Unlocking the Future of the Incontinence And Ostomy Care Products Market: Growth Rate, Key Trends, and Opportunities for 2025-2034
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What fueled the previous growth in the incontinence and ostomy care products market?
The market size for incontinence and ostomy care products has seen robust growth in the past few years. It’s projected to escalate from $16.58 billion in 2024 to $17.54 billion in 2025, marking a compound annual growth rate (CAGR) of 5.8%. The substantial growth observed in the historic timeframe can be accredited to factors like an expanding elderly population, heightened awareness and education, changes in healthcare policies and insurance coverage, progress in surgical procedures, and a shift towards more patient-centric care.
What will be the incontinence and ostomy care products market size in the future?
In the coming years, the market size for incontinence and ostomy care products is predicted to experience robust growth, reaching $21.67 billion in 2029 with a compound annual growth rate (CAGR) of 5.4%. The growth for this forecast period could be due to factors such as the rise in chronic diseases, the growth of home healthcare services, personalization and customization, expansion of the global market, advances in digital health technologies and a shift towards value-based care. Notable trends during this forecast period encompass technological progress, the incorporation of digital health, cooperative endeavors and partnerships, initiatives to enhance quality, and educational and awareness rallies.
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What main drivers are fueling expansion in the incontinence and ostomy care products market?
The upward trend in digestive ailments is anticipated to fuel the expansion of the incontinence and ostomy care products sector. Digestive ailments encompass a diverse array of health issues affecting the gastrointestinal (GI) tract, including the organs that digest and process food. GERD, IBS, and IBD are among the prevalent digestive conditions. These disorders are on the rise due to alterations in eating habits, lifestyle, stress levels, and environmental factors. Incontinence and ostomy care products are typically used to manage symptoms like fecal or urinary incontinence, especially post-surgery or in severe instances. For example, in June 2023, Crohn’s and Colitis Canada, a Canadian nonprofit group, projected the number of IBD cases in Canada to escalate from 322,600 (0.8% of the population) in 2023 to 470,000 (1.1% of the population) by 2035, with the rate of diagnosis rising from 11,000 (1 every 48 minutes) in 2023 to 14,000 (1 every 38 minutes) in 2035. Hence, the upsurge in digestive disorders is propelling the expansion of the incontinence and ostomy care products market.
What key areas define the segmentation of the global incontinence and ostomy care products market?
The incontinence and ostomy care products market covered in this report is segmented –
1) By Type: Incontinence Care Products, Ostomy Care Products
2) By Disease Type: Crohn’s Disease, Ulcerative Colitis, Cancer, Diarrhea, Urinary Incontinence
3) By Application: Protection And Cleansing, Security And Leakage Control, Odor Control, Other Applications
4) By End-User: Hospitals, Clinics, Ambulatory Surgical Centers, Home Care Settings, Other End-users
Subsegments:
1) By Incontinence Care Products: Adult Diapers, Protective Underwear, Incontinence Pads And Liners, Absorbent Underpads, Incontinence Briefs, Urinary Catheters, Incontinence Creams And Skin Care Products, Disposable Bed Pads, Pull-Up Pants And Slip-on Diapers, Nighttime Incontinence Solutions
2) By Ostomy Care Products: Ostomy Bags (Colostomy, Ileostomy, Urostomy), Pouches And Pouching Systems, Ostomy Skin Barriers And Adhesives, Stoma Care Accessories ( Pastes, Powders), Ostomy Belt And Support Garments, Ostomy Flanges And Rings, Ostomy Irrigation Sets, Pouch Covers And Accessories, Skin Protection And Care Creams For Ostomates, Stoma Caps And Closures
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Who are the dominant players expanding their reach in the incontinence and ostomy care products market?
Major companies operating in the incontinence and ostomy care products market are Cardinal Health Inc., Medtronic PLC, Medline Industries Inc., Kimberly-Clark Corp., Becton, Dickinson and Company (BD), Essity AB, B. Braun Melsungen AG, UniCharm Corporation, Smith & Nephew PLC, Domtar Corporation, First Quality Enterprises Inc., Coloplast AS, Teleflex Incorporated, Hartmann Group, ConvaTec Inc., ONTEX International N.V., Hollister Incorporated, Abena AS, C. R. Bard Inc., Salts Healthcare Ltd., Attends Healthcare Products Inc., Torbot Group Inc., TZMO SA
What key trends are currently impacting the incontinence and ostomy care products market’s development?
Companies that dominate the incontinence and ostomy care products market are stepping up their game by innovating and developing superior products such as soft convex ostomy systems to maintain a competitive advantage. These systems are special medical tools aimed at individuals that have conceded to ostomy surgery, which entails bringing a section of the intestine to the abdomen surface for the creation of a stoma. Convatec Group Plc, a medical device firm based in the UK, for example, in April 2024 introduced Esteem Body with Leak Defense in the US market. This new innovation is a single-piece soft convex ostomy system developed to provide a long-lasting, secure sealing solution to prevent leaks. The product is unique in its variety of soft convexity options, designed to be adaptable to varying body shapes and stoma forms. It also uses the highest quality adhesives to protect the skin from irritation. The Esteem Body with Leak Defense is a product under Convatec’s extensive ostomy care solutions, specially keyed with unique characteristics to increase comfort and confidence for those with ostomy.
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Which regions are emerging as leaders in the incontinence and ostomy care products market?
North America was the largest region in the incontinence and ostomy care products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the incontinence and ostomy care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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