The Future of the Digestive Health Market: Growth Trends, Market Size, and Opportunities to Watch
2025 Market Reports Update: Market Size Forecasts to 2034, Key Trends, Leading Players, and Top Regions – Get Ahead of the Competition Today!
What Factors Are Propelling the Market Growth of theDigestive Health Supplements Market from 2025 to 2034?
The escalating incidence of gastrointestinal disorders is anticipated to fuel the expansion of the digestive health supplement market in the future. A gastrointestinal or digestive disease refers to any ailment that impacts the digestive system and can vary in severity. Digestive health supplements – including probiotics, prebiotics, and enzymes – aid in relieving digestive issues like diarrhea, constipation, inflammatory bowel disease, irritable bowel syndrome, urinary tract infections, and other digestive-related issues. To illustrate, the International Foundation for Gastrointestinal Disorders reports that irritable bowel syndrome is the most prevalent functional GI disorder worldwide, with a global occurrence rate of 10-15%. It also prompts frequent doctor visits. Consequently, the increasing incidence of digestive diseases will boost both sales and awareness of digestive health supplements, thereby stimulating the growth of the digestive health supplement market.
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How Will the Growth Rate of the Digestive Health Supplements Market Impact Industry Trends by 2034?
In recent times, the market size for digestive health supplements has seen a significant increase. With a compound annual growth rate (CAGR) of 10.7%, it’s projected to escalate from $17.2 billion in 2024 to $19.04 billion in 2025. Factors such as heightened knowledge about digestive health, a surge in digestive disorders, an aging population with digestive health issues, growing consumer interest in probiotics and prebiotics, and an upswing in the intake of functional food and beverages can be credited for the growth witnessed during the historical period.
The market for digestive health supplements is predicted to experience significant expansion in the coming years, potentially reaching a worth of $29.68 billion in 2029, projecting a compound annual growth rate (CAGR) of 11.7%. The expansion during the forecast period is seen to be driven by factors such as growing interest in personalized nutrition, the growth of e-commerce platforms for supplement sales, advancements in gut microbiome research, a heightened focus on preventive healthcare and the incorporation of digestive health supplements in emerging markets. Innovations in supplement formulations, the addition of digestive enzymes in these supplements, partnerships between supplement companies and gut health testing, focus on natural and organic constituents, and marketing approaches focusing on the gut-brain link are anticipated to be the major trends in the forecast period.
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How Are Market Trends and Innovations Revolutionizing theDigestive Health Supplements Industry in Recent Times?
Trend 1.
The primary trend that is increasingly gaining popularity in the digestive health supplement market is product innovation. The leading companies in this market are introducing technological advancements, such as innovative ingredients and administration forms, to meet the needs of different age demographics and maintain their market position. For instance, Acutia, a U.S. company specializing in the development of dietary supplements, launched Acutia Gut Health in November 2023. This product, which focuses on digestive wellbeing, is designed to provide comprehensive support for digestive health using specific ingredients aimed at bolstering gut function and enhancing overall health.
Which Key Market Players Are Shaping the Future and Growth of theDigestive Health Supplements Market?
Major companies operating in the digestive health supplements market include Amway Corp., Bayer AG, NOW Foods, Alimentary Health Limited, Garden of Life LLC, Better Body Co., Florastor – Biocodex, Culturelle – i-Health Inc., Pure Encapsulations LLC, Bio K Probiotic Inc., Renew Life Formulas Inc., The Nature’s Bounty Co., Nature Made – Pharmavite LLC, Align -The Procter & Gamble Company, Nature’s Way Products LLC, Schiff Nutrition International, Inc., SmartyPants Inc., Rainbow Light Nutritional systems, Jarrow Formulas Inc., Enzymedica Inc., Thorne Research Inc., New Chapter Inc., Solgar Inc., Gaia Herbs Inc., MegaFood, Country Life LLC, Bluebonnet Nutrition Corporation, Nature’s Plus – Natural Organics Inc., Carlson Laboratories Inc., Irwin Naturals
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What Are the Core Segments of the Digestive Health Supplements Market, and How Do They Contribute to Growth?
The digestive health supplements market covered in this report is segmented –
1) By Product: Prebiotics, Probiotics, Enzymes, Fulvic Acid, Other Product
2) By Form: Capsules, Tablets, Powders, Liquids, Other Form
3) By Distribution Channel: Super markets/Hyper markets, Convenience Store, Specialty Store, Pharmacies, E-Commerce, Other Distribution Channels
Subsegments:
1) By Prebiotics: Inulin, Oligofructose, Fructooligosaccharides (FOS), Galactooligosaccharides (GOS), Other Prebiotics
2) By Probiotics: Lactobacillus, Bifidobacterium, Saccharomyces, Streptococcus, Other Probiotics
3) By Enzymes: Amylase, Protease, Lipase, Cellulase, Other Digestive Enzymes
4) By Fulvic Acid: Liquid Fulvic Acid, Powdered Fulvic Acid
5) By Other Products: Herbal Supplements, Fiber Supplements, Digestive Health Blends, Other Natural Ingredients
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What Regions Are Dominating the Digestive Health Supplements Market Growth?
North America was the largest region in the digestive health supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digestive health supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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