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How Does the Projected Growth of the Eye Tracking Market Compare Over the Forecast Period?

The size of the eye tracking market has seen swift expansion in recent years. Its anticipated growth is from $2.22 billion in 2024 to $2.54 billion in 2025, with a compound annual growth rate (CAGR) of 14.6%. The surge in the historic period is credited to factors such as academic and research applications, the rise of virtual reality (VR) and augmented reality (AR), the utilization of usability testing in user experience (UX) design, medical and healthcare applications, and the integration with the gaming industry.

The market size of eye tracking is predicted to experience remarkable growth in the forthcoming years, eventually reaching $8.2 billion in 2029 with a compound annual growth rate (CAGR) of 34.1%. This anticipated growth during the forecast period can be linked to broadened uses in the automotive industry, developments in wearable gadgets, creation of content based on attention, health monitoring, and biometrics, as well as increasing adoption of consumer electronics. Key trends in the forecast period include the emergence of remote work and collaboration tools, the use of accessibility and assistive technologies, advancements in market research and advertising, widespread use in consumer electronics, gaze-controlled advertising and market research, plus improvements in remote eye tracking.

What Combination of Drivers Is Leading to Accelerated Growth in the eye tracking Market?

The spike in demand for assistive communicators is anticipated to fuel the expansion of the eye-tracking market. These tools support those with communication disabilities by enhancing their ability to convey thoughts and needs. Eye-tracking technology lets users manage and navigate these assisting communicators by monitoring their eye movement, providing a more straightforward and effective communication method. A prominent example is a report put forth by The World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF) in May 2022, two significant UN bodies that focus on global health and child welfare. They revealed that there are over 2.5 billion people globally in need of at least one assistive product, like wheelchairs, hearing aids, or cognition-supporting apps. Moreover, the report emphasizes that this number is set to rise to 3.5 billion by 2050, mainly due to the worldwide population aging and surge in non-communicable diseases. Therefore, the surging demand for assistive communicators will likely enhance the eye-tracking market’s growth.

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Who Are the Key Players Steering the Development of the Eye Tracking Market?

Major companies operating in the eye tracking market report are:

• Tobii AB_x000D_

• Varjo_x000D_

• Smart Eye AB_x000D_

• RealEye_x000D_

• Xsens Technologies B.V._x000D_

How Are Consumer Trends Shaping the Current and Future Landscape of the Eye Tracking Market?

Prominent organizations in the eye-tracking market are adopting strategies like developing contemporary solutions such as webcam eye-tracking to establish a competitive edge. This kind of technology employs a regular webcam or similar camera to promptly observe and interpret a user’s eye movements and gaze direction. An example of this is Tobii AB, a software company from Sweden, who in June 2024 introduced the Tobii Nexus, a webcam eye tracking product. The Tobii Nexus is a state-of-the-art webcam eye-tracking solution that can be easily integrated with standard webcams, hence, avoiding the requirement for specialized apparatus. This innovative solution’s distinctive features include real-time eye-tracking abilities, accessible calibration, and compatibility with different software applications, making it perfect for research, accessibility, and user experience observation.

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Which Key Segments of the Eye Tracking Market Are Poised for Growth and Innovation?

The eye tracking market covered in this report is segmented –

1) By Type: Eye Attached Tracking, Optical Tracking, Electrooculography

2) By Component: Hardware, Software

3) By Location: Remote, Mobile

4) By Application: Healthcare, Retail, Research, Automotive, Consumer Electronics, Other Application

Subsegments:

1) By Eye Attached Tracking: Wearable Devices, Head-Mounted Displays (HMDs)

2) By Optical Tracking: Remote Eye Trackers, Camera-Based Systems, Video-Based Eye Tracking Solutions

3) By Electrooculography: Contact Electrooculography Devices, Non-Contact Electrooculography Devices, Research-Grade Electrooculography Systems

Which Geographical Regions Are Shaping the Eye Tracking Market Growth?

North America was the largest region in the eye tracking market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the eye tracking market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

How Do Experts Define the Scope of the Eye Tracking Market?

Eye tracking is a technology and methodology used to monitor and record the movement and focus of a person’s eyes as they view a visual stimulus, such as a screen, image, or physical environment. This technology allows researchers to understand where a person is looking, how long they spend looking at specific areas and the patterns of their gaze.

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