The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

As per The Business Research Company’s Oral Hygiene Global Market Report 2024, the oral hygiene market is expected to show significant growth in the forecast period.

Market Size and Growth Trends

• The oral hygiene market has shown robust growth, reaching $47.55 billion in 2023 and is projected to hit $50.14 billion in 2024, growing at a CAGR of 5.4%.
• Forecasted to grow to $62.99 billion by 2028, with a CAGR of 5.8%.
• Drivers include rising awareness of oral health, technological advancements, increasing disposable incomes, and expanded access to dental services.

Major Trends Shaping the Future

• Demand for Natural Products: Surge in consumer preference for natural and sustainable oral care products.
• Advanced Technologies: Adoption of smart, software-enabled toothbrushes and innovative dental care technologies.
• Product Diversification: Introduction of specialized products like probiotics and herbal extracts.
• Digital Health Solutions: Growth of e-commerce platforms and digital health solutions in oral care.

View More On The Oral Hygiene Market Report 2024 – https://www.thebusinessresearchcompany.com/report/oral-hygiene-global-market-report

Growing Awareness of Oral Health Care Is Driving Market Expansion
The emphasis on oral health care is growing due to its role in preventing dental diseases and enhancing overall well-being. Increased awareness translates into higher adoption rates of oral hygiene products, driving market growth significantly. For instance, national dental expenditures in the US surged from $146 billion in 2020 to $162 billion in 2021, reflecting increased spending on oral health care.

Key Players in the Market
Major companies driving innovation and market growth include:

• The Procter & Gamble Company
• Johnson & Johnson
• Unilever PLC
• GlaxoSmithKline plc
• Colgate-Palmolive Company
• Philips NV
• Church & Dwight Co. Inc.
• Dentsply Sirona Inc.
• Patanjali Ayurved Limited
• Sunstar Suisse SA
• Ivoclar Vivadent AG
• Ranir LLC

Technological Advancements in Oral Hygiene Products
Innovations such as smart toothbrushes are revolutionizing oral care:

• Burst Oral Care: Launched Pro Sonic and Curve Sonic Toothbrushes with advanced features like smart sensors, software-enabled brushing feedback, and extended battery life, catering to diverse consumer needs and preferences.

Strategic Acquisitions Driving Market Growth

• Sunstar’s Acquisition of Playbrush: The acquisition of UK-based Playbrush enhances Sunstar’s digital health portfolio, integrating smart toothbrush technology aimed at children, thereby expanding its market reach and product offerings.

Market Segmentation
The oral hygiene market is segmented based on:

1. Product Types: Toothpaste, Toothbrushes, Mouthwash, Dental Accessories, Denture Products, Dental Prosthesis Cleaning Solutions.
2. Distribution Channels: Supermarkets, Pharmacies, Online Stores, Convenience Stores.
3. Applications: Adults, Kids, Infants.

Regional Insights

• Asia-Pacific: Dominated the market in 2023, driven by population growth and increasing disposable incomes.
• Europe: Expected to witness the fastest growth, fueled by rising health consciousness and technological advancements in dental care.

In conclusion, the oral hygiene market is poised for substantial growth driven by technological innovations, increasing consumer awareness, and strategic market expansions. Companies are focusing on product diversification and digital integration to meet evolving consumer demands and capitalize on emerging opportunities in the global oral care landscape.

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