Exploring Key Insights of the Digital Pet Care Products and Services Market: Growth Prospects, Emerging Trends, and Opportunities
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How has the digital pet care products and services market grown in recent years?
The market size for digital pet care products and services has seen a robust increase over the recent past. It is set to expand from its 2024 value of $96.52 billion to a higher $105.67 billion in 2025, marking a hefty compound annual growth rate (CAGR) of 9.5%. This uptick in the historical period is thanks to factors such as the humanization of pets, heightened consciousness about pet health, convenience and accessibility, pet insurance provisions, wellness programs, and increasing pet ownership trends.
How is the digital pet care products and services market size expected to evolve during the forecast period?
In the coming years, the market size for digital pet care products and services is set for a substantial expansion. The market is projected to reach $162.94 billion in 2029, with a Compound Annual Growth Rate (CAGR) of 11.4%. This acceleration is primarily due to advancements in telehealth and virtual vet services, emphasis on mental health and well-being, subscription services, bespoke nutrition solutions, focus on the elderly pet population, and a priority on pet fitness and exercise. Significant trends foreseen in the forecast duration encompass the emergence of smart pet products, pet care mobile applications, pet tracking and monitoring via the Internet of Things (IoT), individualized pet health records, and the impact of social media on pet trends.
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Which key drivers are propelling the digital pet care products and services market’s growth?
The surge in pet adoption rates is predicted to fuel the expansion of the digital pet care products and services market. The concept of pet adoption involves adopting a pet from a shelter or rescue center. This rise in pet adoption consequently creates a demand for upscale pet care merchandise and services to maintain their health, contentment, and safety. For instance, a survey conducted by the American Pet Products Association (APPA) in 2021-2022 and released by the human society of the United States, a non-profit organization based in the US, reveals that 128.451 million US households possess a pet and that 69 million (54%) of US households have at least one dog as their pet. As such, it is the rising pet adoption trend that is stimulating the growth of the digital pet care products and services market.
What are the market segments in the digital pet care products and services industry?
The digital pet care products and services market covered in this report is segmented –
1) By Type: Pet Food, Pet Care Products, Services
2) By Source: Animal-Based, Plant-Based, Synthetic
3) By Animal: Dogs, Cats, Birds, Fishes, Horses
Subsegments:
1) By Pet Food: Dry Food, Wet Food, Treats And Snacks, Specialized Diets
2) By Pet Care Products: Grooming Products, Health And Wellness Products, Accessories, Training Products
3) By Services: Pet Sitting And Dog Walking, Veterinary Services, Grooming Services, Training And Behavior Services, Boarding Services
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Which leading companies are shaping the growth of the digital pet care products and services market?
Major companies operating in the digital pet care products and services market are Pet Plan Limited, Hartville Group Inc., PetFirst Healthcare LLC, Anicom Holdings Inc., Direct Line Insurance Group PLC, Trupanion Inc., Pethealth Inc., BabelBark Inc., Banfield Pet Hospital, Chewy Inc., Hill’s Pet Nutrition Inc., PetSmart Inc., Supertails Inc., Wagmo Pet Insurance Agency Inc., Embrace Pet Insurance Agency LLC, Lemonade Insurance Company, American Society for the Prevention of Cruelty to Animals, Petco Animal Supplies Inc., Embark Veterinary Inc., Wisdom Health Genetics LLC, Whistle Labs Inc., AllTrails Inc., PetPlate Inc., BarkBox Inc., NomNomNow Inc., JustFoodForDogs LLC, The Farmer’s Dog Inc., Petcube Inc., Pet Poison Helpline LLC, PetHonesty Inc., FitBark Inc., Pet Assure Corp., Petnostics LLC, Pretty Litter LLC, Sure Petcare Limited, Pawscout Inc.
What key trends are currently impacting the digital pet care products and services market’s development?
Leading businesses in the digital pet care products and services market are integrating AI-based solutions into their operations. Wiggly, a pet care firm based in the USA, for example, unveiled an AI-powered pet care application in July 2024. Central to Wiggly’s technology is a groundbreaking AI chat function that gives any user who downloads the app access to a personalized AI assistant specifically created for pet owners. This virtual pet care assistant offers customised, professional advice across a variety of subjects, including veterinary care, diet, behaviour, among others. Users can use the chat function to ask pet-related questions and get instant expert responses.
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Which geographic areas are influencing the growth of the digital pet care products and services market?
North America was the largest region in the digital pet care products and services market in 2024. The regions covered in the digital pet care products and services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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