Medical Equipment

The Road Ahead for the Incontinence And Ostomy Care Products Market: Key Growth Trends and Opportunities to Watch

Updated 2025 Market Reports Released: Trends, Forecasts to 2034 – Early Purchase Your Competitive Edge Today!

What CAGR is Anticipated for the Incontinence And Ostomy Care Products Market During the Forecast Period, and Why?

The market size for incontinence and ostomy care products has seen significant growth in recent years. The market is projected to increase from $16.58 billion in 2024 to $17.54 billion in 2025 with a compound annual growth rate (CAGR) of 5.8%. The previous growth can be credited to factors such as a rise in the aging population, education and awareness initiatives, changes and coverage in healthcare insurance, advancements in surgical procedures, and the focus on patient-centric care.

Expectations are high for the incontinence and ostomy care products market, with robust growth predicted in the coming years. Projected to expand to $21.67 billion by 2029, at a compound annual growth rate (CAGR) of 5.4%, this growth is driven by factors such as the increased prevalence of chronic diseases, the growth of home healthcare services, customisation and personalisation, global market growth, advances in digital health technologies, and a shift towards value-based care. Key trends for the forecast period include technological progression, the incorporation of digital health, partnerships and collaborations, initiatives to improve quality, and educational and awareness campaigns.

What External and Internal Drivers Are Contributing to the Growth of the Incontinence And Ostomy Care Products Market’s Growth?

The escalation in digestive disorders is anticipated to catalyze the expansion of the incontinence and ostomy care products market. Digestive disorders encompass an array of medical ailments influencing the gastrointestinal tract – encompassing organs vital for digestion and processing food. Typical digestive conditions are the gastroesophageal reflux disease (GERD), irritable bowel syndrome (IBS), and inflammatory bowel disease (IBD). These disorders result from diet alterations, lifestyle modifications, stress fluctuations, and environmental aspects. Incontinence and ostomy care commodities are employed to alleviate symptoms such as fecal or urinary incontinence, predominantly after surgery or during intense cases. For example, Crohn’s and Colitis Canada, a nonprofit organization based in Canada, projected in June 2023, the populace affected by IBD in Canada is set to climb from 322,600 (0.8% of the population) in 2023 to 470,000 (1.1% of the population) in 2035, with anticipated diagnosis surges from 11,000 (1 every 48 minutes) in 2023 to 14,000 (1 every 38 minutes) in 2035. Hence, the boosting prevalence of digestive disorders is propelling the incontinence and ostomy care products market’s expansion.

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Which Companies Are Poised to Shape the Future of the Incontinence And Ostomy Care Products Market?

Major companies operating in the incontinence and ostomy care products market are:

• Cardinal Health Inc._x000D_

• Medtronic PLC_x000D_

• Medline Industries Inc._x000D_

• Kimberly-Clark Corp._x000D_

• Becton_x000D_

What Are the Latest Innovations and Trends Influencing the Incontinence And Ostomy Care Products Market?

Significant businesses operating in the market for incontinence and ostomy care goods are stepping up their activities to create superior products like soft convex ostomy systems, positioning them to have a competitive advantage in the marketplace. Soft convex ostomy systems, crafted for individuals who’ve undergone an ostomy procedure, where part of the intestine is surgically directed to the abdominal surface to create a stoma, are a unique type of medical device. For instance, in April 2024, Convatec Group plc, a medical device firm from the UK, initiated the release of Esteem Body with Leak Defense in the United States. This is a unique one-piece soft convex ostomy system designed to give a safe, long-lasting seal to prevent leakage. The product offers various soft convexity options to conform to diverse body and stoma shapes and is complemented by robust adhesive substances to safeguard the skin and forestall irritation. Esteem Body with Leak Defense is a part of Convatec’s inclusive ostomy care offerings, incorporating innovative elements to augment comfort and assurance for people with ostomies.

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What Are the Main Segments of the Incontinence And Ostomy Care Products Market, and How Are They Evolving?

The incontinence and ostomy care products market covered in this report is segmented –

1) By Type: Incontinence Care Products, Ostomy Care Products

2) By Disease Type: Crohn’s Disease, Ulcerative Colitis, Cancer, Diarrhea, Urinary Incontinence

3) By Application: Protection And Cleansing, Security And Leakage Control, Odor Control, Other Applications

4) By End-User: Hospitals, Clinics, Ambulatory Surgical Centers, Home Care Settings, Other End-users

Subsegments:

1) By Incontinence Care Products: Adult Diapers, Protective Underwear, Incontinence Pads And Liners, Absorbent Underpads, Incontinence Briefs, Urinary Catheters, Incontinence Creams And Skin Care Products, Disposable Bed Pads, Pull-Up Pants And Slip-on Diapers, Nighttime Incontinence Solutions

2) By Ostomy Care Products: Ostomy Bags (Colostomy, Ileostomy, Urostomy), Pouches And Pouching Systems, Ostomy Skin Barriers And Adhesives, Stoma Care Accessories ( Pastes, Powders), Ostomy Belt And Support Garments, Ostomy Flanges And Rings, Ostomy Irrigation Sets, Pouch Covers And Accessories, Skin Protection And Care Creams For Ostomates, Stoma Caps And Closures

What Regions Are Contributing Significantly to the Growth of the Incontinence And Ostomy Care Products Market?

North America was the largest region in the incontinence and ostomy care products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the incontinence and ostomy care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

How Is the Scope and Reach of the Incontinence And Ostomy Care Products Market Defined?

Incontinence and ostomy care products refer to specialized aids for managing bladder or bowel issues and maintaining stoma hygiene. They include absorbent pads, briefs, and skin barriers, serving to provide comfort, hygiene, and dignity for individuals with specific needs. These products aim to support daily activities, social interactions, and overall quality of life for those with incontinence or ostomy requirements.

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