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How has the sexual wellness market grown over the years?

In recent years, the size of the sexual wellness market has seen significant expansion. Projected to surge from $47.27 billion in 2024 to $51.56 billion in 2025, the compound annual growth rate (CAGR) stands at 9.1%. The escalation witnessed in the historical span is down to the shifts in societal perspectives pertaining to sex and sexual health, a mounting focus on comprehensive health and well-being, enhanced sexual education, and the endorsement of sexual wellness products and habits.

What Is the forecasted market size and growth rate for the sexual wellness market?

The sexual wellness market size is expected to see strong growth in the next few years. It will grow to $72.32 billion in 2029 at a compound annual growth rate (CAGR) of 8.8%. The growth in the forecast period can be attributed to the rising prevalence of STDs, greater acceptance and open discussions about sexuality, expanding product variety, increased online shopping and discreet purchasing options, and improved marketing strategies. Major trends in the forecast period include the integration of IoT technology, smart sex toys, the use of VR technology to create immersive sexual experiences, and AI-powered sex toys.

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What are the major factors driving growth in the sexual wellness market?

The growth of the sexual wellness market is anticipated to be driven by the escalating occurrence of sexually transmitted diseases. An STD is an infection that is transferred through sexual interaction, caused by either bacteria, viruses, or parasites. Factors such as high-risk sexual activities and lack of knowledge regarding transmission and preventive measures contribute to the rising prevalence of STDs. Sexual wellness encourages a proactive stance towards sexual health, enabling individuals to make educated choices and adopt behaviors that reduce STD risks while enhancing overall health. For example, GOV.UK, a UK government website, reported in June 2024 that there had been 401,800 new diagnoses of sexually transmitted infections in 2023. This marked a 4.7% increase from the 383,789 cases reported in 2022. Hence, the escalating prevalence of STDs is contributing to the growth of the sexual wellness market.

What key areas define the segmentation of the global sexual wellness Market?

The sexual wellness market covered in this report is segmented –

1) By Product: Antifungal Agents, Sex Toys Or Vibrators, Condoms And Female Contraceptives, Personal Lubricants, Erotic Lingerie, Pregnancy Testing Products, Other Sexual Wellness Products

2) By Packaging Type: Blister Packs, Bottles And Dispensers, Clamshell Packaging, Tubes, Cardboard Boxes, Jars, Sachets, Pump Bottles

3) By Consumer Orientation: Men, Women

4) By Distribution Channel: Modern Trade, Convenience Stores, Departmental Stores, Specialty Stores, Mono Brand Stores, Online Retailers, Drug Stores

Subsegments:

1) By Antifungal Agents: Topical Antifungal Creams, Oral Antifungal Medications

2) By Sex Toys Or Vibrators: Vibrators, Dildos, Couples’ Toys, Wearable Sex Toys

3) By Condoms and Female Contraceptives: Male Condoms, Female Condoms, Contraceptive Sponges, Contraceptive Films

4) By Personal Lubricants: Water-Based Lubricants, Silicone-Based Lubricants, Oil-Based Lubricants

5) By Erotic Lingerie: Bodysuits, Teddies, Babydolls and Chemises, Corsets and Bustiers

6) By Pregnancy Testing Products: Home Pregnancy Test Kits, Digital Pregnancy Tests, Ovulation Test Kits

7) By Other Sexual Wellness Products: Intimate Wash Products, Libido Enhancers, Delay Sprays Or Gels, Fertility Supplements

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Who are the key firms paving the way for growth in the sexual wellness market?

Major companies operating in the sexual wellness market are Reckitt Benckiser Group plc, Okamoto Industries Inc., LELO, Mankind Pharma, Doc Johnson Enterprises, Karex Berhad, Tenga Co. Ltd., California Exotic Novelties LLC, Veru Inc., Blush Novelties Inc., OhMiBod LLC, LifeStyles Healthcare Pte. Ltd., AdvaCare Pharma, BioFilm Inc., Pjur Group Luxembourg S.A., Wicked Sensual Care, HLL Lifecare Limited (HLL), Church & Dwight, Bijoux Indiscrets SL, CC Wellness, Hot Octopuss, Satisfyer (EIS GmbH), Womanizer Group Management GmbH, Humanwell Group

How are evolving market trends shaping sexual wellness Strategies?

In an attempt to meet the surge in consumer demand enhancing intimacy and pleasure, large enterprises in the sexual wellness market are putting their focus on creating novel sexual wellness products, such as desire-boost gummies. These gummies function as dietary supplements aimed to enhance libido or sexual desire. They are packed with essential ingredients such as minerals, vitamins, amino acids and herbal extracts, notorious for supporting sexual health and vitality. In an example from November 2023, Setu Nutrition Private Limited, an innovator of dietary supplements from India, unveiled its new Desire Boost gummies product line to meet the increasing demand for natural solutions enhancing sexual health and vitality. This was done in cooperation with MyMuse, a wellness brand from India. The gummies, which are convenient, tasty, and free of caffeine, GMOs, and side effects, comprise a mixture of clinically-approved, plant-sourced constituents such as Ashwagandha, Gokshura, Korean Ginseng, Shatavari, L-Arginine, and L-Citrulline, making them suitable for everyday consumption.

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What regions are contributing significantly to the growth of the sexual wellness market?

North America was the largest region in the sexual wellness market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sexual wellness market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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