Healthcare Data Monetization Market Growth Outlook: Trends, Market Size, and Opportunities Over the Next Decade
2025 Market Reports Update: Market Size Forecasts to 2034, Key Trends, Leading Players, and Top Regions – Get Ahead of the Competition Today!
What Industry-Specific Factors Are Fueling the Growth of theHealthcare Data Monetization Market?
The healthcare data monetization market is projected to grow due to the increasing use of electronic health records. These digital records, which store a patient’s medical history, diagnoses, medications, and treatments, are a key factor in healthcare data monetization, used in medical research, drug discovery and clinical trials to improve treatments and personalize medicine. As an example, a Munich Re Group survey in June 2023 revealed that about 90% of the 32 companies surveyed are utilizing electronic health records. This shows an increase in EHR adoption by 38% since 2020. Consequently, the surge in the use of electronic health records is fueling the expansion of the healthcare data monetization market.
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#How Does the ProjectedHealthcare Data Monetization Market Growth Compare Over the Forecast Period?
The market size of healthcare data monetization has seen a swift expansion in the past few years. An increase from $0.83 billion in 2024 to $0.99 billion in 2025 demonstrates a compound annual growth rate (CAGR) of 19.9%. The past growth is credited to a heightened awareness and focus on data privacy and security, along with a surge in the utilization of outside data sources.
The market for monetizing healthcare data is projected to experience a swift expansion in the coming years, reaching a staggering $2.04 billion by 2029 with a compound annual growth rate (CAGR) of 19.7%. This expected growth over the forecast period can be ascribed to the broad adoption of electronic health records (EHR), along with an uptick in regulatory compliance and standards. Noteworthy trends for the forecast period encompass heightened concentration on data privacy and protection, development of data exchange platforms, extension of value-based care models, incorporation of artificial intelligence and machine learning, and the rise of data monetization partnerships.
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What Key Market Trends and Innovations Are Shaping the Future of theHealthcare Data Monetization Industry?
Leading enterprises in the healthcare data monetization sector are innovating digital transformation strategies, such as Software as a Service (SaaS), to facilitate more customized patient care by healthcare providers. SaaS is a software distribution model that hosts applications on the cloud, accessible over the internet via web browser or mobile application. In April 2023, for example, the US-based software company Salesforce launched its new Customer 360 for Health capabilities, designed to provide more tailored patient experiences. These innovations aim to optimize processes, cut costs, and elevate patient care through the use of real-time data, AI, and automation. These functions enable healthcare and life science institutions to enhance comprehensive care experiences with the total capacity of Salesforce technology, which includes real-time data from Data Cloud, Einstein AI, and automation with Flow.
Which Companies Are Leading the Charge in Expanding theHealthcare Data Monetization Market Growth?
Major companies operating in the healthcare data monetization market report are Google LLC, McKesson Corporation, Microsoft Corporation, Siemens AG, Accenture PLC, Oracle Corporation, SAP SE, Salesforce Inc., GE Healthcare, Infosys Limited, Cerner Corporation, OpenText Corporation, Epic Systems Corporation, Snowflake Inc., Informatica Inc., TIBCO Software Inc., QlikTech International AB, Innovaccer Inc., Sisense Inc., H1.Co, Infor, SAS Institute Inc., Virtusa Corp., John Snow Labs Inc., HTEC Group
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How is the Global Healthcare Data Monetization Market Segemented?
The healthcare data monetization market covered in this report is segmented –
1) By Type: Direct Data Monetization, Indirect Data Monetization
2) By Deployment: On-Premise, Cloud
3) By End User: Pharmaceutical And Biotechnology Companies, Healthcare Providers, Healthcare Payers, Medical Technology Companies
Subsegments:
1) By Direct Data Monetization: Data Licensing And Sales, Data Sharing Agreements, Subscription-Based Access To Data
2) By Indirect Data Monetization: Enhanced Patient Care Services, Improved Operational Efficiency, Targeted marketing And Advertising, Research And Development Collaborations
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Which Geographics are Influencing the Growth of the Healthcare Data Monetization Market?
North America was the largest region in the healthcare data monetization market in 2024. The regions covered in the healthcare data monetization market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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