Discover trends, market shifts, and competitive outlooks for the healthcare data monetization industry through 2025-2034 with The Business Research Company’s reliable data and in-depth research

How Has the Healthcare Data Monetization Market Growth Performance Trended Historically, And What Lies Ahead?

The market size for healthcare data monetization has seen a swift expansion in the past few years. The market is projected to rise from a value of $0.83 billion in 2024 to $0.99 billion in 2025, indicating a compound annual growth rate (CAGR) of 19.9%. The historical growth period has been driven by a heightened emphasis on data protection and security, as well as a surge in the utilization of external data sources.

The market size of healthcare data monetization is predicted to witness swift expansion in the coming years, reaching $2.04 billion in 2029 at a compound annual growth rate (CAGR) of 19.7%. This growth during the projected period can be linked to the prevalent use of electronic health records (EHR), amplified regulatory mandates and standards. Key trends during this projection period encompass an enhanced emphasis on data security and privacy, the ascendance of data exchange platforms, advancement of value-based care models, the integration of AI and machine learning, and the birth of data monetization partnerships.

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What Are the Core Market Drivers Propelling Growth in the Healthcare Data Monetization Industry?

The healthcare data monetization market is projected to experience significant growth due to the increasing utilization of electronic health records (EHRs). These digital copies of patient medical records, complete with their health history, diagnostics, medications and treatment procedures, are integral components of healthcare data monetization. They aid in crucial areas like medical research, the development of drugs, and clinical trials, enabling improved treatments and personalized medicine. A 2023 survey by Munich Re Group, a Germany-based insurance firm, involving 32 companies, revealed that about 90% of carriers currently employ EHRs. It also noted a surge in EHR adoption by 38% since 2020. Consequently, the expanded adoption of electronic health records is a major catalyst for the expansion of the healthcare data monetization market.

How Is the Healthcare Data Monetization Market Segmented?

The healthcare data monetization market covered in this report is segmented –

1) By Type: Direct Data Monetization, Indirect Data Monetization

2) By Deployment: On-Premise, Cloud

3) By End User: Pharmaceutical And Biotechnology Companies, Healthcare Providers, Healthcare Payers, Medical Technology Companies

Subsegments:

1) By Direct Data Monetization: Data Licensing And Sales, Data Sharing Agreements, Subscription-Based Access To Data

2) By Indirect Data Monetization: Enhanced Patient Care Services, Improved Operational Efficiency, Targeted marketing And Advertising, Research And Development Collaborations

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Which Regions Are Driving the Next Phase of the Healthcare Data Monetization Market Growth?

North America was the largest region in the healthcare data monetization market in 2024. The regions covered in the healthcare data monetization market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Key Market Trends and Innovations Are Shaping the Future of the Healthcare Data Monetization Industry?

Leading enterprises in the healthcare data monetization sphere are launching progressive advancements in the realm of digital transformation like Software as a Service (SaaS) aimed at enabling healthcare providers to tailor personalized patient interactions. SaaS is a software distribution paradigm where applications are preserved in the cloud and made accessible to users via the internet, usually through a web portal or a mobile application. For instance, Salesforce, a cloud software company based in the US, launched new Customer 360 for Health capabilities in April 2023 intended to aid healthcare providers in offering more personalized patient experiences. These technological enhancements intend to optimize processes, scale down expenses, and refine patient care through the use of real-time data, AI, and automation. These attributes aid healthcare and life sciences organizations in bettering the overall care experience leveraging the comprehensive power of Salesforce’s technology, which includes real-time data from Data Cloud, Einstein AI, and automated processes through Flow.

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How Is the Healthcare Data Monetization Market Defined and What Are Its Core Parameters?

Healthcare data monetization refers to the process of using healthcare data to obtain quantifiable economic benefits. It involves the practice of selling or licensing patient data to third-party organizations to generate revenue (direct monetization) or using healthcare data to improve existing products or create new ones that generate revenue (indirect monetization).

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