solutions: A Major Driver
Personalized healthcare solutions are a significant driver of the AI in patient engagement market. These solutions utilize AI to:

• Leverage Data Analysis: Analyze large datasets to tailor medical treatments.
• Predict Patient Outcomes: Anticipate future health events and outcomes.
• Optimize Care Plans: Create individualized care plans based on genetic and lifestyle factors.

For instance, in 2022, the FDA approved 37 new molecular entities, with 12 classified as personalized medicines, underscoring the growing importance of personalized healthcare.

Key Players in the Market
Major companies in the AI patient engagement market include:

• ZS Associates
• Health Catalyst
• Viz.ai
• Ada Health
• Zocdoc
• PathAI
• Kyruus
• Memora Health
• HealthLoop
• Qventus

These companies are innovating and expanding their product offerings to stay competitive.

AI-Powered Tools Gaining Traction
AI-powered patient engagement tools are becoming increasingly popular. These tools aim to:

• Improve Communication: Enhance interactions between patients and providers.
• Provide Personalized Care: Tailor healthcare services to individual needs.
• Involve Patients in Health Management: Empower patients to take an active role in their health.

For example, in October 2023, ZS Associates launched the ZAIDYN Connected Health solution, an AI-powered platform designed to enhance patient care and experience through virtual assistants and personalized messaging.

Strategic Acquisitions Enhance Market Position
Strategic acquisitions are helping companies enhance their offerings. In January 2021, GetWellNetwork acquired Docent Health to:

• Integrate AI Tools: Enhance digital patient engagement platforms.
• Strengthen Consumer Engagement: Provide a more comprehensive, human-centered healthcare experience.

Market Segmentation
The AI in patient engagement market is segmented by:

• Technology: Chatbots, NLP, Computer Vision
• Delivery Type: Cloud-based, On-premise
• Therapeutic Area: Health and Wellness, Chronic Disease Management, Other Areas
• Application: Outpatient Health Management, In-patient Health Management, Population Health Management
• End-Use: Providers, Payers, Other End-Uses

Regional Insights

• North America: Largest market region in 2023.
• Asia-Pacific: Expected to be the fastest-growing region during the forecast period.

Conclusion
The AI in patient engagement market is poised for significant growth, driven by technological advancements and an increasing focus on personalized, patient-centered care. As companies continue to innovate and integrate AI into healthcare, the potential for improved patient outcomes and more efficient healthcare delivery will continue to expand.

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