Global Digestive Health Supplements Market
Pharmaceuticals

Growth Opportunities and Trends in the Digestive Health Supplements Market: Key Insights for 2025-2034

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How has the digestive health supplements market grown over the years?

In recent times, the market size for digestive health supplements has seen accelerated expansion. It is projected to increase from $17.2 billion in 2024 to $19.04 billion in 2025, marking a compound annual growth rate (CAGR) of 10.7%. The past growth has been the result of several factors including heightened awareness of digestive health importance, elevated occurrence of digestive health disorders, increasing geriatric population with digestive health issues, rising consumer interest in probiotics and prebiotics, and an increase in the consumption of functional foods and beverages.

What Is the forecasted market size and growth rate for the digestive health supplements market?

In the coming years, the market size for digestive health supplements is expected to experience significant growth, expanding to $29.68 billion in 2029 with a compound annual growth rate (CAGR) of 11.7%. The impetus for the anticipated growth during the forecast period includes factors such as increased interest in personalized nutrition, enlargement of e-commerce platforms for supplement distribution, advancements in gut microbiome research, heightened attention on preventive healthcare, and the adoption of digestive health supplements in emerging markets. The forecast period also identifies key trends, including innovation in supplement formulations, inclusion of digestive enzymes in supplements, partnership between supplement companies and gut health testing, focus on natural and organic ingredients, and marketing strategies stressing the connection between gut and brain health.

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What are the major factors driving growth in the digestive health supplements market?

An increase in digestive disorders is anticipated to drive the expansion of the digestive health supplement industry. Digestive diseases include any medical issues that impair the functioning of the gastrointestinal tract and can vary in severity. Probiotics, prebiotics, and enzymatic digestive health supplements can aid in the management of various digestive issues like diarrhea, constipation, inflammatory bowel disease, irritable bowel disease, urinary tract infections, and other gut-related disorders. For instance, the International Foundation for Gastrointestinal Disorders reports that the most widespread functional GI disorder is irritable bowel syndrome, with a global prevalence of 10-15%. It is also one of the main reasons prompting a doctor’s visit. Therefore, the escalating frequency of digestive disorders will elevate both sales and awareness of digestive health supplements, promoting the growth of the digestive health supplement market.

What key areas define the segmentation of the global digestive health supplements Market?

The digestive health supplements market covered in this report is segmented –

1) By Product: Prebiotics, Probiotics, Enzymes, Fulvic Acid, Other Product

2) By Form: Capsules, Tablets, Powders, Liquids, Other Form

3) By Distribution Channel: Super markets/Hyper markets, Convenience Store, Specialty Store, Pharmacies, E-Commerce, Other Distribution Channels

Subsegments:

1) By Prebiotics: Inulin, Oligofructose, Fructooligosaccharides (FOS), Galactooligosaccharides (GOS), Other Prebiotics

2) By Probiotics: Lactobacillus, Bifidobacterium, Saccharomyces, Streptococcus, Other Probiotics

3) By Enzymes: Amylase, Protease, Lipase, Cellulase, Other Digestive Enzymes

4) By Fulvic Acid: Liquid Fulvic Acid, Powdered Fulvic Acid

5) By Other Products: Herbal Supplements, Fiber Supplements, Digestive Health Blends, Other Natural Ingredients

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What are the top market players propelling the growth of the digestive health supplements industry?

Major companies operating in the digestive health supplements market include Amway Corp., Bayer AG, NOW Foods, Alimentary Health Limited, Garden of Life LLC, Better Body Co., Florastor – Biocodex, Culturelle – i-Health Inc., Pure Encapsulations LLC, Bio K Probiotic Inc., Renew Life Formulas Inc., The Nature’s Bounty Co., Nature Made – Pharmavite LLC, Align -The Procter & Gamble Company, Nature’s Way Products LLC, Schiff Nutrition International, Inc., SmartyPants Inc., Rainbow Light Nutritional systems, Jarrow Formulas Inc., Enzymedica Inc., Thorne Research Inc., New Chapter Inc., Solgar Inc., Gaia Herbs Inc., MegaFood, Country Life LLC, Bluebonnet Nutrition Corporation, Nature’s Plus – Natural Organics Inc., Carlson Laboratories Inc., Irwin Naturals

What are the key trends shaping the future of the digestive health supplements market?

The main trend emerging in the digestive health supplement market is product innovation. Leading companies in the market are implementing technological advancements like new ingredients and exploring experimental methods of administration to meet the demands of different age groups and remain competitive. For illustration, Acutia, a US-based firm that focuses on the development of dietary supplements, rolled out Acutia Gut Health, a comprehensive solution for digestive health, in November 2023. This product seeks to boost overall digestive health through a balanced blend of specific ingredients tailored to optimize gut performance and promote a better sense of well-being.

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What regions are dominating the digestive health supplements market growth?

North America was the largest region in the digestive health supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digestive health supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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