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What CAGR is Anticipated for the Healthcare CRM Market During the Forecast Period, and Why?

In recent years, there has been a significant expansion in the size of the healthcare CRM market. Its growth is forecasted to expand from $20.87 billion in 2024 to a substantial $24.12 billion in 2025, reflecting a noteworthy compound annual growth rate (CAGR) of 15.6%. Factors contributing to its growth during the historic period include enhancements in patient-centric care, meeting regulatory requirements, managing population health, integrating telehealth, and managing referrals.

In the near future, the healthcare CRM market size is predicted to witness a significant surge, expanding to $45.34 billion by 2029 with a compound annual growth rate (CAGR) of 17.1%. The primary factors driving growth during the forecast period include the development of telemedicine, predictive analytics, interoperability, readiness against pandemics, and emphasis on value-based care. Key trends expected during this forecast period are data analytics and insights, mobile crm applications, individualized care strategies, artificial intelligence with chatbots, and social determinants of health.

What Market Dynamics Are Playing a Key Role in Accelerating the Growth of the healthcare crm Market?

The increase in the adoption of Customer Relationship Management (CRM) systems in healthcare facilities is predicted to boost the growth of the healthcare CRM market going forward. CRM software in healthcare holds an extensive patient database that is securely kept and cannot be accessed by third parties. Patients can easily acquire the needed details from the medical CRM software by contacting them via text, phone call, or email from any place at any time. The existence of a medical CRM allows the healthcare industry to offer instant services and solutions and it enhances the overall efficiency of healthcare facilities. For example, according to Financesonline, a platform based in Poland for reviews of SaaS/B2B software and financial items, in 2022 over 90% of hospitals will implement electronic health records (EHR). CRM systems will support EHR by providing and merging communication capabilities for multiple patient engagements at once and allow users to access patient profiles. Hence, the accelerated adoption of CRM in healthcare institutions is fuelling the demand for the healthcare CRM market.

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Who Are the Key Firms Paving the Way for Growth in the Healthcare CRM Market?

Major companies operating in the healthcare CRM market include:

• Accenture plc_x000D_

• Allscripts Healthcare LLC_x000D_

• Amdocs_x000D_

• Alvaria Inc._x000D_

• Cerner Corporation_x000D_

What Are the Most Influential Trends Currently Shaping the Healthcare CRM Market?

Leading corporations in the healthcare CRM market are introducing innovative products like MyChart that significantly improve patient engagement. MyChart enables patients to access their personal medical records, schedule appointments, and communicate securely with healthcare providers. It is a popular patient portal, developed to provide patients with access to their health-related information and simplify their healthcare interactions. For instance, in March 2022, Epic Systems Corporation, a healthcare software company based in the US, unveiled Cheers, a CRM platform specifically intended for the healthcare industry. Cheers aims to heighten patient engagement and simplify communication by seamlessly integrating with existing electronic health record (EHR) systems. This novel platform allows healthcare organizations to engage patients through trusted channels like MyChart, increasing the chances of patient interaction in comparison to regular outreach methods.

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What Are the Primary Segments of the Healthcare CRM Market and Their Roles in Growth Dynamics?

The healthcare CRM market covered in this report is segmented –

1) By Component: Software, Services

2) By Technology: Predictive, Mobile, Social, Collaborative, Other Technologies

3) By Deployment Model: On-Premise Model, Web or Cloud-based Model

4) By Application: Community Outreach, Community Health Education, Service Outreach or Promotion, Financial Donor Management, Case Coordination, Patient Information Management, Pre-Authorizations or Eligibility, Other Applications

5) By End-Users: Providers, Payers, Life Science Industry

Subsegments:

1) By Software: Patient Relationship Management Software, marketing Automation Software, Analytics And Reporting Tools, Appointment Scheduling Software

2) By Services: Consulting Services, Implementation Services, Training And Support Services, Maintenance Services

Which Regions Are Essential for the Growth of the Healthcare CRM Market?

North America was the largest region in the healthcare CRM market in 2024. The regions covered in the healthcare CRM market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

How Is the Definition of the Healthcare CRM Market Impacting Future Growth?

Healthcare CRM is a customer relationship management (CRM) system made exclusively for the healthcare sector that combines data from numerous sources (consumer and patient demographics, psychographics, social, behavioural, clinical, financial, website, contact centre, provider credentialing, etc.) to give a thorough picture of patients’ routines and activities.

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