Discover trends, market shifts, and competitive outlooks for the digestive health industry through 2025-2034 with The Business Research Company’s reliable data and in-depth research

How Fast Is The Digestive Health Market Expected to Grow Between 2025 And 2029?

The market size of digestive health has seen quick expansion in the past few years. The forecast suggests that it will rise from $60.21 billion in 2024 to $66.4 billion in 2025, displaying a Compound Annual Growth Rate (CAGR) of 10.3%. The historic growth can be linked to a surge in public knowledge of digestive health, an increase in the prevalence of digestive disorders, concerns related to digestive health among the aging population, growing consumer interest in probiotics and prebiotics, and a boost in the consumption of functional food and beverages.

The market size of digestive health is projected to undergo swift expansion in the forthcoming duration. It is estimated that by 2029, it will reach $106.03 billion, with a compound annual growth rate (CAGR) of 12.4%. The forecasted surge can be credited to factors such as the escalating demand for personalized nutrition, the increase of online platforms for the sales of supplements, advances in research about gut microbiome, heightened awareness about preventive healthcare, and the rising use of digestive health supplements in emerging markets. Key trends for the forecasted period comprise of innovations in formulations, inclusion of digestive enzymes in supplements, cooperations between supplement providers and gut health testing, preference for natural and organic ingredients, and marketing strategies prioritizing the connection between gut and brain.

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What are the Fundamental Drivers and Innovations Shaping the Digestive Health Market?

The mounting numbers of the geriatric population are fueling growth in the digestive health market. This demographic encompasses individuals aged 65 years and older. As people grow older, various biological mechanisms, including the digestive system, tend to function less effectively due to the natural ageing process. The muscles involved in digestion gradually become less flexible, softer and less productive. Products designed for digestive health can therefore assist the body in processing food more effectively and in absorbing vital nutrients, promoting general well-being. For instance, the World Health Organization, an international public health body based in Switzerland, predicted in October 2022 that the global population of those aged 60 years will rise to 1.4 billion by 2022, an increase from 1 billion in 2020. Furthermore, by 2030, 1 in 6 people across the globe will be over 60 years of age. Consequently, the swelling geriatric population is anticipated to support the expansion of the digestive health market.

How Is the Digestive Health Market Segmented?

The digestive health market covered in this report is segmented –

1) By Product Type: Functional Foods and Beverages, Vitamins And Dietary Supplements, Other Products

2) By Ingredient Type: Probiotics, Prebiotics, Digestive Enzymes, Other Ingredients

3) By Distribution Channel: Super markets Or Hyper markets, Hospital Pharmacies, Online Pharmacies, Other Distribution Channels

Subsegments:

1) By Functional Foods And Beverages: Probiotic Yogurts, Prebiotic Foods, Fiber-Enriched Products, Fermented Foods, Digestive Health Beverages

2) By Vitamins And Dietary Supplements: Probiotic Supplements, Digestive Enzymes, Fiber Supplements, Multivitamins With Digestive Support, Herbal Supplements

3) By Other Products: Medical Foods, Dietary Aids, Over-The-Counter Digestive Health Products

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Which Regions Are Driving the Next Phase of the Digestive Health Market Growth?

North America was the largest region in the digestive health market in 2024. The regions covered in the digestive health market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

What Key Trends Are Shaping the Future of the Digestive Health Market?

Innovation in new products constitutes a significant trend in the market for digestive health, with detoxification gaining traction and being seen as a profitable venture by top companies in digestive health. Detoxification, a set of actions designed to deal with severe intoxication and withdrawal, is becoming increasingly popular. For example, JP Holistic Nutrition, an online pet supplement retailer based in the UK, introduced Urban Retreat RESET in August 2022. This detox product, Urban Retreat Reset, is a drink aimed at improving digestion and gut health. The supplement for digestive health includes digestive enzymes, prebiotics, and probiotics. It is also packed with alkalizing components that boost overall health, enhance sleep, regulate mood, and support brain health.

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How Is the Digestive Health Market Defined and What Are Its Core Parameters?

Digestive health is a system that enables the body to efficiently digest food and absorb nutrients, maintaining overall health. Constipation, heartburn, bloating, indigestion, and other digestive issues are less common in those with sound digestion, as are more severe digestive illnesses.

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