Next-Gen Bird Healthcare And Supplements: Market Forecast, Transformation, and Long-Term Trajectories
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How Has The Bird Healthcare And Supplements Market Growth Evolved From 2024 To 2025, And What’s Ahead?
Recent years have seen a robust expansion in the bird healthcare and supplements market. The market size, which stood at $2.36 billion in 2024, is expected to surge to $2.53 billion in 2025, growing at a compound annual growth rate (CAGR) of 7.2%. This growth in the historic period resulted from a rise in domestic bird ownership, viewing pets as family members, improved understanding of bird health problems, educational initiatives by veterinarians and organizations, as well as regulatory advancements.
In the coming years, the market for bird healthcare and supplements is anticipated to experience substantial growth, reaching a value of $3.30 billion by 2029 with a compound annual growth rate (CAGR) of 6.9%. This expected growth in the forecast period is due to factors such as the proliferation of online retail platforms, the increasing consumer preference for natural ingredients, an upsurge in disposable income, an emphasis on preventive healthcare, and heightened awareness about bird diseases. The forecast period is expected to see emerging trends like the adoption of blockchain technology, the invention of smart feeders powered by IoT technology, the application of AI-based analytics, the incorporation of biotechnology in supplement formulation, and the creation of specialized probiotics for birds.
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Which Major Market Drivers Are Expected to Boost the Growth Potential of the Bird Healthcare And Supplements Market?
The increasing trend of keeping pet birds is predicted to boost the bird healthcare and supplements market’s expansion. The term bird ownership implies the duty of attending to a pet bird’s physical and emotional requirements. As more individuals seek emotional gratification and companionship, the number of people owning birds is seeing an uptick. Birds, with their optimal blend of affection and intelligence, are ideal for those seeking deep, emotional connections in compact living quarters. Bird healthcare and supplements are crucial to bird ownership as they contribute to the upkeep of a bird’s health, stave off illnesses, and enhance its overall wellness, guaranteeing a lengthier, more joyful existence. For example, as per a report put forth in May 2022 by Mérieux NutriSciences, a food safety firm based in France, almost 4 million birds resided as pets within 1.5 million homes in 2022, showing a nearly 23% surge compared to the preceding year. Hence, the growing pet bird ownership is fuelling the bird healthcare and supplements market’s growth.
Which Key Market Segments Comprise the Bird Healthcare And Supplements Market and Drive Its Revenue Growth?
The bird healthcare and supplements market covered in this report is segmented –
1) By Product Type: Vitamins, Probiotics, Herbal Supplements, Mineral Supplements, Other Product Types
2) By Target Bird Species: Parrots, Canaries, Finches, Pigeons, Budgerigars
3) By Formulation Type: Pills And Capsules, Powders, Liquids, Soft Chews, Gummies
4) By Distribution Channel: Online Retail, Specialty Pet Stores, Veterinary Clinics, Super markets, Direct Sales, Other Distribution Channels
5) By Application: Digestive Health, Immune Support, Bone Health, Other Applications
Subsegments:
1) By Vitamins: Vitamin A Supplements, Vitamin D3 Supplements, Vitamin E Supplements, Multivitamin Complexes, Water-Soluble Vitamin Blends
2) By Probiotics: Lactobacillus-Based Supplements, Bacillus Subtilis Probiotics, Yeast-Based Probiotics, Multi-Strain Probiotic Blends, Prebiotic-Probiotic Combinations
3) By Herbal Supplements: Echinacea Extract Supplements, Garlic-Based Immunity Boosters, Turmeric (Curcumin) Blends, Neem-Based Detox Supplements, Aloe Vera Digestive Aids
4) By Mineral Supplements: Calcium And Phosphorus Blends, Zinc-Enriched Supplements, Iron Supplements, Magnesium Blends, Electrolyte And Trace Mineral Premixes
5) By Other Product Types: Amino Acid Supplements, Omega-3 And Omega-6 Fatty Acid Supplements, Immune Enhancers, Enzyme Supplements, Anti-Stress Tonics And Appetite Stimulants
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Which Areas Are Leading Regions in the Bird Healthcare And Supplements Market Expansion Across the Globe?
North America was the largest region in the bird healthcare and supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bird healthcare and supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Are the Key Market Trends in the Bird Healthcare And Supplements Market Over the Coming Years?
In the bird healthcare and supplements market, leading companies are concentrating their efforts on creating novel formulations, like bird feed supplements, to improve birds’ overall health, immunity, and productivity. Bird feed supplements are added to a bird’s normal diet to supplement nutrients, vitamins, minerals, or other beneficial compounds that may be lacking in their usual feed. For example, Refit Animal Care, a company based in India that manufactures veterinary products, launched FEATHER GLOW in March 2025. This groundbreaking bird feed supplement is aimed at enhancing feather growth, improving skin health and boosting birds’ immunity. It contains essential fatty acids, vitamins (A, D3, E, B6), minerals like zinc, and antioxidants that contribute to healthy feathers, deter feather picking, and enhance skin’s moisture, elasticity. This supplement also increases the overall vitality of birds and aids in disease resistance.
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How Is the Bird Healthcare And Supplements Market Conceptually Defined?
Bird healthcare and supplements refer to a broad category of products designed to support the physical well-being, disease prevention, and performance of birds, whether they are kept as pets, raised for poultry farming, or observed in the wild. These supplements help fill dietary gaps and promote well-being, especially during stress, illness, or breeding periods.
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