What’s Driving Growth in the Natural Immune Booster Market? Insights into Key Trends and Opportunities
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How has the natural immune booster market grown in recent years?
Recent years have witnessed robust growth in the size of the natural immune booster market. The industry, which is anticipated to be $14.06 billion in value in 2024, is estimated to have a surge to $15.44 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 9.9%. The notable growth during the historical period can be credited to increased consciousness concerning the vital role of immune health, a transition towards preventive healthcare and wellness-oriented lifestyles, a surging aging demographic, an escalating incidence of chronic ailments, and the broader availability of natural immune boosters via numerous retail outlets.
How is the natural immune booster market size expected to evolve during the forecast period?
The market size for natural immune boosters is predicted to observe significant growth in the forthcoming years, potentially reaching $22.3 billion by 2029, progressing at a compound annual growth rate of 9.6%. This anticipated growth during the forecast period can be credited to several factors, such as increased consumer focus on health after the pandemic, growing popularity of wellness tourism and holistic health methods, the expansion of e-commerce and online retail, on the rise demand for personalized nutrition and bespoke wellness services, and a growing emphasis on environmental-friendly processes. Several predominant trends in the forecasted period include innovative product formulations, delivery systems and manufacturing methods, the creation of natural, organic and clean-label products devoid of artificial additives or preservatives, the invention of plant-based ingredients and vegan friendly recipes, the adoption of personalised nutrition and wellness regimes, incorporation of digital technologies and health apps and a focus on sustainable methods of sourcing and environmental-friendly packaging.
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Which key drivers are propelling the natural immune booster market’s growth?
The heightened consciousness surrounding health and wellness is predicted to drive the expansion of the natural immune booster market. The increased realization of the link between lifestyle decisions and overall health is resulting in this heightened consciousness. Natural immune boosters such as echinacea, vitamin C, elderberry, garlic and probiotics are commonly utilized in health and wellness due to their potential to improve the body’s immune system and overall health. For example, a survey conducted by the International Food Information Council (IFIC), a non-profit organization based in the US that delivers scientifically-based data on food safety, nutrition, and health, revealed that in May 2022, 52% of 1,005 American respondents followed a healthy diet or eating pattern in 2022, marking a 39% increase from 2021. This rise was particularly noted amongst those under 50, who followed popular diets like clean eating (16%), mindful eating (14%), calorie counting (13%), and plant-based (12%). Hence, the escalating awareness and understanding of health and wellness are driving the growth of the natural immune booster market.
What are the market segments in the natural immune booster industry?
The natural immune booster market covered in this report is segmented –
1) By Product Type: Herbal Supplements, Vitamins And Minerals, Probiotics, Functional Foods And Beverages, Essential Oils, Other Product Types
2) By Distribution Channel: Health Food Stores, Online Retailers, Pharmacies And Drug Stores, Supermarkets And Hypermarkets, Other Distribution Channels
3) By Application: Immune System Support, Cold And Flu Relief, Allergy Management, Respiratory Health, Digestive Health, Other Applications
Subsegments:
1) By Herbal Supplements: Echinacea, Elderberry, Astragalus, Ginseng, Turmeric Or Curcumin, Other Herbal Supplements
2) By Vitamins And Minerals: Vitamin C, Vitamin D, Zinc, Vitamin E, Magnesium, Other Vitamins And Minerals
3) By Probiotics: Lactobacillus, Bifidobacterium, Saccharomyces Boulardii, Other Probiotics
4) By Functional Foods And Beverages: Immunity-Boosting Drinks (Fruit Juices, Smoothies), Fortified Foods (Fortified Snacks, Cereals), Functional Teas And Coffees, Energy Bars And Snacks
5) By Essential Oils: Eucalyptus Oil, Tea Tree Oil, Oregano Oil, Peppermint Oil, Lavender Oil, Other Essential Oils
6) By Other Product Types: Mushrooms (Reishi, Shiitake), Honey And Royal Jelly, Superfoods (Spirulina, Chlorella), Bee Propolis And Other Bee-Derived Products
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Which leading companies are shaping the growth of the natural immune booster market?
Major companies operating in the natural immune booster market are Herbalife Nutrition Ltd., Hansen A/S, The Clorox Company, Royal DSM N.V., Angel Yeast Co. Ltd., Lallemand Inc., Swanson Health Products Inc., NOW Health Group Inc., The Nature’s Bounty Co., Garden of Life LLC, Blackmores Limited, Nordic Naturals Inc., Jarrow Formulas Inc., Nature’s Way Products LLC, Rainbow Light Nutritional Systems Inc., Gaia Herbs LLC, Schiff Nutrition International Inc., MegaFood Inc., New Chapter Inc., Solgar Inc., Carlson Laboratories Inc., BioSchwartz LLC, Source Naturals Inc., Specialty Biotech Co. Ltd., Biotec Pharmacon ASA
What are the key trends shaping the future of the natural immune booster market?
Major corporations in the natural immune booster market are focusing their efforts on creating innovative product like herbal supplements to meet the rising consumer demand for clean, sustainable, and effective wellness products. Herbal supplements are plant-based products primarily aimed at supporting health and wellness, often used as natural replacements to conventional medicine for purposes such as boosting immunity, enhancing digestion, or reducing inflammation. For example, in August 2023, the American multi-level marketing company Herbalife launched a line of supplements called Herbalife V. This line of products includes vegan-friendly plant-based protein shakes with protein derived from peas, pumpkin seeds, and chia seeds. It also includes an organic greens booster made from fruits, vegetables, superfoods, and green tea. The immune-supporting formula is packed with vitamins C and D, as well as zinc, and it’s designed to enhance immunity. Similarly, the digestive-support formula is created with oat and guar fiber to assist digestion. Certified as USDA Organic, non-GMO, kosher, and vegan, these products offer a healthy and natural choice for diverse dietary needs.
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Which geographic areas are influencing the growth of the natural immune booster market?
North America was the largest region in the natural immune booster market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the natural immune booster market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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