Discover trends, market shifts, and competitive outlooks for the digital personalized nutrition industry through 2025-2034 with The Business Research Company’s reliable data and in-depth research

What Are the Key Milestones in the Digital Personalized Nutrition Market’s Growth Trajectory From 2025 To 2034?

The market for personalized digital nutrition has seen a substantial escalation in past years. The market, which was worth $0.75 billion in 2024, is projected to expand to $0.91 billion in 2025, boasting a compound annual growth rate (CAGR) of 21.1%. The reasons for such growth in the previous years include the emergence of wearable technology, an increase in various health issues, growing numbers of older adults, a surge in interest for nutritional advice, and an increase in disposable income.

The market size for digital personalized nutrition is projected to experience significant escalation in the coming years, with growth expected to reach $1.93 billion by 2029, advancing at a Compound Annual Growth Rate (CAGR) of 20.7%. Factors contributing to this forecasted growth in the digital personalized nutrition sector are an increase in demand for personalized nutrition products, growth in the usage of smartphones and health apps, a rise in awareness among consumers about health, a growing inclination towards a health-focused lifestyle, and an increased preference among consumers for high-grade food. In the forecast period, fundamental shifts anticipated include technology advancements, product innovations, the rise of emerging startups with the heightened uptake of online personalized nutrition services, and improvements in health tracking apps.

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What Are the Core Market Drivers Propelling Growth in the Digital Personalized Nutrition Industry?

The escalation in cases of lifestyle-related health conditions is predicted to fuel the expansion of the digital personalized nutrition market. These health issues, largely influenced by personal lifestyle decisions and behaviors rather than solely genetic or infectious causes, often stem from factors like diet, lack of exercise, smoking, alcohol intake, and stress. Common examples include heart disease, diabetes, and obesity. Increasingly, these diseases are linked to factors such as modernized societies, urban living, inactive lifestyles, unhealthy food practices, higher intake of processed foods, and elevated stress levels. The role of digital personalized nutrition is to combat these diseases by offering customized diet advice based on an individual’s specific health data, promoting improved nutrition, healthier habits, and the reduction of health risks such as diabetes, obesity, and cardiovascular disease. For example, the International Diabetes Federation, a US-based institution, reports that in 2024, approximately 537 million adults aged between 20-79 worldwide had diabetes, a figure that is set to jump to 643 million by 2030 and 783 million by 2045. As a result, this rising trend in lifestyle diseases is stimulating the growth of the digital personalized nutrition market.

How Is the Digital Personalized Nutrition Market Segmented?

The digital personalized nutritionmarket covered in this report is segmented –

1) By Purchase Model: Subscription, One Time Purchase

2) By Application: Generic Health And Fitness, Disease Based, Sports Nutrition

3) By End-User: Direct Consumers, Wellness And Fitness Centers, Hospitals And Clinics, Institutions

Subsegments:

1) By Subscription: Monthly Subscription Plans, Quarterly Subscription Plans, Annual Subscription Plans, Personalized Meal Plans Subscription, Nutritional Supplement Subscription, AI-Based Subscription Nutrition Services

2) By One-Time Purchase: Single Purchase of Personalized Nutrition Plans, One-Time Purchase Of Nutritional Supplements, Custom Meal Kit Purchases, One-Time Purchase Of Nutritional Assessments, Single Purchase of DNA Or Blood Testing Kits For Nutrition

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Which Regions Are Driving the Next Phase of the Digital Personalized Nutrition Market Growth?

North America was the largest region in the digital personalized nutrition market in 2024. The regions covered in the digital personalized nutrition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Which Technological Trends Are Reshaping the Digital Personalized Nutrition Industry Dynamics?

Major firms in the digital personalized nutrition market are honing in on tech advancements, such as nutrition platforms powered by AI, to provide more precise, custom-tailored dietary suggestions. These platforms aim to boost user involvement and enhance health results particularly for individuals dealing with lifestyle-related ailments. These AI-infused nutrition platforms use advanced technology to examine individual health data, allowing them to create personalized nutritional strategies for optimal health. For example, in December 2023, US-based firm Helo Corp, known for specializing in health and wellness technologies, introduced Nutramatic, a service specializing in personalized nutrition driven by AI. Nutramatic provides a custom dietary plan, made after detailed health exams, ongoing dietary suggestions, and compatibility with wearable devices. The service also includes real-time health metric tracking and adaptable recommendations to improve user health.

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How Is the Digital Personalized Nutrition Market Defined and What Are Its Core Parameters?

Digital personalized nutrition refers to a tailored approach to dietary recommendations and meal planning that leverages digital technology and data analytics. It uses individual-specific information, such as genetic data, health metrics, lifestyle habits, and personal preferences, to create customized nutrition plans. Digital personalized nutrition aims to optimize individual health and wellness by providing tailored dietary guidance that is more effective than generalized recommendations.

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