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How has the online/virtual fitness market grown over the years?

The digital fitness industry has witnessed a significant expansion in its market size over the past few years. The market is projected to swell from $28.2 billion in 2024 to $38.59 billion in 2025, marking a Compound Annual Growth Rate (CAGR) of 36.8%. Various factors have fueled this surge, such as robust economic development in burgeoning markets, a surge in usage of online fitness applications, heightened digitization, increasing interest in health insurance and the spread of the COVID-19 pandemic.

What Is the forecasted market size and growth rate for the online/virtual fitness market?

The market size for loyalty management is projected to experience a swift expansion in the upcoming years, reaching $24.12 billion in 2029 with a compound annual growth rate (CAGR) of 17.6%. This projected growth during the forecast period could be due to sustainability and ethical practices, immediate involvement, elements of gamification, voice and conversational interfaces, and corporate social and environmental responsibility. The period is expected to be characterized by key trends such as personalization and AI, the use of blockchain for loyalty programs, subscription-based models, digital wallet incorporation, cross-industry teamwork, and voice and conversational interfaces.

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What are the major factors driving growth in the online/virtual fitness market?

The expansion of the online or virtual fitness market is projected to be driven by the growing usage of smart devices during the forecast period. These intelligent devices monitor an individual’s daily routines by linking to other gadgets or networks through a variety of wireless protocols like Bluetooth, Zigbee, NFC, Wi-Fi, LiFi, and 5G. For instance, policy advice data from 2022 suggests that 57% of US smart home device users have reported daily time savings, as per the findings from the connected home market survey. The daily savings time averaged roughly around 30 minutes, as these gadgets have been helpful in time management. Consequently, the growth of the online or virtual fitness market is anticipated to be bolstered by the increased prevalence of these smart devices throughout the forecast period.

What key areas define the segmentation of the global online/virtual fitness Market?

The online/virtual fitness market covered in this report is segmented –

1) By Device Type: Smart TV, Smartphones, Laptops Desktops And Tablets, Other Device Types

2) By Revenue Model: Subscription, Advertisement, Hybrid

3) By End User: Professional Gyms, Sports Institutes, Defense Institutes, Educational Institutions, Corporate Institutions, Individuals

Subsegments:

1) By Smart TV: Smart TVs With Fitness Apps, Streaming Fitness Services On Smart TVs

2) By Smartphones: Fitness Apps For iOS, Fitness Apps For Android, Wearable Integration

3) By Laptops, Desktops, And Tablets: Web-Based Fitness Platforms, Fitness Streaming Services On Tablets, Virtual Workout Programs

4) By Other Device Types: Virtual Reality (VR) Headsets, Gaming Consoles With Fitness Games, Fitness Equipment With Digital Connectivity

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What are the top market players propelling the growth of the online/virtual fitness industry?

Major companies operating in the online/virtual fitness market include Peloton, Les Mills International Ltd., Fitness First, ClassPass Inc., Core Health & Fitness, Econofitness, Sworkit Company, Daily Burn, Viva Leisure, Reh-Fit Centre, Cult.fit, StepSetGo, Move Technologies Group Ltd., MoveGB, VIXY BV, Wexer Virtual, Fitbit Inc., Planet Fitness Franchising LLC, GOLD’S GYM, Anytime Fitness LLC, OX Fitness Club, AYO Fitness Club, Academia Bio Ritmo, Bodytech Sports Medicine, Erada Center, Vogue Fitness, Dr. Amina Al Amiri Clinic, Sporter.com, Body and Soul Health Club, Lifeline Wellness, FitRepublik, Life Diagnostics, esadore international, Nutreats, Karien CSN Diet, Express Fitness, Matrix Fitness South Africa, MAKROSAFE Holdings (Pty) Ltd, IPS: Health and Wellness, Camelot Spa Group

What are the key trends shaping the future of the online/virtual fitness market?

The surge in on-demand services is a critical trend attracting interest in the online virtual fitness market. These on-demand online fitness services allow users to reach fitness sessions at their leisure, selecting workout programs, exercise difficulty, and personal trainers. For example, Johnson Health Technology Company, a US online fitness services firm, in May 2022, introduced Matrix Connected solutions. This allows gyms and fitness club owners to provide digital experiences for their members, and individuals can undertake exclusive on-demand training programs.

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What regions are dominating the online/virtual fitness market growth?

North America was the largest region in the online/virtual fitness market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online/virtual fitness market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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