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How Fast Is The Dietary Supplements In An Age Of Personalized Nutrition Market Expected to Grow Between 2025 And 2029?

Over the past few years, the dietary supplements market within the sector of personalized nutrition has expanded considerably. The market is predicted to surge from $88.53 billion in 2024, reaching $98.36 billion in 2025, showcasing a compound annual growth rate (CAGR) of 11.1%. Factors contributing to this substantial growth during the historical period are heightened attention towards health and wellness, increased engagement in self-care and preventive healthcare measures, expansion in the organic and natural product markets, better accessibility of dietary supplements, emphasis on functional foods and beverages, and an advanced grasp of the correlation between nutrition and genetics.

The market size of dietary supplements in the era of personalized nutrition is projected to experience accelerated expansion in the upcoming years, reaching $148.36 billion in 2029 with a compound annual growth rate (CAGR) of 10.8%. This growth in the predicted period is owed to factors such as heightened health consciousness, the surge in chronic lifestyle diseases, the expanding usage of wearable health technologies, demand for customized healthcare, an aging demographic, and heightened customer attention in preventive healthcare. Notable trends during the forecast period are the use of artificial intelligence for personalized suggestions, genetic evaluations for nutrient requirements, the use of machine learning for data interpretation, intelligent supplements with real-time monitoring, biofeedback-enhanced supplementation, and the use of blockchain for ensuring traceability and authenticity.

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What Are the Major Market Drivers Behind the Rising Adoption of Dietary Supplements In An Age Of Personalized Nutrition Market?

The escalating occurrence of chronic illnesses is anticipated to drive the expansion of the dietary supplements market in the era of personalized nutrition. Chronic diseases are persistent medical conditions that usually progress gradually and necessitate continuous management. They include ailments such as diabetes, heart disease, hypertension, arthritis, chronic respiratory ailments, cancer, and obesity. The rise in chronic diseases can be attributed to lifestyle modifications, particularly poor dietary habits and insufficient physical activity, leading to long-term health issues. The dietary supplements in an era of personalized nutrition cater to chronic disease management by providing custom nutrient solutions grounded on individual health profiles. They cater to specific deficiencies, promote targeted well-being, augment overall health results and minimize complications related to diseases. For example, the National Health Service, a UK-based government healthcare system, reported an increase in pre-diabetes cases by 549,000 (18%), going up from 3,065,825 in 2022 to 3,615,330 in 2023 in June 2024. Moreover, in individuals below 40, cases surged by 25%, from 173,166 to 216,440. Therefore, the escalating occurrence of chronic diseases is fuelling the expansion of the dietary supplements in an era of personalized nutrition market.

Which Key Market Segments Comprise the Dietary Supplements In An Age Of Personalized Nutrition Market and Drive Its Revenue Growth?

The dietary supplements in an age of personalized nutrition market covered in this report is segmented –

1) By Product Type: Vitamins, Minerals, Amino Acids, Herbal And Botanicals, Other Product Types

2) By Technological: Mobile Applications, Wearable Devices, Health Monitoring Software

3) By Dosage Form: Capsules, Powder, Liquids, Soft Gels, Other Dosage Forms

4) By Application: General Wellness, Sports Nutrition, Immune Support, Skin Health, Other Applications

5) By End-User: Children, Adults, Elderly

Subsegments:

1) By Vitamins: Vitamin A, Vitamin B-Complex, Vitamin C, Vitamin D, Vitamin E, Vitamin K

2) By Minerals: Calcium, Magnesium, Zinc, Iron, Potassium, Selenium

3) By Amino Acids: Essential Amino Acids, Non-Essential Amino Acids, Branched-Chain Amino Acids (BCAAs), Amino Acid Blends

4) By Herbal and Botanicals: Ginseng, Turmeric, Ashwagandha, Ginkgo Biloba, Green Tea Extract, Milk Thistle

5) By Other Product Types: Probiotics, Omega Fatty Acids, Enzymes, Fiber Supplements, Collagen Supplements

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Which Areas Are Leading Regions in the Dietary Supplements In An Age Of Personalized Nutrition Market Expansion Across the Globe?

North America was the largest region in the dietary supplements in an age of personalized nutrition market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the dietary supplements in an age of personalized nutrition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Are the Strategic Trends Steering the Dietary Supplements In An Age Of Personalized Nutrition Market Direction?

Leading firms in the realm of dietary supplements amid the era of personalized nutrition are prioritizing the creation of innovative solutions in this sector. This includes the development of customized vitamin evaluations, aimed at presenting customers with personalized health remedies that cater to individual nutritional requirements, foster improved wellness results, and encourage active health administration. In essence, a customized vitamin evaluation constitutes an individualized review that studies a person’s unique nutritional necessities, lifestyle, and health objectives to suggest the most appropriate vitamin and supplement plan. As an example, Persona Nutrition, an American entity specializing in personalized nutrition, unveiled a white label service in November 2024. This service aims to assist brands in providing customized supplement solutions, augment customer interaction, and simplify subscription management. This groundbreaking dietary supplement incorporates a tailored vitamin evaluation, empowering corporations to provide personalized products, boost customer loyalty, and grow effectively in the personalized nutrition landscape. The white label service is extremely versatile, allowing for effortless customization to meet diverse health concerns, utilizing tailored vitamin assessments to offer accurate supplement recommendations and intensify customer engagement.

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How Is the Dietary Supplements In An Age Of Personalized Nutrition Market Conceptually Defined?

Dietary supplements in an age of personalized nutrition refer to the evolving approach of formulating and delivering vitamins, minerals, and other health-boosting compounds based on an individual’s specific genetic profile, health conditions, lifestyle habits, and nutritional deficiencies. The main goal is to improve health outcomes by shifting away from one-size-fits-all solutions, a single approach, or a product that is intended to work for everyone, towards more precise and effective nutritional support.

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