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What is the Long-Term Projected Growth Rate for the Digestive Health Market, and What Are the Key Drivers?

In recent years, the digestive health market has seen swift expansion. The market size is projected to increase from $60.21 billion in 2024 to $66.4 billion in 2025, with a compound annual growth rate (CAGR) of 10.3%. This growth throughout the historical period is attributable to a heightened awareness of digestive health, a rising occurrence of digestive disorders, an aging demographic with digestive health worries, increased consumer interest in probiotics and prebiotics, along with an increase in the intake of functional foods and beverages.

Forecasted rapid expansion is on the cards for the digestive health market in the coming years, with expectations of growth to $106.03 billion in 2029, fuelled by a compound annual growth rate (CAGR) of 12.4%. This burgeoning growth during the forecast period stems from increased demand for personalized nutrition, development of digital platforms for supplement sales, breakthroughs in gut microbiome research, intensifying emphasis on preventive healthcare, and the uptake of digestive health supplements in emerging markets. Key trends projected during this forecast period consist of innovation in the formulation of supplements, integration of digestive enzymes in these supplements, partnerships between supplement manufacturers and gut health testing firms, a focus on natural and organic components, and marketing tactics underscoring the connection between gut and brain health.

What Key Drivers Are Accelerating the Growth of the digestive health Market During the Forecast Period?

The surge in the elderly population is a significant factor propelling the digestive health market. Defined as individuals who are 65 years or older, the elderly population often experiences a decline in the efficiency of the digestive system due to aging. This can be attributed to several biological processes that deteriorate over time, resulting in the weakening and reduced effectiveness of the muscles involved in digestion. However, digestive health products support the body in breaking down food effectively and absorbing essential nutrients, thus maintaining good health. For instance, the World Health Organization, a public health organization based in Switzerland, reported in October 2022 that the globally recorded individuals aged 60 and above are anticipated to rise from 1 billion in 2020 to 1.4 billion by 2022. Furthermore, by 2030, it’s projected that 1 in every 6 people globally will be over 60 years old. Hence, the upsurge in the elderly population is likely to stimulate the growth of the digestive health market.

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Which Companies Are Leading the Charge in Expanding the Digestive Health Market?

Major companies operating in the digestive health market include:

• Chr. Hansen Holdings A/S_x000D_

• Yakult Honsha Co. Ltd._x000D_

• Nestle SA_x000D_

• DuPont de Nemours Inc._x000D_

• PepsiCo Inc._x000D_

What New Trends Are Reshaping the Digestive Health Market and Its Opportunities?

The emergence of new product innovation is a significant trend within the digestive health industry. Major companies in the sector are capitalizing on the growing popularity of detoxification. Detoxification, a series of procedures designed to treat acute intoxication and withdrawal, is being leveraged by these firms. For example, in August 2022, JP Holistic Nutrition, an online pet supplement shop based in the UK, unveiled its Urban Retreat RESET. This detox beverage caters to digestive and gut health. The supplement is packed with digestive enzymes, probiotics, and prebiotics. Besides, it comprises alkalizing agents that enhance overall wellness, sleep quality, mood regulation, and brain health.

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Which Growth-Oriented Segments of the Digestive Health Market Are Leading the Industry’s Development?

The digestive health market covered in this report is segmented –

1) By Product Type: Functional Foods and Beverages, Vitamins And Dietary Supplements, Other Products

2) By Ingredient Type: Probiotics, Prebiotics, Digestive Enzymes, Other Ingredients

3) By Distribution Channel: Super markets Or Hyper markets, Hospital Pharmacies, Online Pharmacies, Other Distribution Channels

Subsegments:

1) By Functional Foods And Beverages: Probiotic Yogurts, Prebiotic Foods, Fiber-Enriched Products, Fermented Foods, Digestive Health Beverages

2) By Vitamins And Dietary Supplements: Probiotic Supplements, Digestive Enzymes, Fiber Supplements, Multivitamins With Digestive Support, Herbal Supplements

3) By Other Products: Medical Foods, Dietary Aids, Over-The-Counter Digestive Health Products

What Are the Top Regions Fueling Growth in the Digestive Health Market?

North America was the largest region in the digestive health market in 2024. The regions covered in the digestive health market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

What Defines the Scope of the Digestive Health Market?

Digestive health is a system that enables the body to efficiently digest food and absorb nutrients, maintaining overall health. Constipation, heartburn, bloating, indigestion, and other digestive issues are less common in those with sound digestion, as are more severe digestive illnesses.

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