The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

According to The Business Research Company’s Animal Based Protein Supplements Global Market Report 2024, the animal based protein supplements market is expected to show promising growth in the forecast period.

The animal-based protein supplements market has experienced rapid growth, escalating from $28.21 billion in 2023 to an anticipated $31.04 billion in 2024, marking a Compound Annual Growth Rate (CAGR) of 10.0%. This surge is attributed to heightened health consciousness, evolving dietary preferences, and the thriving sports and fitness trends.

1. Continued Momentum: Projected Rapid Growth Ahead:

The trajectory of the animal-based protein supplements market remains robust, with an anticipated growth to $47.02 billion in 2028 at a CAGR of 10.9%. This forward momentum can be attributed to factors such as a growing global population, increasing income levels, shifts in the retail landscape, environmental and sustainability concerns, and regulatory support and standards.

• Projected Size for 2028:Anticipated market growth.
• Drivers of Growth:Population growth, income levels, retail landscape evolution.
• Key Trends:Product innovation, plant-based synergy, technological advancements, clean label movement, personalization and customization, digitalization of marketing, functional and fortified formulations, packaging innovation.

2. Health-Conscious Wave: Driving Demand for Animal-Based Proteins:

The surge in health-conscious consumers is a pivotal factor propelling the demand for animal-based protein supplements. Globally, an increasing number of individuals are prioritizing their health and nutrition, recognizing the importance of meeting daily protein requirements. This shift in dietary habits, driven by heightened awareness, is steering consumers towards animal-based protein supplements.

• Global Health Consciousness:Rise in individuals focusing on health.
• Protein Requirement Awareness:Understanding the importance of daily protein intake.
• Post-Pandemic Trends:70% of Indians prioritizing dietary changes for better health.

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3. Industry Innovations: Transformative Products for Diverse Needs:

Product innovation stands out as a prominent trend in the animal-based protein supplements market. Leading companies are investing in developing cutting-edge solutions to strengthen their market positions. Notably, GoodSport Nutrition introduced the GoodSport sports drink, a natural sports drink made from 97% dairy, offering superior hydration compared to conventional sports drinks.

• Key Trend:Product innovation in animal-based protein supplements.
• Case Study:GoodSport Nutrition’s natural sports drink.
• Research-Based Formulation:Emphasizing effective hydration with dairy components.

4. Strategic Acquisitions: Strengthening Market Positions:

In a strategic move, Nestlé Health Science acquired Vital Proteins in February 2022. This acquisition adds another dimension to Nestlé’s wellness portfolio, enhancing its presence in the vitamin, mineral, supplement, and wellness market. Vital Proteins, a US-based producer of animal collagen-based protein supplements, brings unique offerings to Nestlé’s repertoire.

• Strategic Acquisition:Nestlé Health Science acquiring Vital Proteins.
• Portfolio Enhancement:Addition of animal collagen-based protein supplements.
• Market Position Strengthening:Augmenting Nestlé’s presence in the wellness sector.

5. Comprehensive Market Segmentation: Understanding Diversity:

The animal-based protein supplements market is intricately segmented based on product types (Protein Powder, Protein Bars, Ready-To-Drink, Other Products), raw materials (Whey, Casein, Egg, Fish, Other Raw Materials), applications (Pharmaceuticals and Nutraceuticals, Food and Beverages, Infant Formulations, Cosmetics and Personal Care, Animal Feed, Dietary Supplements), and distribution channels (Supermarkets and Hypermarkets, Online Stores, Chemists or Drugstores, Specialty Stores, Other Distribution Channels).

• Product Types:Diverse offerings including powder, bars, ready-to-drink, and more.
• Raw Materials:Varied sources such as whey, casein, egg, fish, and others.
• Applications:Spanning pharmaceuticals, food, cosmetics, and more.
• Distribution Channels:Ranging from supermarkets to online stores and specialty outlets.

6. Regional Dynamics: North America Leads, Asia-Pacific Surges:

North America emerged as the largest region in the animal-based protein supplements market in 2023. However, the Asia-Pacific region is expected to witness the fastest growth in the forecast period. Regional dynamics play a significant role in shaping market trends and the pace of expansion.

• Regional Leadership:North America leading in 2023.
• Growth Hub:Asia-Pacific anticipated to be the fastest-growing region.
• Market Dynamics Influence:Regional factors shaping market trends.

Conclusion: The animal-based protein supplements market, driven by health consciousness, innovations, and strategic acquisitions, is on an upward trajectory. As it continues to evolve, offering diverse and technologically advanced products, it stands at the forefront of meeting the nutritional needs of an increasingly health-aware global population.

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