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What Factors Are Driving the Anticipated Growth Rate of the Online/Virtual Fitness Market Through 2034?

The size of the online or virtual fitness market has witnessed remarkable expansion over the past few years. The market, valued at $28.2 billion in 2024, is projected to increase to $38.59 billion in 2025, growing at a compound annual growth rate (CAGR) of 36.8%. This substantial growth during the historic period is a result of several factors. These include robust economic development in emerging markets, a surge in the use of online fitness applications, growth in digitalization, a rising interest in health insurance, and the emergence of the COVID-19 pandemic.

Over the forthcoming years, the online or virtual fitness market is projected to undergo significant expansion. The market is anticipated to balloon to a staggering $119.58 billion by 2029, with a compound annual growth rate (CAGR) of 32.7%. Factors contributing to this projected growth during the forecast period include an increase in government backing, the prevalent use of smart gadgets, and the escalating popularity of virtual fitness programs amongst the senior population. Key market trends during the forecast period include an emphasis on leveraging artificial intelligence for virtual fitness, development of virtual fitness stations, creation of inventive fitness applications, and a focus on strategic partnerships and collaborations.

What Key Drivers Are Accelerating the Growth of the online/virtual fitness Market During the Forecast Period?

The anticipated expansion of the online or virtual fitness market during the forecast period is attributed to the burgeoning use of smart devices. These smart devices, linked via numerous wireless protocols such as Bluetooth, Zigbee, NFC, Wi-Fi, LiFi, and 5G, monitor an individual’s daily activities. The 2022 survey data and the related home market size from policy advice reveal that 57% of US smart home device users report time efficiency on a day-to-day basis. These devices reportedly help them save about 30 minutes daily on average. As such, the growing prevalence of smart devices is set to trigger the upswing of the online or virtual fitness market during the forecast period.

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Who Are the Major Industry Leaders Accelerating Growth in the Online/Virtual Fitness Market?

Major companies operating in the online/virtual fitness market include:

• Peloton_x000D_

• Les Mills International Ltd._x000D_

• Fitness First_x000D_

• ClassPass Inc._x000D_

• Core Health & Fitness_x000D_

Which Current Trends Are Having the Most Impact on the Online/Virtual Fitness Market?

The trend of on-demand services is escalating in the digital fitness industry. These online fitness amenities allow users to access workout sessions whenever they want, with their preferred workout routines, exercise severity, and instructors. For example, in May 2022, Johnson Health Technology, an American online fitness services firm, introduced Matrix Connected solutions. With this service, gym and fitness owners can generate digital interactions for their members, providing individuals with exclusive on-demand training cycles.

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What Are the Key Components of the Online/Virtual Fitness Market, and How Do Its Segments Perform?

The online/virtual fitness market covered in this report is segmented –

1) By Device Type: Smart TV, Smartphones, Laptops Desktops And Tablets, Other Device Types

2) By Revenue Model: Subscription, Advertisement, Hybrid

3) By End User: Professional Gyms, Sports Institutes, Defense Institutes, Educational Institutions, Corporate Institutions, Individuals

Subsegments:

1) By Smart TV: Smart TVs With Fitness Apps, Streaming Fitness Services On Smart TVs

2) By Smartphones: Fitness Apps For iOS, Fitness Apps For Android, Wearable Integration

3) By Laptops, Desktops, And Tablets: Web-Based Fitness Platforms, Fitness Streaming Services On Tablets, Virtual Workout Programs

4) By Other Device Types: Virtual Reality (VR) Headsets, Gaming Consoles With Fitness Games, Fitness Equipment With Digital Connectivity

Which Regions Are Key Players in the Growth of the Online/Virtual Fitness Market?

North America was the largest region in the online/virtual fitness market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online/virtual fitness market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

How Is the Scope and Reach of the Online/Virtual Fitness Market Defined?

Online or virtual fitness is the fusion of fitness with technology. Online fitness is when a coach or personal trainer provides people with fitness coaching through the Internet. Online or virtual fitness is provided through training videos offered through an app or online dashboard run by the coach.

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