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How has the digestive health market grown in recent years?

In recent times, the size of the digestive health market has experienced swift expansion. The market, which currently stands at $60.21 billion in 2024, is projected to increase to $66.4 billion in 2025, marking a compound annual growth rate (CAGR) of 10.3%. Factors such as heightened consciousness about digestive health, a rise in cases of digestive disorders, the graying population with digestive health issues, growing consumer interest in probiotics and prebiotics, as well as an increase in the consumption of functional food and beverages have significantly contributed to the growth seen in the historic period.

How is the digestive health market size expected to evolve during the forecast period?

The market size for digestive health is predicted to experience a quick expansion in the forthcoming years. The market is set to grow to $106.03 billion in 2029, with a compound annual growth rate (CAGR) of 12.4%. The predicted growth during the forecast period is due to factors such as a surge in personalized nutrition demand, a growing e-commerce platform for supplement sales, improvements in gut microbiome science, a shift towards preventive healthcare, and the uptake of digestive health supplements in emerging markets. Key trends for the projection period comprise of innovations in formulations, inclusion of digestive enzymes in supplements, partnerships between supplements and gut health testing companies, focus on natural and organic components, and marketing strategies highlighting the relationship between gut and brain health.

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Which key drivers are propelling the digestive health market’s growth?

The upsurge in the elderly population is a driving force behind the growth of the digestive health market. Adults 65 years and above fall into this geriatric category. As people get older, many biological processes, including digestion, tend to slow down, meaning the digestive system might not work as smoothly or powerfully as it did in earlier years. The digestive system’s muscles also weaken, soften, and become less efficient as time passes. Digestive health products, however, can help the body to digest food more effectively and absorb nutrients, promoting overall wellbeing. For example, according to the World Health Organization based in Switzerland, the worldwide population aged 60 years and above is forecasted to rise to 1.4 billion by 2022, from 1 billion in 2020. Additionally, by 2030, 1 out of every 6 people globally will be aged over 60. Hence, the increasing senior population is likely to contribute positively to the expanding digestive health market.

What are the market segments in the digestive health industry?

The digestive health market covered in this report is segmented –

1) By Product Type: Functional Foods and Beverages, Vitamins And Dietary Supplements, Other Products

2) By Ingredient Type: Probiotics, Prebiotics, Digestive Enzymes, Other Ingredients

3) By Distribution Channel: Super markets Or Hyper markets, Hospital Pharmacies, Online Pharmacies, Other Distribution Channels

Subsegments:

1) By Functional Foods And Beverages: Probiotic Yogurts, Prebiotic Foods, Fiber-Enriched Products, Fermented Foods, Digestive Health Beverages

2) By Vitamins And Dietary Supplements: Probiotic Supplements, Digestive Enzymes, Fiber Supplements, Multivitamins With Digestive Support, Herbal Supplements

3) By Other Products: Medical Foods, Dietary Aids, Over-The-Counter Digestive Health Products

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Which leading companies are shaping the growth of the digestive health market?

Major companies operating in the digestive health market include Chr. Hansen Holdings A/S, Yakult Honsha Co. Ltd., Nestle SA, DuPont de Nemours Inc., PepsiCo Inc., Abbott Laboratories, AbbVie Inc., ANI Pharmaceuticals Inc., AstraZeneca PLC, Boston Scientific Corporation, Carlson labs, Biovencer healthcare private limited, Evoke Pharma Inc., Swanson Health, GlaxoSmithKline PLC, Solgar Inc., Mac Twins-The Gut Stuff Limited, Culturelle – i-Health Inc., Jarrow Formulas Inc., Schering-Plough Corporation, SmartyPants Inc., Takeda Pharmaceutical Company Limited, Enzymedica Inc., Gaia Herbs Inc., Zeria Pharmaceutical Co. Ltd., Thorne Research Inc., The Nature’s Bounty Co.

What key trends are currently impacting the digestive health market’s development?

The digestive health market is seeing a significant trend towards fresh product innovations. Detoxification procedures, growing in popularity, present a golden opportunity for major companies in the digestive health space. These detoxification protocols are designed to manage acute intoxication and withdrawal. For example, JP Holistic Nutrition, a UK-based internet pet supplement shop, introduced Urban Retreat RESET in August 2022. This detox beverage is aimed at improving digestion and gut health. The supplement includes digestive enzymes, probiotics, and prebiotics. It also contains products that promote alkalinity and are known to improve general wellbeing, sleep, mood balance, and brain health.

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Which geographic areas are influencing the growth of the digestive health market?

North America was the largest region in the digestive health market in 2024. The regions covered in the digestive health market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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