The Business Research Company’s market reports offer an in-depth analysis on the market’s growth potential, major drivers, key trends and more.

A Flourishing Market Landscape

The oral care market has witnessed robust growth in recent years, showcasing promising prospects for the future.

Market Expansion

• The market size surged from $45.96 billion in 2023 to $50.23 billion in 2024, with a notable CAGR of 9.3%.
• Projections for the future are even more promising, reaching $70.11 billion in 2028 at a CAGR of 8.7%.

Historical Catalysts

• Consumer awareness and consciousness.
• Aging population contributing to increased oral care needs.
• Emergence of dental tourism.
• Economic growth fostering affordability of oral care.
• Growing demand for sensitivity and gum health solutions.

Unveiling Growth Drivers

Growing Demand for Dental Treatments

• Increased demand for dental treatments is expected to be a pivotal factor in propelling oral care market growth.
• Dental treatments play a crucial role in diagnosis, prevention, and management of oral health issues.
• In the UK, a notable 23.2% increase in dental disorder treatments was reported, reaching 32.5 million instances in August 2023.

Key Market Players

• Procter & Gamble Co.
• Johnson & Johnson Services Inc.
• GlaxoSmithKline PLC.
• Church & Dwight Co. Inc.
• Colgate Palmolive Co.
• And many more.

Read More On The Oral Care Market Report 2024 – https://www.thebusinessresearchcompany.com/report/oral-care-global-market-report

Technological Innovations Redefining Oral Care

Wavelength Technology Revolutionizes Whitening

• Major companies are leveraging technology to introduce advanced products in the market.
• ComfortFit LED Teeth Whitening Kit and Express Teeth Whitening Pen incorporate Wavelength Technology.
• Colgate-Palmolive Company’s Optic White ComfortFit LED Teeth Whitening Kit offers a unique user experience, focusing on comfort, uniformity, ease of use, efficacy, and speed.
• The kit utilizes specific wavelengths of light for a quick, 10-day stain removal process, compatible with smartphones.

Wellnex Life’s Strategic Acquisition

• Wellnex Life Limited, based in Australia, acquired Mr. Bright Ltd. in December 2022.
• The acquisition aims to expand Wellnex’s product portfolio in oral care and teeth-whitening markets.
• Focused on improving distribution channels, enhancing product ecosystem, and providing a broader range of health and wellness solutions.
• Bright Ltd., a UK-based company, specializes in oral care offerings, including teeth-whitening products and services.

Market Segmentation and Regional Dominance

Diverse Product Types

1. Toothpaste
2. Mouth Wash and Rinse
3. Teeth Whitening
4. Dental Floss
5. Tooth Brush
6. Orthodontic Wax

Distribution Channels

• Store-based
• Non-Store-Based

End Users

• Hospitals
• Dental Clinics

Regional Landscape

• In 2023, Asia-Pacific emerged as the largest region in the oral care market.

Future Trends and Opportunities

• Preventive and Personalized Care:
  • Anticipated to drive growth in the forecast period.
• Eco-friendly Products:
  • Growing demand for sustainable and environmentally friendly oral care solutions.
• Natural and Organic Products:
  • A key trend in the forecast period.
• Smart Oral Care Devices:
  • Integration of technology for personalized and efficient oral care.
• CBD-infused Oral Care:
  • A rising trend in product development.

As the oral care market continues its upward trajectory, fueled by technological innovations, strategic acquisitions, and evolving consumer preferences, the industry is set for dynamic growth and transformation. The emphasis on preventive care, sustainability, and advanced technologies positions oral care as a crucial component of overall well-being.

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