Healthcare CRM Market Forecast and Insights: Exploring Growth Trends, Market Size, and Emerging Opportunities
2042 Market Reports Update: Market Size Forecasts to 2034, Key Trends, Leading Players, and Top Regions – Get Ahead of the Competition Today!
How Are Key Drivers Contributing to the Growth and Expansion of the Healthcare CRM Market?
The growth of the healthcare CRM market is anticipated to be fuelled by the increasing implementation of CRM systems in hospitals and clinics. A comprehensive patient database is managed by healthcare CRM software, where the data is securely kept and not accessible to external entities. Patients can easily access the necessary information by texting, calling or emailing the CRM medical software from anywhere and anytime. The healthcare sector can offer instantaneous services and solutions and increase overall hospital efficiency with the presence of medical CRM. As stated in an article by Financesonline, a provider of feedback on SaaS/B2B software and financial products based in Poland, more than 90% of hospitals are projected to deploy electronic health records (EHR) in 2022, with CRMs enhancing EHR by providing unified communication capabilities for multiple patient engagements concurrently and allowing users to access patient profiles. Consequently, the escalating utilization of CRM in hospitals and clinics is fuelling the healthcare CRM market’s demand.
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#What is the Projected CAGR for the Healthcare CRM Market Size from 2025 to 2034?
There has been a significant expansion in the size of the healthcare CRM market in the preceding years. The market that stood at $20.87 billion in 2024 is projected to escalate to $24.12 billion in 2025, marking a compound annual growth rate (CAGR) of 15.6%. This surge during the historic period is largely due to factors such as telehealth integration, regulatory compliance, population health management, patient-centered care, and referral management.
The size of the healthcare CRM market is anticipated to experience a swift expansion in the coming years. The market is projected to amplify to $45.34 billion by 2029, growing at a compound annual growth rate (CAGR) of 17.1%. The growth in the predicted period is credited to the broadening of telemedicine, predictive analytics, interoperability, preparedness for pandemics, and value-based care. Notable trends during this forecast period consist of data analytics and insights, mobile CRM apps, personalized care plans, artificial intelligence alongside chatbots, and social health determinants.
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What New Market Trends Are Reshaping theHealthcare CRM Market and Its Opportunities?
Leading organizations in the healthcare CRM market are developing products such as MyChart that enhance patient interaction by allowing access to medical histories, scheduling appointments, and establishing secure communication with healthcare professionals. MyChart is a patient portal widely embraced to offer patients access to their own health data and regulate their healthcare interactions. For instance, Epic Systems Corporation, a healthcare software firm based in the US, launched Cheers in March 2022. Cheers is a CRM platform explicitly designed for the healthcare sector, striving to boost patient participation and streamline dialogue by deeply integrating with current electronic health record (EHR) systems. This inventive platform lets healthcare institutions involve patients via trusted avenues like MyChart, thereby increasing the chances of patient engagement compared to general outreach strategies.
Who Are the Leading Market Players Fueling Growth in the Healthcare CRM Market Trend?
Major companies operating in the healthcare CRM market include Accenture plc, Allscripts Healthcare LLC, Amdocs, Alvaria Inc., Cerner Corporation, Healthgrades Marketplace LLC, IBM Corporation, Infor Inc., Keona Health, Microsoft Corporation, NICE Systems Inc., Oracle Corporation, Pegasystems Inc., R1 RCM Inc., SAP SE, SugarCRM Inc., Veeva Systems Inc., Verint Systems Inc., Zoho Corporation Pvt. Ltd., Athenahealth, Brightree LLC, ChARM Health Pty Ltd., CureMD Inc., DocPlanner Group, DrChrono, eClinicalWorks, Epic Systems Corp., Evariant Co., Greenway Health, HubSpot Inc., Insightly Inc., Kareo Inc.
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How is the Global Healthcare CRM Market Segemented?
The healthcare CRM market covered in this report is segmented –
1) By Component: Software, Services
2) By Technology: Predictive, Mobile, Social, Collaborative, Other Technologies
3) By Deployment Model: On-Premise Model, Web or Cloud-based Model
4) By Application: Community Outreach, Community Health Education, Service Outreach or Promotion, Financial Donor Management, Case Coordination, Patient Information Management, Pre-Authorizations or Eligibility, Other Applications
5) By End-Users: Providers, Payers, Life Science Industry
Subsegments:
1) By Software: Patient Relationship Management Software, marketing Automation Software, Analytics And Reporting Tools, Appointment Scheduling Software
2) By Services: Consulting Services, Implementation Services, Training And Support Services, Maintenance Services
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Which Geographics are Influencing the Growth of the Healthcare CRM Market?
North America was the largest region in the healthcare CRM market in 2024. The regions covered in the healthcare CRM market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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