What’s Driving Growth in the Fertility Supplement Market? Insights into Key Trends and Opportunities
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How has the fertility supplement market grown in recent years?
The market size for fertility supplements has seen robust growth in the past few years. Its expansion is predicted from $1.79 billion in 2024 to $1.94 billion in 2025, with an 8.2% compound annual growth rate (CAGR). The historic rise in its growth is linked to increasing healthcare expenses, the tendency of women postponing childbirth, a surge in personalized nutrition popularity, heightened demand for natural products and the escalating demand for organic supplements.
How is the fertility supplement market size expected to evolve during the forecast period?
In the coming years, the fertility supplement market is projected to experience robust growth. The market is set to expand to a size of $2.63 billion by 2029, with a compound annual growth rate (CAGR) of 7.9%. Rising infertility rates, growing demand for natural components, an increase in alcohol and smoking habits, a greater number of obesity cases, and escalating stress levels are accountable for this growth during the forecasted period. The period also sees emerging trends like telehealth integration, strategic collaborations, specialised supplements, advanced genetic testing, and enhancements in medical technology.
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Which key drivers are propelling the fertility supplement market’s growth?
The escalating rates of infertility are anticipated to spur the expansion of the fertility supplement market in the future. Infertility, defined as the inability to conceive after a year of regular, unprotected sex or the inability to sustain a pregnancy to term, is on the rise due to factors including delayed childbearing, changed lifestyle habits, environmental toxins, increasing obesity, and higher stress levels. As fertility supplements provide the necessary vitamins, minerals, and nutrients that aid reproduction health, hormone balance, and entire fertility functionality, they are crucial in addressing infertility. For instance, in July 2024, the figures from the Human Fertilization and Embryology Authority, a non-departmental public entity of the Health and Social Care Department in the UK, revealed that around 77,000 fresh and frozen embryo transfer IVF cycles were executed by licensed fertility clinics in the UK for 52,500 patients in 2022. Over 90% of these patients took treatment with a partner, implicating around 100,000 individuals in all. Consequently, the rising occurrence of infertility stimulates the growth of the fertility supplement market.
What are the market segments in the fertility supplement industry?
The fertility supplement market covered in this report is segmented –
1) By Product: Tablets, Capsules, Powders, Liquids, Soft Gels, Other Products
2) By Ingredient Type: Natural, Synthetic Or Blend Of Natural And Synthetic
3) By Distribution Channel: Over-The-Counter, Prescribed, Other Distribution Channels
4) By End Use: Men, Women
Subsegments:
1) By Tablets: Standard Tablets, Effervescent Tablets
2) By Capsules: Gelatin Capsules, Vegetarian Capsules
3) By Powders: Drink Mix Powders, Nutritional Powders
4) By Liquids: Oral Liquid Supplements, Liquid Drops
5) By Soft Gels: Standard Soft Gels, High-Absorption Soft Gels
6) By Other Products: Chewable Supplements, Gummy Supplements
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Which leading companies are shaping the growth of the fertility supplement market?
Major companies operating in the fertility supplement market are GNC Holdings LLC, Bharat Serums And Vaccines Limited, Orthomol Holding, Vitabiotics Ltd., TTK Healthcare Ltd., FUJIFILM Irvine Scientific, Lenus Pharma GesmbH, Innovamed Ltd., AdvaCare Pharma, Prega News, Theralogix LLC, Fairhaven Health LLC, Coast Science LLC, Bionova Inc., Extreme V Inc., Crown Fertility, YadTech Inc., Xena Bio Herbals Pvt. Ltd., Pillar Healthcare Ltd., Zenith Nutrition Co, Amitamin, Eu Natural Inc., Proxeed, Fairhaven Health LLC, Babystart Ltd.
What are the key trends shaping the future of the fertility supplement market?
Major companies operating in the fertility supplement market are focusing on developing personalized products, such as natural fertility supplements, to offer a holistic approach to enhancing reproductive health using plant-based ingredients and essential nutrients, with fewer synthetic chemicals and potential side effects compared to conventional treatments. Natural fertility supplements are dietary products made from plant-based ingredients, vitamins, and minerals that aim to enhance reproductive health and improve fertility by supporting hormonal balance, egg quality, and overall reproductive function. For instance, in November 2024, Nestlé, a Switzerland-based health and wellness company, launched the Materna Pre and Materna Nausea solutions. The Materna range has expanded with two new products designed to support women’s fertility and alleviate common pregnancy-related symptoms, such as nausea and vomiting. By incorporating natural ginger and vitamin B6, the new Materna Nausea product is scientifically proven to reduce the severity of nausea and vomiting during pregnancy. This expansion reflects Materna’s commitment to providing women with tailored, science-based nutritional solutions that support them before conception, throughout pregnancy, and after childbirth, ultimately aiming to improve health outcomes for both mothers and their babies.
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Which geographic areas are influencing the growth of the fertility supplement market?
North America was the largest region in the fertility supplement market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the fertility supplement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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